ISTM 209 Exam 4 Questions and
Actual Answers 2025-2026 Updated.
Which of the following best describes cost transparency? - Answer Consumer's ability to get
information about the actual costs merchants pay for products
Sites that process transactions for consumers that are normally handled in person, by phone, or
by mail are termed __. - Answer transaction brokers
Which of the following do companies use to automate transactions for B2B commerce and to
replenish their inventory? - Answer Electronic data interchange (EDI)
What was the fastest growing category of B2C e-commerce in 2017? - Answer Mobile e-
commerce
When a company is developing an e-commerce presence, its timeline includes a __ phase that is
associated with __ activities - Answer planning; envisioning a web presence and determining
personnel
In 2018,__ million Americans are expected to purchase something online. - Answer 189
Which unique feature of e-commerce is related to the ability to interact with web technology
everywhere? - Answer Ubiquity
When a consumer is being engaged with an immersive multimedia experience, the consumer is
enjoying the __ feature of e-commerce. - Answer richness
E-commerce technologies enable consumers to look online to find a variety of different prices
for the same products. This ability is called__ - Answer price transparency
Two people are trading coins, and one has far more knowledge about the hobby than the other.
What does this situation illustrate? - Answer Information asymmetry
The San Francisco Giants sell tickets based on __, where the prices often change based on
demand and other variables - Answer dynamic pricing
Which of the following businesses uses the content provider Internet business model? - Answer
iTunes
, Which of the following businesses uses the portal Internet business model? - Answer Google
Micropayment systems allow content providers to be paid cost effectively when there are
numerous transactions of very small monetary amounts. Which of the following provides the
largest micropayment system on the Web? - Answer Apple
Paying an online journal a monthly fee for access to its content is called the __________ model.
- Answer subscription
Which type of revenue model involves sending customers to a website for a referral fee? -
Answer Affiliate
eBay utilizes the __ form of electronic commerce - Answer C2C
When advertisers analyze user clickstream data to intentionally place ads on websites, the
advertisers are employing __ techniques - Answer behavioral targeting
The social commerce feature that enables a consumer to log into sites through Facebook is
called a ___________________. - Answer social sign-on
Use of the Internet to inexpensively find potential customers for products with very low
demand is termed __ - Answer long tail marketing
Which of the following statements about Electronic Data Interchange (EDI) is FALSE? - Answer
EDI is a large firm that uses a secure website to link to its suppliers and other key business
partners
Large firms may create a secure website known as a __ to link to suppliers and key business
partners - Answer private industrial network
Kickstarter.com is a popular _______________ site where start-up companies' ideas are
presented to perspective investors. - Answer crowdsourcing
__ services can tell you the price of a house you are looking at or about special exhibits at a
museum you are passing. - Answer geoinformation
Which is NOT one of the phases in the timeline for the development of an e-commerce
presence? - Answer Mobile implementation
Actual Answers 2025-2026 Updated.
Which of the following best describes cost transparency? - Answer Consumer's ability to get
information about the actual costs merchants pay for products
Sites that process transactions for consumers that are normally handled in person, by phone, or
by mail are termed __. - Answer transaction brokers
Which of the following do companies use to automate transactions for B2B commerce and to
replenish their inventory? - Answer Electronic data interchange (EDI)
What was the fastest growing category of B2C e-commerce in 2017? - Answer Mobile e-
commerce
When a company is developing an e-commerce presence, its timeline includes a __ phase that is
associated with __ activities - Answer planning; envisioning a web presence and determining
personnel
In 2018,__ million Americans are expected to purchase something online. - Answer 189
Which unique feature of e-commerce is related to the ability to interact with web technology
everywhere? - Answer Ubiquity
When a consumer is being engaged with an immersive multimedia experience, the consumer is
enjoying the __ feature of e-commerce. - Answer richness
E-commerce technologies enable consumers to look online to find a variety of different prices
for the same products. This ability is called__ - Answer price transparency
Two people are trading coins, and one has far more knowledge about the hobby than the other.
What does this situation illustrate? - Answer Information asymmetry
The San Francisco Giants sell tickets based on __, where the prices often change based on
demand and other variables - Answer dynamic pricing
Which of the following businesses uses the content provider Internet business model? - Answer
iTunes
, Which of the following businesses uses the portal Internet business model? - Answer Google
Micropayment systems allow content providers to be paid cost effectively when there are
numerous transactions of very small monetary amounts. Which of the following provides the
largest micropayment system on the Web? - Answer Apple
Paying an online journal a monthly fee for access to its content is called the __________ model.
- Answer subscription
Which type of revenue model involves sending customers to a website for a referral fee? -
Answer Affiliate
eBay utilizes the __ form of electronic commerce - Answer C2C
When advertisers analyze user clickstream data to intentionally place ads on websites, the
advertisers are employing __ techniques - Answer behavioral targeting
The social commerce feature that enables a consumer to log into sites through Facebook is
called a ___________________. - Answer social sign-on
Use of the Internet to inexpensively find potential customers for products with very low
demand is termed __ - Answer long tail marketing
Which of the following statements about Electronic Data Interchange (EDI) is FALSE? - Answer
EDI is a large firm that uses a secure website to link to its suppliers and other key business
partners
Large firms may create a secure website known as a __ to link to suppliers and key business
partners - Answer private industrial network
Kickstarter.com is a popular _______________ site where start-up companies' ideas are
presented to perspective investors. - Answer crowdsourcing
__ services can tell you the price of a house you are looking at or about special exhibits at a
museum you are passing. - Answer geoinformation
Which is NOT one of the phases in the timeline for the development of an e-commerce
presence? - Answer Mobile implementation
