DRTL 2090 Exam 1 (UNT) – Practice Questions & Study Guide
current industry articles - correct answer ✔✔6 Future Trends in eCommerce That You Can't Lose
Sight Of
87% of Shoppers Now Begin Product Searches Online
ecommerce website - correct answer ✔✔websites where selling products online use computer
networks including the internet and social commerce
Pure Play Website - correct answer ✔✔Websites that only have an internet presence and no
brick-and-mortar locations. Examples are eBay and jet.com
electronic commerce - correct answer ✔✔any activity that uses some form of electronic
communication in the inventory, exchange, advertisement, distribution, and payment of goods
and services
-Shopping on the part of the internet called the Web
-Businesses trading with other businesses
-Internal company processessuch as hiring, buying, planning
includes
-All business activities using Internet technologies•Internet and World Wide Web
(Web)•Wireless transactions on mobile networks and devices
Types of Electronic Commerce (eCommerce) - correct answer ✔✔B to C: Business to Consumer
•Nordstrom.com, Walmart.com
B to B: Business to Business
,•Grainger -supplies, equipment, tools
Both: Conducts business both methods
•Costco, Best Buy
C to C: Consumer to Consumer
•Etsy, Craigslist
B to G: Business to Government
•Business transactions with government agencies
•http://www.txdot.gov/business.html
Relative Size of Electronic Commerce Elements - correct answer ✔✔1. Business processes that
support selling and purchasing activities
2. b2b ec
3. b2c ec
Impact of Online Content - correct answer ✔✔Sales that are originated in one place or
impacted by use of the internet but are not completed at origination
•Tracking revenue -origination or completion?
•Attributing revenue -traditional models
•Webrooming
•Showrooming
Digital Retailing: The 3 Waves - correct answer ✔✔1st wave
Electronic commerce history
-Mid-1990s to 2000: rapid growth2000 -2003: "dot-com boom" followed by "dot-com bust"
,2004•
Sales and profit growth return
•Digit2nd wave
al Retail becomes part of general economy
•Expanding International scope
2008
-General recession•Electronic commerce hurt less than most of economy
3rd wave
2010 to Present
•Increased use of mobile devices and tablets
•Growth of social networks
The Dot-Com Boom, Bust and Rebirth - correct answer ✔✔•1997 to 2000 irrational exuberance
-12,000 Internet-related businesses started
-$100 billion of investors' money
-5,000+ companies went out of business or acquired
•2000 to 2003
-$200 billion invested in bailing out or starting businesses
-Fueled online business activity growth and rebirth•
2004-2007
-Online B2C sales growth continued
, •2008-2009 recession
-B2C and B2B growth continued
-Driving force: people with Internet access were increasing
Business model - correct answer ✔✔Set of processes combined to achieve company goal of
yielding profit
Electronic commerce first wave - correct answer ✔✔-Investors sought Internet
-driven business models
•Expectations of rapid sales growth, market dominance
-Saw copying of successful "dot-com" business models
"Sell below cost, make it up on volume"
Second Wave - correct answer ✔✔Instead of copying model, examine business elements
-Streamline, enhance, replace with Internet technology driven processes
Revenue model - correct answer ✔✔-Specific collection of business processes
•Identify customers
•Market to those customers•Generate sales
-Helpful for classifying revenue-generating activities
Commodity item - correct answer ✔✔well suited to e-commerceselling
-Product or service hard to distinguish from same products or services provided by other sellers
-Features: standardized and well known
-Price: distinguishing factor
current industry articles - correct answer ✔✔6 Future Trends in eCommerce That You Can't Lose
Sight Of
87% of Shoppers Now Begin Product Searches Online
ecommerce website - correct answer ✔✔websites where selling products online use computer
networks including the internet and social commerce
Pure Play Website - correct answer ✔✔Websites that only have an internet presence and no
brick-and-mortar locations. Examples are eBay and jet.com
electronic commerce - correct answer ✔✔any activity that uses some form of electronic
communication in the inventory, exchange, advertisement, distribution, and payment of goods
and services
-Shopping on the part of the internet called the Web
-Businesses trading with other businesses
-Internal company processessuch as hiring, buying, planning
includes
-All business activities using Internet technologies•Internet and World Wide Web
(Web)•Wireless transactions on mobile networks and devices
Types of Electronic Commerce (eCommerce) - correct answer ✔✔B to C: Business to Consumer
•Nordstrom.com, Walmart.com
B to B: Business to Business
,•Grainger -supplies, equipment, tools
Both: Conducts business both methods
•Costco, Best Buy
C to C: Consumer to Consumer
•Etsy, Craigslist
B to G: Business to Government
•Business transactions with government agencies
•http://www.txdot.gov/business.html
Relative Size of Electronic Commerce Elements - correct answer ✔✔1. Business processes that
support selling and purchasing activities
2. b2b ec
3. b2c ec
Impact of Online Content - correct answer ✔✔Sales that are originated in one place or
impacted by use of the internet but are not completed at origination
•Tracking revenue -origination or completion?
•Attributing revenue -traditional models
•Webrooming
•Showrooming
Digital Retailing: The 3 Waves - correct answer ✔✔1st wave
Electronic commerce history
-Mid-1990s to 2000: rapid growth2000 -2003: "dot-com boom" followed by "dot-com bust"
,2004•
Sales and profit growth return
•Digit2nd wave
al Retail becomes part of general economy
•Expanding International scope
2008
-General recession•Electronic commerce hurt less than most of economy
3rd wave
2010 to Present
•Increased use of mobile devices and tablets
•Growth of social networks
The Dot-Com Boom, Bust and Rebirth - correct answer ✔✔•1997 to 2000 irrational exuberance
-12,000 Internet-related businesses started
-$100 billion of investors' money
-5,000+ companies went out of business or acquired
•2000 to 2003
-$200 billion invested in bailing out or starting businesses
-Fueled online business activity growth and rebirth•
2004-2007
-Online B2C sales growth continued
, •2008-2009 recession
-B2C and B2B growth continued
-Driving force: people with Internet access were increasing
Business model - correct answer ✔✔Set of processes combined to achieve company goal of
yielding profit
Electronic commerce first wave - correct answer ✔✔-Investors sought Internet
-driven business models
•Expectations of rapid sales growth, market dominance
-Saw copying of successful "dot-com" business models
"Sell below cost, make it up on volume"
Second Wave - correct answer ✔✔Instead of copying model, examine business elements
-Streamline, enhance, replace with Internet technology driven processes
Revenue model - correct answer ✔✔-Specific collection of business processes
•Identify customers
•Market to those customers•Generate sales
-Helpful for classifying revenue-generating activities
Commodity item - correct answer ✔✔well suited to e-commerceselling
-Product or service hard to distinguish from same products or services provided by other sellers
-Features: standardized and well known
-Price: distinguishing factor
