MKT 468 FINAL EXAM QUESTIONS
COMPLETE WITH 100% CORRECT ANSWERS
\.Social marketers can develop various types of positioning statements. Which of
the following is not one of them:
a) behavior-focused
b) barriers-focused
c) competition-focused
d) benefit-focused
e) all of the above are types of positioning strategies - ANSWERS-e) all of the
above are types of positioning strategies
\.Which of the following is the correct order for the first 5 steps in a social
marketing campaign?
a)Describe the Social Issue, Background, Purpose
Conduct a Situation Analysis
Select a Target Audience
Set Behavior Objectives and Target Goals
Identify Barriers, Benefits, Motivators, the Competition, and Influential Others
b)Describe the Social Issue, Background, Purpose
,Set Behavior Objectives and Target Goals
Conduct a Situation Analysis
Select a Target Audience
Identify Barriers, Benefits, Motivators, the Competition, and Influential Others
c)Describe the Social Issue, Background, Purpose
Set Behavior Objectives and Target Goals
Identify Barriers, Benefits, Motivators, the Competition, and Influential Others
Conduct a Situation Analysis
Select a Target Audience
d)Select a Target Audience
Describe the Social Issue, Background, Purpose
Conduct a Situation Analysis
Set Behavior Objectives and Target Goals
Ident - ANSWERS-a)Describe the Social Issue, Background, Purpose
Conduct a Situation Analysis
Select a Target Audience
Set Behavior Objectives and Target Goals
Identify Barriers, Benefits, Motivators, the Competition, and Influential Others
\.Consider the generic positioning statement: We want (x) to see (y) as (z) and
more important and beneficial than (w). Which of the following is the correct
match for x, y, z, or w?
, a) x = target audience
b) y = descriptive phrase
c) x = competition
d) w = target behavior
e) z = competition - ANSWERS-a) x = target audience
\.Which of the following is true about marketing research?
a) Causal Research is typically conducted at the beginning of the marketing
planning process, and is used to assess cause-and-effect relationships.
b) The objective of descriptive research is to define factors like the demographics,
attitudes, and behaviors of the target audience.
c) Exploratory Research is typically conducted at the end of the marketing
planning process, and is used to assess cause-and-effect relationships.
d) Neuro-marketing is one of the cheapest methods to use
COMPLETE WITH 100% CORRECT ANSWERS
\.Social marketers can develop various types of positioning statements. Which of
the following is not one of them:
a) behavior-focused
b) barriers-focused
c) competition-focused
d) benefit-focused
e) all of the above are types of positioning strategies - ANSWERS-e) all of the
above are types of positioning strategies
\.Which of the following is the correct order for the first 5 steps in a social
marketing campaign?
a)Describe the Social Issue, Background, Purpose
Conduct a Situation Analysis
Select a Target Audience
Set Behavior Objectives and Target Goals
Identify Barriers, Benefits, Motivators, the Competition, and Influential Others
b)Describe the Social Issue, Background, Purpose
,Set Behavior Objectives and Target Goals
Conduct a Situation Analysis
Select a Target Audience
Identify Barriers, Benefits, Motivators, the Competition, and Influential Others
c)Describe the Social Issue, Background, Purpose
Set Behavior Objectives and Target Goals
Identify Barriers, Benefits, Motivators, the Competition, and Influential Others
Conduct a Situation Analysis
Select a Target Audience
d)Select a Target Audience
Describe the Social Issue, Background, Purpose
Conduct a Situation Analysis
Set Behavior Objectives and Target Goals
Ident - ANSWERS-a)Describe the Social Issue, Background, Purpose
Conduct a Situation Analysis
Select a Target Audience
Set Behavior Objectives and Target Goals
Identify Barriers, Benefits, Motivators, the Competition, and Influential Others
\.Consider the generic positioning statement: We want (x) to see (y) as (z) and
more important and beneficial than (w). Which of the following is the correct
match for x, y, z, or w?
, a) x = target audience
b) y = descriptive phrase
c) x = competition
d) w = target behavior
e) z = competition - ANSWERS-a) x = target audience
\.Which of the following is true about marketing research?
a) Causal Research is typically conducted at the beginning of the marketing
planning process, and is used to assess cause-and-effect relationships.
b) The objective of descriptive research is to define factors like the demographics,
attitudes, and behaviors of the target audience.
c) Exploratory Research is typically conducted at the end of the marketing
planning process, and is used to assess cause-and-effect relationships.
d) Neuro-marketing is one of the cheapest methods to use
