Venue Management 4-7 UPDATED ACTUAL QUESTIONS
AND CORRECT Answers
One of the interesting dynamics about event bookings T
is that the venue normally does not have a contract with
the performer.
In order to properly take care of promoters and agents, F
it is best for facilities to have at least three
different people booking and scheduling the venue.
"Challenging a hold date" enables the requesting T
promoter to immediately gain top priority if the
other promoter, with the first hold, releases it or fails to
meet agreed-upon deadlines
A straight rental/lease model is the most popular with F
venue managers because it represents the greatest
opportunity to make the most money.
The primary commodities of any public assembly venue Time and space
are_________ and _ _ .
In a standard flat rental deal, which one of the following Promoter
is responsible for paying the rental fee and bears the
bulk of the financial risk when an event is held in a
public assembly venue?
Performer
Manager
Promoter
Agent
, At which point in the booking process should the venue Contracted
manager place an event on sale?
Confirmed
Contracted
Qualified
Tentative
Venue date protection policies: Provide scheduling criteria requiring a reasonable degree of separation
between similar attractions.
Allow a promoter to hold a date unless challenged.
Allow the venue to schedule "dark days" for building
maintenance, employees holidays, etc...
Are necessary in a venue with a prime tenant to prevent
double-booking.
Provide scheduling criteria requiring a reasonable
degree of separation between similar attractions.
One of the most important aspects of the booking Qualifying the event
process is determining the viability of an event, which is
referred to as:
Quantifying the event
Qualifying the event
Qualifying the agent
Qualifying the promoter
Effective venue marketing and event marketing require T
different strategic approaches and therefore require
separate and distinct strategic marketing plans.
Marketing is defined as the concept of packaging a T
product and services in the right way, at the right price,
and in the right environment to encourage individuals
to buy.
Publicity is paid, non-personal communication through F
various media by an organization identified in the
message with the hope of informing or persuading
members of a particular audience.
The purpose of a venue marketing plan is to guide the T
establishment of the venue's market position to achieve
stated objectives in concert with the venue's purpose
and mission statements
Typically the venue marketing department establishes F
the promoter's advertising budget for each event.
AND CORRECT Answers
One of the interesting dynamics about event bookings T
is that the venue normally does not have a contract with
the performer.
In order to properly take care of promoters and agents, F
it is best for facilities to have at least three
different people booking and scheduling the venue.
"Challenging a hold date" enables the requesting T
promoter to immediately gain top priority if the
other promoter, with the first hold, releases it or fails to
meet agreed-upon deadlines
A straight rental/lease model is the most popular with F
venue managers because it represents the greatest
opportunity to make the most money.
The primary commodities of any public assembly venue Time and space
are_________ and _ _ .
In a standard flat rental deal, which one of the following Promoter
is responsible for paying the rental fee and bears the
bulk of the financial risk when an event is held in a
public assembly venue?
Performer
Manager
Promoter
Agent
, At which point in the booking process should the venue Contracted
manager place an event on sale?
Confirmed
Contracted
Qualified
Tentative
Venue date protection policies: Provide scheduling criteria requiring a reasonable degree of separation
between similar attractions.
Allow a promoter to hold a date unless challenged.
Allow the venue to schedule "dark days" for building
maintenance, employees holidays, etc...
Are necessary in a venue with a prime tenant to prevent
double-booking.
Provide scheduling criteria requiring a reasonable
degree of separation between similar attractions.
One of the most important aspects of the booking Qualifying the event
process is determining the viability of an event, which is
referred to as:
Quantifying the event
Qualifying the event
Qualifying the agent
Qualifying the promoter
Effective venue marketing and event marketing require T
different strategic approaches and therefore require
separate and distinct strategic marketing plans.
Marketing is defined as the concept of packaging a T
product and services in the right way, at the right price,
and in the right environment to encourage individuals
to buy.
Publicity is paid, non-personal communication through F
various media by an organization identified in the
message with the hope of informing or persuading
members of a particular audience.
The purpose of a venue marketing plan is to guide the T
establishment of the venue's market position to achieve
stated objectives in concert with the venue's purpose
and mission statements
Typically the venue marketing department establishes F
the promoter's advertising budget for each event.
