PUR3000 Exam 3 Review | Questions with 100%
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Terms in this set (141)
Four Parts of Management Process 1. Research
2. Planning
3. Execution
4. Evaluation
We approach a crisis like we do a False. You may not have time to research or plan
campaign. T/F extensively during a crisis.
Public relations has come from reacting; anticipating
_________________ to _____________ situations.
Researching or defining the problem intelligence
(or opportunity) is the _____________
function which provides the
foundation for the other steps
Monitoring the social, technical and true
political environment is the first and
hardest step in the process. T/F
Research is the systematic gathering describe, understand
of information to _______ and _________
situations and to check out
assumptions.
,the main purpose of research is to reduce uncertainty in decision making
why do we do research before? to define the problem and formulate the strategy
why do we do research during a to monitor progress
campaign?
why do we do research after? to measure and document
Research is no longer a specialized true
activity and is needed in every
position of every field. T/F
Listening the process of receiving, constructing meaning
from, and responding to spoken and/or nonverbal
messages
Effective PR starts with listening, true
which requires openness and
systematic effort. T/F
____________ ___________ begins with problem definition
someone making a value judgement
that something is either wrong, soon
could be wrong or could be better.
Organizational vision and mission
statements provide the criteria
, Problem statement - written in present tense describing the current
situation (Whats happening now?)
-describes the situation in specific and measurable
terms (5W, H)
-does not imply solution or place blame
(Ex. Morale is low.)
Describe the ALS Ice Bucket ALS association was faced with a grand
Challenge and its problem opportunity.
statement.
Problem statement: it has nothing to do with us,
and it is not owned by us. We don't have the staff.
Not all problems are bad
Situation analysis collection of all that is known on the problem
(history, forces impacting it, those involved or
affected internally and externally)
what can be internal factors in a policies, procedures, actions of the organization
situation analysis? related to the problem, communication audit,
organizational almanac, employees and leadership
Communication audit a systematic documentation of an organizations
communication efforts to understand how it
communicate with its publics
what can be an external factor in a stakeholder analysis
situation analysis
SWOT analysis Strengths
Weaknesses
Opportunities
Threats
Correct Answers | Verified | Latest Update 2026
Save
Terms in this set (141)
Four Parts of Management Process 1. Research
2. Planning
3. Execution
4. Evaluation
We approach a crisis like we do a False. You may not have time to research or plan
campaign. T/F extensively during a crisis.
Public relations has come from reacting; anticipating
_________________ to _____________ situations.
Researching or defining the problem intelligence
(or opportunity) is the _____________
function which provides the
foundation for the other steps
Monitoring the social, technical and true
political environment is the first and
hardest step in the process. T/F
Research is the systematic gathering describe, understand
of information to _______ and _________
situations and to check out
assumptions.
,the main purpose of research is to reduce uncertainty in decision making
why do we do research before? to define the problem and formulate the strategy
why do we do research during a to monitor progress
campaign?
why do we do research after? to measure and document
Research is no longer a specialized true
activity and is needed in every
position of every field. T/F
Listening the process of receiving, constructing meaning
from, and responding to spoken and/or nonverbal
messages
Effective PR starts with listening, true
which requires openness and
systematic effort. T/F
____________ ___________ begins with problem definition
someone making a value judgement
that something is either wrong, soon
could be wrong or could be better.
Organizational vision and mission
statements provide the criteria
, Problem statement - written in present tense describing the current
situation (Whats happening now?)
-describes the situation in specific and measurable
terms (5W, H)
-does not imply solution or place blame
(Ex. Morale is low.)
Describe the ALS Ice Bucket ALS association was faced with a grand
Challenge and its problem opportunity.
statement.
Problem statement: it has nothing to do with us,
and it is not owned by us. We don't have the staff.
Not all problems are bad
Situation analysis collection of all that is known on the problem
(history, forces impacting it, those involved or
affected internally and externally)
what can be internal factors in a policies, procedures, actions of the organization
situation analysis? related to the problem, communication audit,
organizational almanac, employees and leadership
Communication audit a systematic documentation of an organizations
communication efforts to understand how it
communicate with its publics
what can be an external factor in a stakeholder analysis
situation analysis
SWOT analysis Strengths
Weaknesses
Opportunities
Threats
