STRATEGIC COMMUNICATION EXAMINATION
QUESTIONS AND CORRECT ANSWER WITH
EXPLANATION GRADED A+ STUDY GUIDE SOUTHERN
NEW HAMPSHIRE UNIVERSITY
1. Strategic communication refers to:
A. Planned communication designed to achieve organizational goals
B. Random communication only
C. Entertainment communication only
D. Manufacturing processes only
Answer: A
Rationale: Strategic communication aligns messaging with objectives.
2. The primary goal of strategic communication is to:
A. Influence audiences and support organizational objectives
B. Increase confusion
C. Eliminate communication
D. Avoid planning
Answer: A
Rationale: Strategic communication is goal-oriented.
3. A communication strategy includes:
A. Objectives, audience, and messaging plans
B. Payroll systems only
C. Product manufacturing only
D. Random opinions
Answer: A
Rationale: Strategies guide communication activities.
4. Strategic communication is important because it:
A. Supports organizational success and reputation
B. Reduces productivity
C. Prevents teamwork
D. Eliminates planning
Answer: A
Rationale: Communication helps organizations achieve goals.
,5. Target audience refers to:
A. Specific group communication is directed toward
B. Employees only
C. Competitors only
D. Suppliers only
Answer: A
Rationale: Communication must be audience-focused.
6. Messaging in strategic communication should be:
A. Clear, consistent, and purposeful
B. Confusing and random
C. Unplanned and vague
D. Inconsistent only
Answer: A
Rationale: Consistency improves effectiveness.
7. Communication objectives should be:
A. Specific and measurable
B. Unrealistic and unclear
C. Random only
D. Impossible to evaluate
Answer: A
Rationale: Clear objectives support evaluation.
8. Stakeholders are:
A. Individuals or groups affected by an organization
B. Machines only
C. Financial statements only
D. Advertising tools only
Answer: A
Rationale: Stakeholders influence and are influenced by organizations.
9. Public relations is closely related to:
A. Strategic communication
B. Product manufacturing
C. Accounting only
D. Engineering only
Answer: A
Rationale: PR supports communication goals and reputation.
, 10. Branding involves:
A. Creating a recognizable organizational identity
B. Payroll management only
C. Product shipping only
D. Financial reporting only
Answer: A
Rationale: Branding shapes public perception.
11. Strategic communication planning begins with:
A. Situation analysis
B. Product manufacturing
C. Payroll processing
D. Advertising only
Answer: A
Rationale: Analysis identifies communication needs.
12. SWOT analysis examines:
A. Strengths, weaknesses, opportunities, and threats
B. Weather conditions
C. Product pricing
D. Office schedules
Answer: A
Rationale: SWOT supports strategic planning.
13. Communication channels are:
A. Methods used to deliver messages
B. Payroll systems
C. Manufacturing tools
D. Financial reports
Answer: A
Rationale: Channels transmit communication.
14. Effective strategic communication requires:
A. Audience understanding
B. Ignoring stakeholders
C. Random messaging
D. No planning
Answer: A
Rationale: Understanding audiences improves communication.
QUESTIONS AND CORRECT ANSWER WITH
EXPLANATION GRADED A+ STUDY GUIDE SOUTHERN
NEW HAMPSHIRE UNIVERSITY
1. Strategic communication refers to:
A. Planned communication designed to achieve organizational goals
B. Random communication only
C. Entertainment communication only
D. Manufacturing processes only
Answer: A
Rationale: Strategic communication aligns messaging with objectives.
2. The primary goal of strategic communication is to:
A. Influence audiences and support organizational objectives
B. Increase confusion
C. Eliminate communication
D. Avoid planning
Answer: A
Rationale: Strategic communication is goal-oriented.
3. A communication strategy includes:
A. Objectives, audience, and messaging plans
B. Payroll systems only
C. Product manufacturing only
D. Random opinions
Answer: A
Rationale: Strategies guide communication activities.
4. Strategic communication is important because it:
A. Supports organizational success and reputation
B. Reduces productivity
C. Prevents teamwork
D. Eliminates planning
Answer: A
Rationale: Communication helps organizations achieve goals.
,5. Target audience refers to:
A. Specific group communication is directed toward
B. Employees only
C. Competitors only
D. Suppliers only
Answer: A
Rationale: Communication must be audience-focused.
6. Messaging in strategic communication should be:
A. Clear, consistent, and purposeful
B. Confusing and random
C. Unplanned and vague
D. Inconsistent only
Answer: A
Rationale: Consistency improves effectiveness.
7. Communication objectives should be:
A. Specific and measurable
B. Unrealistic and unclear
C. Random only
D. Impossible to evaluate
Answer: A
Rationale: Clear objectives support evaluation.
8. Stakeholders are:
A. Individuals or groups affected by an organization
B. Machines only
C. Financial statements only
D. Advertising tools only
Answer: A
Rationale: Stakeholders influence and are influenced by organizations.
9. Public relations is closely related to:
A. Strategic communication
B. Product manufacturing
C. Accounting only
D. Engineering only
Answer: A
Rationale: PR supports communication goals and reputation.
, 10. Branding involves:
A. Creating a recognizable organizational identity
B. Payroll management only
C. Product shipping only
D. Financial reporting only
Answer: A
Rationale: Branding shapes public perception.
11. Strategic communication planning begins with:
A. Situation analysis
B. Product manufacturing
C. Payroll processing
D. Advertising only
Answer: A
Rationale: Analysis identifies communication needs.
12. SWOT analysis examines:
A. Strengths, weaknesses, opportunities, and threats
B. Weather conditions
C. Product pricing
D. Office schedules
Answer: A
Rationale: SWOT supports strategic planning.
13. Communication channels are:
A. Methods used to deliver messages
B. Payroll systems
C. Manufacturing tools
D. Financial reports
Answer: A
Rationale: Channels transmit communication.
14. Effective strategic communication requires:
A. Audience understanding
B. Ignoring stakeholders
C. Random messaging
D. No planning
Answer: A
Rationale: Understanding audiences improves communication.
