PUR 3000 FSU Final Exam | Questions with 100%
Correct Answers | Verified | Latest Update 2026
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Practice questions for this set
Learn 1 /7 Study using Learn
How to get there.
How an objective is to be reached.
What tactics and tools to use.
A strategic statement should tell how an objective is to be achieved.
(Example in Bell Helmets: Print media will be used to reach "Moms" with
message that all helmets are not the same.)
Choose an answer
1 Two- way communication 2 Planning strategy
P.R.S.A. (Public relations society of
3 4 PR as a management function
America) responsibilities (4)
Don't know?
, Terms in this set (55)
Two- way communication solicits feedback; PR practitioners must get
feedback and pass it to management
R.A.C.E. Research, Action (of planning), Communication,
Evaluation (Process of PR)
Spin To "spin" an event; lie; create different point of view
Third party endorsement by using PR articles, newspapers "endorse"
PR as a management function function that evaluates public attitudes,
identifies policies and decisions of an
individual or an organization with the public
interest and executes a program of action
to earn public understanding
Rosetta Stone a publicity release of Pharaoh's accomplishments
that helped us understand hieroglyphics
Edward Bernays Father of modern PR, used behavioral psychology
and social science research to change perceptions
and behaviors (Ivory Soap Contest- 35 years)
Correct Answers | Verified | Latest Update 2026
Save
Practice questions for this set
Learn 1 /7 Study using Learn
How to get there.
How an objective is to be reached.
What tactics and tools to use.
A strategic statement should tell how an objective is to be achieved.
(Example in Bell Helmets: Print media will be used to reach "Moms" with
message that all helmets are not the same.)
Choose an answer
1 Two- way communication 2 Planning strategy
P.R.S.A. (Public relations society of
3 4 PR as a management function
America) responsibilities (4)
Don't know?
, Terms in this set (55)
Two- way communication solicits feedback; PR practitioners must get
feedback and pass it to management
R.A.C.E. Research, Action (of planning), Communication,
Evaluation (Process of PR)
Spin To "spin" an event; lie; create different point of view
Third party endorsement by using PR articles, newspapers "endorse"
PR as a management function function that evaluates public attitudes,
identifies policies and decisions of an
individual or an organization with the public
interest and executes a program of action
to earn public understanding
Rosetta Stone a publicity release of Pharaoh's accomplishments
that helped us understand hieroglyphics
Edward Bernays Father of modern PR, used behavioral psychology
and social science research to change perceptions
and behaviors (Ivory Soap Contest- 35 years)
