PUR3000 EXAM 1 UF Exam | Questions with 100%
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Introduced the term "public relations counsel" in Crystallizing Public Opinion,
the first book on public relations. Conceptualized public relations as
"engineering pubic consent."
Choose an answer
Accredited Business Communicator
1 2 Integrated Communications
(ABC)
3 Crowdsource 4 Edward Bernays
Don't know?
Terms in this set (117)
, Accredited Business Communicator Credential awarded by IAbc to recognize
(ABC) communicators who have reached a globally
accepted standard of knowledge and proficiency
in their chosen field.
Accredited in Public Relations (APR) Credential awarded by PRsA and other UAb
affiliates to those who have demonstrated
competency in the knowledge, skills and abilities
required to practice public relations effectively.
Authenticity The degree to which one communicates reliably,
accurately and true to his or her own character and
the character of the organization that he or she
represents.
Conversational Voice An authentic, engaging and natural style of
communication that publics perceive to be
personable.
Crowdsource To obtain information or input into a particular task
or project by enlisting the services of a number of
people, either paid or unpaid, typically via the
internet.
Deontological Ethics System of decision-making that focuses on the
moral principles of duty and rules.
Distributed Public Relations Intentional practice of sharing public relations
responsibilities among a broad cross section of an
organization's members or employees, particularly
in an online context.
Correct Answers | Verified | Latest Update 2026
Save
Practice questions for this set
Learn 1 /7 Study using Learn
Introduced the term "public relations counsel" in Crystallizing Public Opinion,
the first book on public relations. Conceptualized public relations as
"engineering pubic consent."
Choose an answer
Accredited Business Communicator
1 2 Integrated Communications
(ABC)
3 Crowdsource 4 Edward Bernays
Don't know?
Terms in this set (117)
, Accredited Business Communicator Credential awarded by IAbc to recognize
(ABC) communicators who have reached a globally
accepted standard of knowledge and proficiency
in their chosen field.
Accredited in Public Relations (APR) Credential awarded by PRsA and other UAb
affiliates to those who have demonstrated
competency in the knowledge, skills and abilities
required to practice public relations effectively.
Authenticity The degree to which one communicates reliably,
accurately and true to his or her own character and
the character of the organization that he or she
represents.
Conversational Voice An authentic, engaging and natural style of
communication that publics perceive to be
personable.
Crowdsource To obtain information or input into a particular task
or project by enlisting the services of a number of
people, either paid or unpaid, typically via the
internet.
Deontological Ethics System of decision-making that focuses on the
moral principles of duty and rules.
Distributed Public Relations Intentional practice of sharing public relations
responsibilities among a broad cross section of an
organization's members or employees, particularly
in an online context.
