DRTL 3090 Exam 1 – User Experience (UX) Fundamentals – Practice Questions &
Study Guide
Web 1.0 - correct answer ✔✔a term to refer to the World Wide Web during its first few years of
operation between 1991 and 2003. Companies decided what they wanted to do do.
WEB 1: the internet Description - correct answer ✔✔read-only web
very little user interaction/ static website
applications were proprietary (Netscape)
Users search and browse
transactional based interactions
external pacing
taxonomy
Web 2.0 (the social web) - correct answer ✔✔a term used to describe a phase of World Wide
Web evolution characterized by dynamic webpages, social media, mashup applications,
broadband connectivity and user-generated content.
Web 2.0: social web description - correct answer ✔✔Dynamic content
collaborative information
Relationship based interaction
Messages pulled by consumers
Bottom up implementations
Folksonomy: Users generated systems of classifying and organizing online content
Web 2.0 (Business 2.0) - correct answer ✔✔Product development, marketing, sales, customer
service, line of business and operations IT
,Web 1.0 vs Web 2.0 - correct answer ✔✔Web 1.0 - static, restricted collaboration, read only,
text based, developer authorship
Web 2.0 - collaboration, publishing platform, collective intelligence, image and text, Dynamic.
EX: facebook, instagram.
Web 3.0 (Semantic Web) - correct answer ✔✔A collaborative effort led by W3C to add layer of
meaning to the existing Web
Goal is to reduce human effort in searching for and processing information
Making Web more "intelligent" and intuitive
Increased communication and synchronization with computing devices, communities
"Web of things"
Increased cloud computing, mobile computing
When you think semantic web think about - correct answer ✔✔driving to school and using GPS
WEB 3.0 description - correct answer ✔✔Interpret the context of search
data integration
Ubiquitous (available any time with any device)
curated content (whatever you want to see)
Visual web (visual commerce; instagram, is an example. When you see a post with a clothing
add you can click on it and it automatically takes you to purchase that item)
Individualized (wikipedia)
Semantic web & the industry - correct answer ✔✔Involves consumers in all parts of the
business through social media
Customization
360 view of the customer
, You can decide who is allowed to see your posts or to follow you.
move to real time analytics and processing
Cross-selling through a better contextualization of product information
semantically enhanced help desk, users forums and self service platforms
Web 2.0 vs. Web 3.0 - correct answer ✔✔Web 2.0: Read/write web, communities, share
content, (influencers) (IG and Facebook)
Web 3.0: Portal personal web, individuals, consolidating dynamic content. (driving to work,
amazon and its tracking system)
Web 4.0: intelligent web (about our devices connecting to each-other to make lives more fluid -
correct answer ✔✔the entire web will be a single operating system
user-generated mashups
dynamic personalization: using artificial intelligence to get what you want, greater mobile
connectivity, growing use of visual search and visual commerce
Web 3.0 vs. Web 4.0 - correct answer ✔✔Web 3.0: mostly mobile and personal web, individual
user, integrated on-demand dynamic content
Web 4.0; self-learning, self-organizing web, individual user + subject domain + level of
knowledge, Web as universal knowledge (EX: Amazon Alexa, Google mini)
Omni channel - correct answer ✔✔a multichannel approach to sales that seeks to provide the
customer with a seamless shopping experience whether the customer is shopping online from a
desktop or mobile device, by telephone or in a bricks and mortar store.
Reasons for having more than one channel - correct answer ✔✔reach more customers
provide customer convenience
compete more effectively
grow their business
Study Guide
Web 1.0 - correct answer ✔✔a term to refer to the World Wide Web during its first few years of
operation between 1991 and 2003. Companies decided what they wanted to do do.
WEB 1: the internet Description - correct answer ✔✔read-only web
very little user interaction/ static website
applications were proprietary (Netscape)
Users search and browse
transactional based interactions
external pacing
taxonomy
Web 2.0 (the social web) - correct answer ✔✔a term used to describe a phase of World Wide
Web evolution characterized by dynamic webpages, social media, mashup applications,
broadband connectivity and user-generated content.
Web 2.0: social web description - correct answer ✔✔Dynamic content
collaborative information
Relationship based interaction
Messages pulled by consumers
Bottom up implementations
Folksonomy: Users generated systems of classifying and organizing online content
Web 2.0 (Business 2.0) - correct answer ✔✔Product development, marketing, sales, customer
service, line of business and operations IT
,Web 1.0 vs Web 2.0 - correct answer ✔✔Web 1.0 - static, restricted collaboration, read only,
text based, developer authorship
Web 2.0 - collaboration, publishing platform, collective intelligence, image and text, Dynamic.
EX: facebook, instagram.
Web 3.0 (Semantic Web) - correct answer ✔✔A collaborative effort led by W3C to add layer of
meaning to the existing Web
Goal is to reduce human effort in searching for and processing information
Making Web more "intelligent" and intuitive
Increased communication and synchronization with computing devices, communities
"Web of things"
Increased cloud computing, mobile computing
When you think semantic web think about - correct answer ✔✔driving to school and using GPS
WEB 3.0 description - correct answer ✔✔Interpret the context of search
data integration
Ubiquitous (available any time with any device)
curated content (whatever you want to see)
Visual web (visual commerce; instagram, is an example. When you see a post with a clothing
add you can click on it and it automatically takes you to purchase that item)
Individualized (wikipedia)
Semantic web & the industry - correct answer ✔✔Involves consumers in all parts of the
business through social media
Customization
360 view of the customer
, You can decide who is allowed to see your posts or to follow you.
move to real time analytics and processing
Cross-selling through a better contextualization of product information
semantically enhanced help desk, users forums and self service platforms
Web 2.0 vs. Web 3.0 - correct answer ✔✔Web 2.0: Read/write web, communities, share
content, (influencers) (IG and Facebook)
Web 3.0: Portal personal web, individuals, consolidating dynamic content. (driving to work,
amazon and its tracking system)
Web 4.0: intelligent web (about our devices connecting to each-other to make lives more fluid -
correct answer ✔✔the entire web will be a single operating system
user-generated mashups
dynamic personalization: using artificial intelligence to get what you want, greater mobile
connectivity, growing use of visual search and visual commerce
Web 3.0 vs. Web 4.0 - correct answer ✔✔Web 3.0: mostly mobile and personal web, individual
user, integrated on-demand dynamic content
Web 4.0; self-learning, self-organizing web, individual user + subject domain + level of
knowledge, Web as universal knowledge (EX: Amazon Alexa, Google mini)
Omni channel - correct answer ✔✔a multichannel approach to sales that seeks to provide the
customer with a seamless shopping experience whether the customer is shopping online from a
desktop or mobile device, by telephone or in a bricks and mortar store.
Reasons for having more than one channel - correct answer ✔✔reach more customers
provide customer convenience
compete more effectively
grow their business
