PR PUR3000 UF EXAM ONE | Questions with
100% Correct Answers | Verified | Latest Update
2026
Save
Terms in this set (42)
•A strategic communication process Definition of Public Relations - Know the PRSA
that builds mutually beneficial definition
relations between organizations and
their publics
•Research ( what is the problem?) Public relations as a process (RACE).
Action (program planning-whats
going to be done?)
Communication (execution- how will
the public be told?
Evaluation (was the audience
reached? what was the effect?
•check slides The similarities and differences among public
relations, advertising, marketing, journalism
•Account executive The job title of the key liaison person between a
public relations firm and a client
•P.T Barnum Who is credited with inventing the "Pseudo-Event"
, •1.Plan The steps in the PR process (their names)
2.Create
3.Implement
4. Assess
5.Evolve
6. Discover
•A line manager delegates authority, Line vs. staff function
sets goals, hires staff, and makes
policies
A staff manager has no direct
authority but indirectly influences
others work
•184% The ROI of public relations according to a recent
study of CEOs (percentage)
•Press Agentry- propaganda and The components of Grunig and Hunt's Four Models
publicity, little research, truth not of Public Relations (press agentry, etc.) - know
essential what the key features of each stage are (3x)
Public Info-disseminate info, truth
and accuracy,
Two-Way Asymmetry- scientific
persuasions, research is evaluative if
attitudes
Two-Way Symmetry- mutual
understanding, research evaluates
understanding
100% Correct Answers | Verified | Latest Update
2026
Save
Terms in this set (42)
•A strategic communication process Definition of Public Relations - Know the PRSA
that builds mutually beneficial definition
relations between organizations and
their publics
•Research ( what is the problem?) Public relations as a process (RACE).
Action (program planning-whats
going to be done?)
Communication (execution- how will
the public be told?
Evaluation (was the audience
reached? what was the effect?
•check slides The similarities and differences among public
relations, advertising, marketing, journalism
•Account executive The job title of the key liaison person between a
public relations firm and a client
•P.T Barnum Who is credited with inventing the "Pseudo-Event"
, •1.Plan The steps in the PR process (their names)
2.Create
3.Implement
4. Assess
5.Evolve
6. Discover
•A line manager delegates authority, Line vs. staff function
sets goals, hires staff, and makes
policies
A staff manager has no direct
authority but indirectly influences
others work
•184% The ROI of public relations according to a recent
study of CEOs (percentage)
•Press Agentry- propaganda and The components of Grunig and Hunt's Four Models
publicity, little research, truth not of Public Relations (press agentry, etc.) - know
essential what the key features of each stage are (3x)
Public Info-disseminate info, truth
and accuracy,
Two-Way Asymmetry- scientific
persuasions, research is evaluative if
attitudes
Two-Way Symmetry- mutual
understanding, research evaluates
understanding
