PUR3000 UF exam 1 | Questions with 100%
Correct Answers | Verified | Latest Update 2026
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Terms in this set (66)
General public relations data Organizations spend around $141 billion a year
on public relations functions
• Money magazine recently ranked "Public
Relations Specialist" as the #20 best career in
America
• 22.61% growth rate; $84,567 average salary.
Public Relations any activity designed to create a favorable image
of a business, its products, or its policies
Components/functions of public Community relations
relations • Counseling
• Crisis management
• Development/fundraising
• Employee/member communications (with HR)
• Financial or investor relations
• Government affairs
• Graphics - desk top publishing
• Image consulting/image making/image
restoration
• Reputation management
,Words that would have to be Management function - deliberate and planned,
included in any almost anyone's persuasive and advocacy
definition of public relations • Relationships
• Research, strategic, evaluation
• Communication - all types, especially two-way
• Advocacy
• Public interest - ethics
• Continual process
• Solve problems
• Performance - bottom line
What are public relations Develops goodwill between an organisation and its
contributions to the bottom line? various publics using mass communication
Public relations as a process (RACE). The public relations process can be described with
the RACE acronym: Research, Action,
Communication, and Evaluation. The process is a
constant cycle; feedback and program adjustment
are integral components of the overall process.
Other terms for public relations, both corporate relations, investor relations, public
positive and those less flattering. affairs, mktg comm, global comm, public and
community relations, external affairs (91
Essential abilities and qualities of writing, research, planning, problem-solving,
public relations professionals. business competence
, Basic field of public relations It all depends on region, title, type of organization,
information such as levels, basic job classification, technical or managerial. National
salary information, what influences average for all practitioners is
salaries. $63,000
• More than 20 years of experience, average
$103,000 for men, $81,000 for women
• Top executives for Fortune 500 companies
ranges from $269,000 to almost $500,000
Similarities and differences among All deal with the public image of a company or
public relations, advertising, organization, but Major difference among these
marketing, journalism, and integrated fields is in scope, objectives, audiences and
marketing communications (IMC) channels
Four models of public relations. press agentry, public info, two-way asymmetric,
two-way symmetric
American movements and their promotion of western fronteir and railroads using
affect on/how they affected the field press agentry
of public relations.
Major events organized by historical Used publicity and promotion to populate the
figures (Ivy Lee & Edward Bernays). western frontier and build railroads
Major developments that influence New media technology
public relations. More one-to-one communication
International relations
Higher priority on internal communication
Professionalism of the field
Correct Answers | Verified | Latest Update 2026
Save
Terms in this set (66)
General public relations data Organizations spend around $141 billion a year
on public relations functions
• Money magazine recently ranked "Public
Relations Specialist" as the #20 best career in
America
• 22.61% growth rate; $84,567 average salary.
Public Relations any activity designed to create a favorable image
of a business, its products, or its policies
Components/functions of public Community relations
relations • Counseling
• Crisis management
• Development/fundraising
• Employee/member communications (with HR)
• Financial or investor relations
• Government affairs
• Graphics - desk top publishing
• Image consulting/image making/image
restoration
• Reputation management
,Words that would have to be Management function - deliberate and planned,
included in any almost anyone's persuasive and advocacy
definition of public relations • Relationships
• Research, strategic, evaluation
• Communication - all types, especially two-way
• Advocacy
• Public interest - ethics
• Continual process
• Solve problems
• Performance - bottom line
What are public relations Develops goodwill between an organisation and its
contributions to the bottom line? various publics using mass communication
Public relations as a process (RACE). The public relations process can be described with
the RACE acronym: Research, Action,
Communication, and Evaluation. The process is a
constant cycle; feedback and program adjustment
are integral components of the overall process.
Other terms for public relations, both corporate relations, investor relations, public
positive and those less flattering. affairs, mktg comm, global comm, public and
community relations, external affairs (91
Essential abilities and qualities of writing, research, planning, problem-solving,
public relations professionals. business competence
, Basic field of public relations It all depends on region, title, type of organization,
information such as levels, basic job classification, technical or managerial. National
salary information, what influences average for all practitioners is
salaries. $63,000
• More than 20 years of experience, average
$103,000 for men, $81,000 for women
• Top executives for Fortune 500 companies
ranges from $269,000 to almost $500,000
Similarities and differences among All deal with the public image of a company or
public relations, advertising, organization, but Major difference among these
marketing, journalism, and integrated fields is in scope, objectives, audiences and
marketing communications (IMC) channels
Four models of public relations. press agentry, public info, two-way asymmetric,
two-way symmetric
American movements and their promotion of western fronteir and railroads using
affect on/how they affected the field press agentry
of public relations.
Major events organized by historical Used publicity and promotion to populate the
figures (Ivy Lee & Edward Bernays). western frontier and build railroads
Major developments that influence New media technology
public relations. More one-to-one communication
International relations
Higher priority on internal communication
Professionalism of the field
