DRTL 3090 Exam 3 – UX, Personas & Advanced Concepts – Practice Questions &
Study Guide
Why Social Media? - correct answer ✔✔-97% agree is benefits and adds value to business
-its about communicating, listening and understanding
-cheaper
-reach new audiences
-learn and connect with audience
What is social media marketing? - correct answer ✔✔It gives markets a voice and a way to
communicate with peers, customers and potential customers.
-it personalizes the brand
-drives and shapes perceptions
what is maximize cross and within media integration? - correct answer ✔✔its a social media
marketing objective and you use all these platforms to widen your message and get it out there
Name the types of social media - correct answer ✔✔-social connections
-media sharing networks
-discussion forums
-consumer review networks
-blogging and publishing networks
-social shopping networks
-sharing economy networks
Social connections - correct answer ✔✔connect with people and brands online
, media sharing networks - correct answer ✔✔share photos, videos, and other media
discussion forums - correct answer ✔✔share news and ideas
consumer review networks - correct answer ✔✔find and review businesses
example; amazon
blogging and publishing networks - correct answer ✔✔publish content online
social shopping networks - correct answer ✔✔shop online
sharing economy networks - correct answer ✔✔trade goods and services
example; door dash, uber
T/F Just because social media is free to have doesn't mean that it is cheap. - correct answer
✔✔true because of software & tools, creative & branding, and paid advertising
Billboarding - correct answer ✔✔-one way communication model
-top directed; message is static
-emphasis on quantity rather than quality of connections
- The use of automated feeds, with similar or identical content being shared across all social
platforms.
-Primary objectives of brand awareness, conversion, rankings, or direct lead generation
Onboarding - correct answer ✔✔-engagement model, emphasizing two-way communication
- Emphasis on quality rather than quantity of connections.
- Unique types of content being shared on each social platform
Study Guide
Why Social Media? - correct answer ✔✔-97% agree is benefits and adds value to business
-its about communicating, listening and understanding
-cheaper
-reach new audiences
-learn and connect with audience
What is social media marketing? - correct answer ✔✔It gives markets a voice and a way to
communicate with peers, customers and potential customers.
-it personalizes the brand
-drives and shapes perceptions
what is maximize cross and within media integration? - correct answer ✔✔its a social media
marketing objective and you use all these platforms to widen your message and get it out there
Name the types of social media - correct answer ✔✔-social connections
-media sharing networks
-discussion forums
-consumer review networks
-blogging and publishing networks
-social shopping networks
-sharing economy networks
Social connections - correct answer ✔✔connect with people and brands online
, media sharing networks - correct answer ✔✔share photos, videos, and other media
discussion forums - correct answer ✔✔share news and ideas
consumer review networks - correct answer ✔✔find and review businesses
example; amazon
blogging and publishing networks - correct answer ✔✔publish content online
social shopping networks - correct answer ✔✔shop online
sharing economy networks - correct answer ✔✔trade goods and services
example; door dash, uber
T/F Just because social media is free to have doesn't mean that it is cheap. - correct answer
✔✔true because of software & tools, creative & branding, and paid advertising
Billboarding - correct answer ✔✔-one way communication model
-top directed; message is static
-emphasis on quantity rather than quality of connections
- The use of automated feeds, with similar or identical content being shared across all social
platforms.
-Primary objectives of brand awareness, conversion, rankings, or direct lead generation
Onboarding - correct answer ✔✔-engagement model, emphasizing two-way communication
- Emphasis on quality rather than quantity of connections.
- Unique types of content being shared on each social platform
