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sum total of an individual's beliefs about his/her own personal attributes
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1 self-concept 2 interactionist perspective
3 affective forecasting 4 construct validity
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Terms in this set (89)
, interactionist perspective both an individual's personality and outside
environmental characteristics influence behavior
social cognition how people perceive, remember, and interpret info
about themselves/others
basic research goal = to increase the understanding of human
behavior
applied research goal = make applications to the world and
contribute to the solution of social problems
construct validity the extent to which the measures used in a study
measure the variables they were designed to
measure and the manipulations in an experiment
manipulate the variables they were designed to
manipulate
subject variable a variable that characterizes preexisting differences
among the participants in a study (ex: gender,
ethnicity)
internal validity degree to which it can be sure that the
independent variables caused the dependent
variables to shift
external validity degree to which findings can be generalized to
people not in the experiment
experimenter expectancy effects produced when an experimenter's expectations
about the results of an experiment influence
participants' behavior