UF PUR 3000 Exam 1 Review | Questions with
100% Correct Answers | Verified | Latest Update
2026
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Terms in this set (23)
Ethical Decision Making Process 1. Define the specific ethical issue / conflict
2. Identify Internal / external Factors that may
influence the decision
3. Identify Key Values
4. Identify the parties who will be affected by the
decision and define the public relations
professional obligation to teach
5. Select ethical principles to guide the decision -
making process
Publics Groups of people with shared interests. An
organization's publics either have an effect on the
organization, are affected by the organization, or
both
General Public a nonspecific term referring to everyone in the
world, making the concept rather meaningless in
strategic communication and relationship building
Organizations A group of people organized in pursuit of a
mission, including businesses, nonprofits, NGOs,
clubs, churches, unions, schools, teams and
government agencies.
100% Correct Answers | Verified | Latest Update
2026
Save
Terms in this set (23)
Ethical Decision Making Process 1. Define the specific ethical issue / conflict
2. Identify Internal / external Factors that may
influence the decision
3. Identify Key Values
4. Identify the parties who will be affected by the
decision and define the public relations
professional obligation to teach
5. Select ethical principles to guide the decision -
making process
Publics Groups of people with shared interests. An
organization's publics either have an effect on the
organization, are affected by the organization, or
both
General Public a nonspecific term referring to everyone in the
world, making the concept rather meaningless in
strategic communication and relationship building
Organizations A group of people organized in pursuit of a
mission, including businesses, nonprofits, NGOs,
clubs, churches, unions, schools, teams and
government agencies.
