COMPLETE QUESTIONS AND CORRECT
ANSWERS
●● Which aspect of an organisation's history is MOST often effectively
used in appealing to donors? (Relationship Building)
Answer: The role of major donors in developing the current strengths of
the organisation. (The long term strength of most charities is the human
link between their major donors and the programmes and services they
have supported on behalf of the community.)
●● An individual is the first fundraiser at an organisation with no
volunteer fundraising structure.To set up the structure, the individual
should: (Volunteer Involvement)
Answer: Take time to identify potential volunteers for the organisation,
and then recruit them. (The fundraising partnership is defined as a
cooperative and coordinated arrangement in which staff, board and
volunteers work together to ensure an organisation' s success.)
●● Which of the following is the BEST volunteer recruitment source for
a planned giving/bequest programme? (Volunteer Involvement)
Answer: Board members, major donors, and financial professionals.
(Volunteers recruited for a planned giving/bequest programme need to
be both committed to the organisation and capable of promoting some of
the more complex aspects of planned gifts. Board members and major
, donors represent the most experiences volunteers and organisation can
draw upon...)
●● In setting up a fundraising programme focused on foundations for a
new organisation, the FIRST step is to: (Current and prospective Donor
Research)
Answer: research foundations that give to similar organisations, and
follow up.
●● The MOST successful method of raising funds from foundations is
to submit: (Current and prospective Donor Research)
Answer: requests to foundations whose interests and financial data
identify them as prospective donors.
●● An analysis of the basic data (participants, income, and expense)
from a direct mail solicitation has been completed. In order to determine
the key performance measurements and effectively evaluate the direct
mail programme, you will need to examine the: (Management)
Answer: percent participation, average gift size, net income, average
cost per gift, cost of fundraising, and return.
●● Before beginning to write the case for support for an upcoming
campaign, it is MOST important to: (Securing the Gift)
Answer: acquire an understanding of the various donor target markets.
(Professional fundraising is based on relationship building.)