UTK MARK 485 EXAM 1 QUESTIONS WITH
100% CORRECT ANSWERS
\.How is the Internet different from the traditional marketing environment? -
ANSWERS-REACH - How to build the online activity; offline vs. online marketing
business; Using new social media and more popular internet platforms; Bloggers;
How to adopt internet marketing to make it more global.
AVAILABILITY - Observe business hours; You have a limited amount of space to say
what you want to say; (Like Twitter)
COST- Internet will help level the cost
\.What is inbound marketing? How is it different from traditional outbound
marketing - ANSWERS-Marketing tactics that help companies get found online, as
opposed to interrupting customers to get their attention (Search engine
marketing, Company facebook page), while outbound marketing is an attempt to
initiate a conversation about a product or service by rapidly spreading word of its
existence through a variety of traditional marketing methods
\.What three things should companies do to adapt to the Web 2.0 environment? -
ANSWERS-1. Lose the illusion of control
2. Constant monitoring/ feedback loop
, 3. Engage consumer tribes
\.Understand the bowtie shape of the soft information internet. When asked, be
able to classify a website into one of the three categories of the bowtie -
ANSWERS-ORIGINATION SITES - Most outgoing links but least incoming links
(Blogging sites)
THE CORE - Something in and something out Contains links that move to other
links (Groupon.com, Google.com)
TERMINATION SITES - Least outgoing links (Apple.com, Microsoft.com)
\.Know what the two basic terms of network science - nodes and connections -
refer to. - ANSWERS-NODES - 1 conversation - 156 network connection
CONNECTIONS - 3 conversation - 21,900+ network connection
\.What is network effect? - ANSWERS-More usage of the product by any user
increases the products' value for other users (and sometimes all users) (Facebook,
MySpace, etc, the most)
\.What is the clustering coefficient for a network? - ANSWERS-LOW CLUSTERING
NETWORKS - Fewer connections (large cities (loose connections)) - Wide reach;
not very reliable; suitable when wide research is of essence
100% CORRECT ANSWERS
\.How is the Internet different from the traditional marketing environment? -
ANSWERS-REACH - How to build the online activity; offline vs. online marketing
business; Using new social media and more popular internet platforms; Bloggers;
How to adopt internet marketing to make it more global.
AVAILABILITY - Observe business hours; You have a limited amount of space to say
what you want to say; (Like Twitter)
COST- Internet will help level the cost
\.What is inbound marketing? How is it different from traditional outbound
marketing - ANSWERS-Marketing tactics that help companies get found online, as
opposed to interrupting customers to get their attention (Search engine
marketing, Company facebook page), while outbound marketing is an attempt to
initiate a conversation about a product or service by rapidly spreading word of its
existence through a variety of traditional marketing methods
\.What three things should companies do to adapt to the Web 2.0 environment? -
ANSWERS-1. Lose the illusion of control
2. Constant monitoring/ feedback loop
, 3. Engage consumer tribes
\.Understand the bowtie shape of the soft information internet. When asked, be
able to classify a website into one of the three categories of the bowtie -
ANSWERS-ORIGINATION SITES - Most outgoing links but least incoming links
(Blogging sites)
THE CORE - Something in and something out Contains links that move to other
links (Groupon.com, Google.com)
TERMINATION SITES - Least outgoing links (Apple.com, Microsoft.com)
\.Know what the two basic terms of network science - nodes and connections -
refer to. - ANSWERS-NODES - 1 conversation - 156 network connection
CONNECTIONS - 3 conversation - 21,900+ network connection
\.What is network effect? - ANSWERS-More usage of the product by any user
increases the products' value for other users (and sometimes all users) (Facebook,
MySpace, etc, the most)
\.What is the clustering coefficient for a network? - ANSWERS-LOW CLUSTERING
NETWORKS - Fewer connections (large cities (loose connections)) - Wide reach;
not very reliable; suitable when wide research is of essence
