MKTG 3701 FINAL EXAM QUESTIONS
WITH 100% VERIFIED ANSWERS
\.In global marketing research, what kind of information is best acquire from
secondary data?
-Restrictions on the importing of products such as quotas or tariffs
-Promotional activities of competitors
-Sales of a company's own products in a foreign country
-Prices being charged for a product by a competitor
-Information about products being sold by a competitor - ANSWERS-Restrictions
on the importing of products such as qoutas or tarrifs
\.The set of distinctive characteristics that lead an individual to respond in a
consistent way to certain situations is referred to as that individual's
-Values
-Lifestyle
-Personality
-Attitude - ANSWERS-Personality
\.Brandi used to work in the city where she would take public transportation to
work. However, she just took a new job in the suburbs and now not only has to
find a place to live, but also has to buy a car to get to and from her job. As it
relates to marketing, these things represent a _______ for Brandi
, -Desire
-Dilemma
-Want
-Craving
-Need - ANSWERS-Need
\.How consumers make choices is influenced by the personal, financial, and social
significance of the decision being made, in other words, their level of
-Self-actual i action
-Involvement
-Motivation
-Perception
-Cognitive Dissonance - ANSWERS-Involvement
\.What two key words in the definition of advertising are crucial to understanding
how advertising fits into the promotion mix?
- personal and communication
- paid and communication
- nonpaid and nonpersonal
WITH 100% VERIFIED ANSWERS
\.In global marketing research, what kind of information is best acquire from
secondary data?
-Restrictions on the importing of products such as quotas or tariffs
-Promotional activities of competitors
-Sales of a company's own products in a foreign country
-Prices being charged for a product by a competitor
-Information about products being sold by a competitor - ANSWERS-Restrictions
on the importing of products such as qoutas or tarrifs
\.The set of distinctive characteristics that lead an individual to respond in a
consistent way to certain situations is referred to as that individual's
-Values
-Lifestyle
-Personality
-Attitude - ANSWERS-Personality
\.Brandi used to work in the city where she would take public transportation to
work. However, she just took a new job in the suburbs and now not only has to
find a place to live, but also has to buy a car to get to and from her job. As it
relates to marketing, these things represent a _______ for Brandi
, -Desire
-Dilemma
-Want
-Craving
-Need - ANSWERS-Need
\.How consumers make choices is influenced by the personal, financial, and social
significance of the decision being made, in other words, their level of
-Self-actual i action
-Involvement
-Motivation
-Perception
-Cognitive Dissonance - ANSWERS-Involvement
\.What two key words in the definition of advertising are crucial to understanding
how advertising fits into the promotion mix?
- personal and communication
- paid and communication
- nonpaid and nonpersonal
