MKT 468 EXAM 2 QUESTIONS WITH
CORRECT ANSWERS
\.In social marketing the actual product refers to - ANSWERS-the specific behavior
the campaign aims to influence
\.The "5 a day" campaign advocates that consumers eat at least 5 fruits ad veggies
each day. What is the core product of this campaign? - ANSWERS-the health
benefits associated with changing the behavior
\.Which of the following is NOT an example of place strategies in social marketing?
a) ability to vote by mail in the elections increases voting behavior
b) trucks providing mobile dental services in poor regions
c)bike paths increasing the habit of riding bikes
d) colorful designs of helmets increase their uses - ANSWERS-D.
\.which of the following is not a pricing tactic that social marketers can use?
a) increase monetary benefits
b)decrease monetary costs
c)increase nonmonetary benefits
d) increase nonmonetary costs of competing behaviors
e) all are true - ANSWERS-e
, \.Social marketers can develop various types of positioning statements. Which of
the following is not one of them?
a)behavior focused
b)barrier focused
c)competition focused
d)benefit focused
e)all are types - ANSWERS-e
\.Consider the generic positioning statement: We want (x) to see (y) as (z) and as
more important and beneficial than (w). Which of the following is the correct
match for x, y, z, or w?
a) x = target audience
b) y = descriptive phrase
c) x = competition
d) w = descriptive phrase
e) z = competition - ANSWERS-a) X = target audience
\.Which one is not one of the objectives of promotion in social marketing?
a) highlighting the product
b) addressing barriers
c) inspiring people to action
d) highlighting benefits
e) all of the above are potential objectives of promotion - ANSWERS-e
CORRECT ANSWERS
\.In social marketing the actual product refers to - ANSWERS-the specific behavior
the campaign aims to influence
\.The "5 a day" campaign advocates that consumers eat at least 5 fruits ad veggies
each day. What is the core product of this campaign? - ANSWERS-the health
benefits associated with changing the behavior
\.Which of the following is NOT an example of place strategies in social marketing?
a) ability to vote by mail in the elections increases voting behavior
b) trucks providing mobile dental services in poor regions
c)bike paths increasing the habit of riding bikes
d) colorful designs of helmets increase their uses - ANSWERS-D.
\.which of the following is not a pricing tactic that social marketers can use?
a) increase monetary benefits
b)decrease monetary costs
c)increase nonmonetary benefits
d) increase nonmonetary costs of competing behaviors
e) all are true - ANSWERS-e
, \.Social marketers can develop various types of positioning statements. Which of
the following is not one of them?
a)behavior focused
b)barrier focused
c)competition focused
d)benefit focused
e)all are types - ANSWERS-e
\.Consider the generic positioning statement: We want (x) to see (y) as (z) and as
more important and beneficial than (w). Which of the following is the correct
match for x, y, z, or w?
a) x = target audience
b) y = descriptive phrase
c) x = competition
d) w = descriptive phrase
e) z = competition - ANSWERS-a) X = target audience
\.Which one is not one of the objectives of promotion in social marketing?
a) highlighting the product
b) addressing barriers
c) inspiring people to action
d) highlighting benefits
e) all of the above are potential objectives of promotion - ANSWERS-e
