Consumer Behavior Chapters 13-18
Study online at https://quizlet.com/_jjjgd5
1. Situational Influence all those factors particular to a time and place
that do not follow from a knowledge of the stable
attributes of the consumer and the stimulus and
that have an effect on current behavior
2. 4 Types of Situational Influences 1. The Communications Situation
2. The Purchase Situation
3. The Usage Situation
4. The Disposition Situation
3. Communications Situations situation in which consumers receive information
has an impact on their behavior (how you re-
ceived the message)
4. Purchase Situation Situation in which a purchase is made can influ-
ence consumer behavior (situation in which we
purchased the product)
5. Usage Situation The situation in which a product is appropriate.
(situation in which you use the product)
6. disposition situation situation in which you dispose the product (the
social problems disposing products can cause)
7. Q: The situation in which consumers Communications
receieve information has an impact on
their behavior and is referred to as the
____ situation
8. 5 key dimensions of situatinal charac- 1. Physical surroundings
teristics 2. Social surroundings
3. Temporal perspectives
, Consumer Behavior Chapters 13-18
Study online at https://quizlet.com/_jjjgd5
4. Task definition
5. Antecedent states
9. Physical Surroundings include decor, sounds, aromas, lighting, weather,
and configurations of merchandise or other ma-
terials surrounding the stimulus object
10. store atmosphere the sum of all the physical features of a retail
environment
11. Atmospherics the process managers use to manipulate the
physical retail environment to create specific
mood response in shoppers
12. Servicescape (atmosphere) when describing a service business such as a
hopsital, bank, or restaurant
13. Components of physical surroundings 1. Colors
2. Aromas
3. Music
4. Crowding
14. Colors certain colors and color characteristics create
feelings of excitement and arousal that are related
to attention.
warm: reds and yellows (arousing)
cool: blues and greys
15. aromas Smell can change your thoughts, scented envi-
ronments can produce a greater intent to revisit
a store
16. music influences consumers' moods, which influence a
variety of consumption behaviors both in tradi-
, Consumer Behavior Chapters 13-18
Study online at https://quizlet.com/_jjjgd5
tional retailer settings and in online settings.
slow: longer time spent (relaxed)
fast: shorter time spent (fast paced)
17. Crowding generally produces negative outcomes for both
the retail outlet and the consumer (the more
crowded merchandise and people, the less en-
joyable the experience)
18. Social Surroundings the other individuals present in the particular sit-
uation
19. Temporal Perspectives situational characteristics that deal with the effect
of time on consumer behavior (amount of time
available can impact consumer decision process)
20. Q: It is as well-known fact that grocery atmospherics
store managers manipulate the physi-
cal retail environment by pumping the
smell of bread, cookies, and donuts
from the bakery into their stores. This
is known as _______
21. Task Definition The reason the consumption activity is occuring -
self-use vs. gift giving.
22. ritual situation a socially defined occasion that triggers a set of
interrelated behaviors that occur in a structured
format and that have symbolic meaning
23. Q: Sharon has to purchase a gift for temporal perspective
her mother and only has his afternoon
to do so because her birthday party
Study online at https://quizlet.com/_jjjgd5
1. Situational Influence all those factors particular to a time and place
that do not follow from a knowledge of the stable
attributes of the consumer and the stimulus and
that have an effect on current behavior
2. 4 Types of Situational Influences 1. The Communications Situation
2. The Purchase Situation
3. The Usage Situation
4. The Disposition Situation
3. Communications Situations situation in which consumers receive information
has an impact on their behavior (how you re-
ceived the message)
4. Purchase Situation Situation in which a purchase is made can influ-
ence consumer behavior (situation in which we
purchased the product)
5. Usage Situation The situation in which a product is appropriate.
(situation in which you use the product)
6. disposition situation situation in which you dispose the product (the
social problems disposing products can cause)
7. Q: The situation in which consumers Communications
receieve information has an impact on
their behavior and is referred to as the
____ situation
8. 5 key dimensions of situatinal charac- 1. Physical surroundings
teristics 2. Social surroundings
3. Temporal perspectives
, Consumer Behavior Chapters 13-18
Study online at https://quizlet.com/_jjjgd5
4. Task definition
5. Antecedent states
9. Physical Surroundings include decor, sounds, aromas, lighting, weather,
and configurations of merchandise or other ma-
terials surrounding the stimulus object
10. store atmosphere the sum of all the physical features of a retail
environment
11. Atmospherics the process managers use to manipulate the
physical retail environment to create specific
mood response in shoppers
12. Servicescape (atmosphere) when describing a service business such as a
hopsital, bank, or restaurant
13. Components of physical surroundings 1. Colors
2. Aromas
3. Music
4. Crowding
14. Colors certain colors and color characteristics create
feelings of excitement and arousal that are related
to attention.
warm: reds and yellows (arousing)
cool: blues and greys
15. aromas Smell can change your thoughts, scented envi-
ronments can produce a greater intent to revisit
a store
16. music influences consumers' moods, which influence a
variety of consumption behaviors both in tradi-
, Consumer Behavior Chapters 13-18
Study online at https://quizlet.com/_jjjgd5
tional retailer settings and in online settings.
slow: longer time spent (relaxed)
fast: shorter time spent (fast paced)
17. Crowding generally produces negative outcomes for both
the retail outlet and the consumer (the more
crowded merchandise and people, the less en-
joyable the experience)
18. Social Surroundings the other individuals present in the particular sit-
uation
19. Temporal Perspectives situational characteristics that deal with the effect
of time on consumer behavior (amount of time
available can impact consumer decision process)
20. Q: It is as well-known fact that grocery atmospherics
store managers manipulate the physi-
cal retail environment by pumping the
smell of bread, cookies, and donuts
from the bakery into their stores. This
is known as _______
21. Task Definition The reason the consumption activity is occuring -
self-use vs. gift giving.
22. ritual situation a socially defined occasion that triggers a set of
interrelated behaviors that occur in a structured
format and that have symbolic meaning
23. Q: Sharon has to purchase a gift for temporal perspective
her mother and only has his afternoon
to do so because her birthday party
