DRTL 2090 Exam 2 – Practice Questions & Comprehensive Review Guide
taxonomy - ANS ✔✔(also called hierarchy) the science of categorization or classification of
things based on a predetermined system. The way a site organizes its data in categories and
subcategories, sometimes using a sitemap.
content management system (CMS) - ANS ✔✔a computer application that supports the
creation and modification of digital content using a simple user interface, typically supporting
multiple users in a collaborative environment.
usability (customer centric design) - ANS ✔✔how easy an object is to use
learnability - ANS ✔✔is it easy for new users to accomplish tasks the first visit
memorability - ANS ✔✔is it easy for a user if they haven't visited in awhile
efficiency - ANS ✔✔how quick can tasks be accomplished after users are familiar
satisfaction - ANS ✔✔do consumers enjoy using the site
errors - ANS ✔✔how many errors does the user make, how severe are they and do they recover
quickly
why is website usability so important? - ANS ✔✔there are so many similar websites available to
consumers, they will abandon and go to another if the first site is not usable
customer motivations: macro vs micro conversion - ANS ✔✔macro conversion- buyer/visitor
(easy to measure)
, micro conversion- visitor was successful in achieving what motivated the visit
hallway testing - ANS ✔✔random people rather than those who are trained or experienced
testers
remote usability testing - ANS ✔✔testing with people in several locations, countries or time
zones and can be done by video conferencing
expert review - ANS ✔✔typically not as detailed but can be achieved faster
paper prototype testing - ANS ✔✔previewing on paper, rough prototypes
questionnaires - ANS ✔✔more structured data collection, but rigid
controlled experiments - ANS ✔✔most accurate, but difficult to compare exactly
automated usability evaluation - ANS ✔✔prototypes to automate the experience
think aloud usability testing - ANS ✔✔use the site while continually verbalizing your actions as
you go
customer centric design - ANS ✔✔acquisition of a visitor is high, so it is important to design for
customer satisfaction
value metric - ANS ✔✔compare how effective each social platform is at driving attention on a
per user basis
-facebook is the leader by a wide margin
-snapchat
taxonomy - ANS ✔✔(also called hierarchy) the science of categorization or classification of
things based on a predetermined system. The way a site organizes its data in categories and
subcategories, sometimes using a sitemap.
content management system (CMS) - ANS ✔✔a computer application that supports the
creation and modification of digital content using a simple user interface, typically supporting
multiple users in a collaborative environment.
usability (customer centric design) - ANS ✔✔how easy an object is to use
learnability - ANS ✔✔is it easy for new users to accomplish tasks the first visit
memorability - ANS ✔✔is it easy for a user if they haven't visited in awhile
efficiency - ANS ✔✔how quick can tasks be accomplished after users are familiar
satisfaction - ANS ✔✔do consumers enjoy using the site
errors - ANS ✔✔how many errors does the user make, how severe are they and do they recover
quickly
why is website usability so important? - ANS ✔✔there are so many similar websites available to
consumers, they will abandon and go to another if the first site is not usable
customer motivations: macro vs micro conversion - ANS ✔✔macro conversion- buyer/visitor
(easy to measure)
, micro conversion- visitor was successful in achieving what motivated the visit
hallway testing - ANS ✔✔random people rather than those who are trained or experienced
testers
remote usability testing - ANS ✔✔testing with people in several locations, countries or time
zones and can be done by video conferencing
expert review - ANS ✔✔typically not as detailed but can be achieved faster
paper prototype testing - ANS ✔✔previewing on paper, rough prototypes
questionnaires - ANS ✔✔more structured data collection, but rigid
controlled experiments - ANS ✔✔most accurate, but difficult to compare exactly
automated usability evaluation - ANS ✔✔prototypes to automate the experience
think aloud usability testing - ANS ✔✔use the site while continually verbalizing your actions as
you go
customer centric design - ANS ✔✔acquisition of a visitor is high, so it is important to design for
customer satisfaction
value metric - ANS ✔✔compare how effective each social platform is at driving attention on a
per user basis
-facebook is the leader by a wide margin
-snapchat
