PUR3000 Exam 2 | Questions with 100% Correct
Answers | Verified | Latest Update 2026
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Practice questions for this set
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paid advertising supplements in newspapers and magazines that often look
similar to the regular news pages
Choose an answer
1 analytics 2 organizational culture
3 advertorial 4 external publics
Don't know?
Terms in this set (124)
analytics carefully collected survey data on key publics or
formally designed interviews
, communications audit a complete analysis of an organization's
communications processes, both internal and
external. designed to reveal how an organization
wants to be perceived by designated publics, what
it is doing to foster that perception and how it is
actually perceived.
constraint recognition when people detect a problem or situation in their
environment but perceive obstacles that limit their
behavior to do anything about it
demographics data describing objective characteristics of a
population including age, level of income or
highest educational degree obtained.
external publics groups of people that exist mostly outside of an
organization and have a relationship with the
organization
formal research research designed with clear rules and procedures
for collection and analysis of information
formative research research conducted at the beginning of the
planning process, or during the implementation of
a plan
in house when PR people are employed directly within an
organization rather than working for an external
agency or contracted as independent consultants
informal research research conducted without clear rules or
procedures, which makes the findings difficult to
replicate or compare to other research or
situations
Answers | Verified | Latest Update 2026
Save
Practice questions for this set
Learn 1 /7 Study using Learn
paid advertising supplements in newspapers and magazines that often look
similar to the regular news pages
Choose an answer
1 analytics 2 organizational culture
3 advertorial 4 external publics
Don't know?
Terms in this set (124)
analytics carefully collected survey data on key publics or
formally designed interviews
, communications audit a complete analysis of an organization's
communications processes, both internal and
external. designed to reveal how an organization
wants to be perceived by designated publics, what
it is doing to foster that perception and how it is
actually perceived.
constraint recognition when people detect a problem or situation in their
environment but perceive obstacles that limit their
behavior to do anything about it
demographics data describing objective characteristics of a
population including age, level of income or
highest educational degree obtained.
external publics groups of people that exist mostly outside of an
organization and have a relationship with the
organization
formal research research designed with clear rules and procedures
for collection and analysis of information
formative research research conducted at the beginning of the
planning process, or during the implementation of
a plan
in house when PR people are employed directly within an
organization rather than working for an external
agency or contracted as independent consultants
informal research research conducted without clear rules or
procedures, which makes the findings difficult to
replicate or compare to other research or
situations
