MART112 - MID-TERM EXAM QUESTIONS
COMPLETE WITH VERIFIED ANSWERS
\.The 4 P's - ANSWERS--Product
-Promotion
_Price
-Place
\.Satisfaction? - ANSWERS--Experience exceeds expectation
\.Approach -> Approach - ANSWERS--You can't decide between McDonalds or
Burger King
\.Approach -> Avoidance - ANSWERS--You want to get fit and lose weight but you
don't want to go through the pain
\.Avoidance -> Avoidance - ANSWERS--You have a tooth ache but you don't want
to go to the dentist
\.political environment - ANSWERS-laws and government agencies that influence
or limit your company
, \.micro environment - ANSWERS-elements directly connected to the organisation
(they have some influence)
\.macro environment - ANSWERS-wider set of variables that have an impact on all
organisations ability to succeed
\.micro environment factors - ANSWERS--the company
-suppliers
-customers
-competitors
-publics
-marketing intermediaries
\.for an organisation to be successful - ANSWERS--they must provide greater
customer value and satisfaction than its competitors
\.stakeholders - ANSWERS--any group that has an interest in, or impact on an
organisations ability to achieve
\.macro environmental forces - ANSWERS--demographic
-economic
-natural
-technological
-political
COMPLETE WITH VERIFIED ANSWERS
\.The 4 P's - ANSWERS--Product
-Promotion
_Price
-Place
\.Satisfaction? - ANSWERS--Experience exceeds expectation
\.Approach -> Approach - ANSWERS--You can't decide between McDonalds or
Burger King
\.Approach -> Avoidance - ANSWERS--You want to get fit and lose weight but you
don't want to go through the pain
\.Avoidance -> Avoidance - ANSWERS--You have a tooth ache but you don't want
to go to the dentist
\.political environment - ANSWERS-laws and government agencies that influence
or limit your company
, \.micro environment - ANSWERS-elements directly connected to the organisation
(they have some influence)
\.macro environment - ANSWERS-wider set of variables that have an impact on all
organisations ability to succeed
\.micro environment factors - ANSWERS--the company
-suppliers
-customers
-competitors
-publics
-marketing intermediaries
\.for an organisation to be successful - ANSWERS--they must provide greater
customer value and satisfaction than its competitors
\.stakeholders - ANSWERS--any group that has an interest in, or impact on an
organisations ability to achieve
\.macro environmental forces - ANSWERS--demographic
-economic
-natural
-technological
-political
