STUDY SHEET 2026 SOLVED QUESTIONS
PREMIUM BUNDLE
◉ Chasing Capacity.
Answer: adjusting capacity by tailoring the overall level of capacity
to match variations in demand
◉ underlying causes of these cyclical demand variations.
Answer: • Employment schedules• Tax refunds
• Wage and salary payment dates
• Seasonal changes in climate
• Holidays
◉ Do demand levels seem to change randomly?.
Answer: • Day-to-day changes in the weather
• Health events
• Accidents, fires, and certain criminal activities
• Natural disasters
◉ Managing Demand.
,Answer: Excess demand: reducing demand in peak periods
• Higher prices
• Change in product elements (time consuming elements)
• Modifying time and place of delivery
Excess capacity: increasing demand in low periods
• Lower prices
• Change in product elements (alternative value propositions)
◉ Inventory demand using a queuing system.
Answer: Excess demand:
• Consider priority system• Separate queues based on urgency
• Shorten customers perception of time
Excess capacity: N/A
◉ Inventory demand using a reservations system.
Answer: Excess demand:
• Consider a priority system for important segments
• Make other customers shift to off-peak periods
Excess capacity:
,• Clarify that capacity is available and let customers make
reservations at their preferred time slots
◉ Marketing Mix Elements to Shape Demand.
Answer: -Use price and non-monetary costs to manage demand
-Change product elements
-Modify Place and Time of Delivery
-Promotion and Education
◉ Marketing mix variables can be used to _________..
Answer: stimulate demand or decrease/shift around demand
◉ Inventory Demand through Waiting & Queuing Systems.
Answer: • Asking customers to wait in line, first-come, first-served
basis
• Offering customers the opportunity of reserving or booking service
capacity in advance
◉ Queues.
Answer: occurs whenever the number of arrivals at a facility exceeds
the capacity of the system to process them
, ◉ Managing Waiting Lines.
Answer: Rethink the design of the queuing system
Tailoring the queuing system to different market segments
Managing customers' behavior and their perceptions of the wait
Installing a reservations system
Redesigning processes to shorten the time of each transaction
◉ Single line sequential stages.
Answer: customers proceed through several serving operations
EX: CAFETERIA
◉ Parallel lines to multiple servers.
Answer: offer more than one serving station, allowing customers to
select one of several lines in which to wait
◉ Single line to multiple servers.
Answer: One line (snake formation) leading to many servers