Consumer Behavior Final Exam
Study online at https://quizlet.com/_jjjfyl
1. Consumer Be- Study of how individuals, groups, and organizations select, buy, use, and dispose
havior of products, and the psychological, social, and cultural reasons behind those
decisions.
2. Customer Value The benefits a consumer receives minus the costs they give up
3. Customer Satis- How well a product meets or exceeds customer expectations
faction
4. Consumer Buy- The five stages consumers go through when buying: problem recognition, infor-
ing Decision mation search, alternative evaluation, purchase, and post-purchase
Process
5. Routinized Deci- Low-involvement, automatic purchase
sion
6. Limited Problem Moderate effort and some comparison before purchase
Solving
7. Extended Prob- High-involvement decisions requiring research and time
lem Solving
8. Psychological In- Internal factors affecting behavior such as motivation, perception, learning, and
fluences attitudes
9. Social Influences Effects from family, social class, reference groups, and opinion leaders
10. STP Segmentation, Targeting, and Positioning
11. Segementation Dividing a market into groups with shared characteristics
12. Targeting Choosing which segment to serve
13. Positioning Creating a desired perception of a brand in consumers' minds relative to competi-
tors
1/5
, Consumer Behavior Final Exam
Study online at https://quizlet.com/_jjjfyl
14. Segmentation Demographic, Psychographic, Behavioral, and Geographic
Bases
15. Demographic Dividing consumers by measurable traits like age, income, and education
16. Psychographic Dividing consumers based on lifestyles, values, and personalities
17. Behavioral Dividing consumers by usage rate, brand loyalty, or benefits sought
18. Geographic Dividing consumers by location or region
19. Brand A name, identity, and emotional meaning that differentiates a product
20. Brand Equity The added value a brand name provides to a product
21. Customer Life- Total value a customer provides over their relationship with the brand
time Value (CLV)
22. Brand Extension Using an existing brand name for new categories
23. Co-Branding Two brands partnering on one product
24. Integrated Mar- Coordinating messaging across all marketing channels
keting Communi-
cation (IMC)
25. AIDA Model (Attention, Interest, Desire, Action): a framework for promotional messaging
26. Advertising Ap- Emotional strategies like humor, fear, belonging, or success can influence con-
peals sumers
27. Product Life Cycle Introduction, Growth, Maturity, and Decline stages of a product's sales history
(PLC)
28.
2/5
Study online at https://quizlet.com/_jjjfyl
1. Consumer Be- Study of how individuals, groups, and organizations select, buy, use, and dispose
havior of products, and the psychological, social, and cultural reasons behind those
decisions.
2. Customer Value The benefits a consumer receives minus the costs they give up
3. Customer Satis- How well a product meets or exceeds customer expectations
faction
4. Consumer Buy- The five stages consumers go through when buying: problem recognition, infor-
ing Decision mation search, alternative evaluation, purchase, and post-purchase
Process
5. Routinized Deci- Low-involvement, automatic purchase
sion
6. Limited Problem Moderate effort and some comparison before purchase
Solving
7. Extended Prob- High-involvement decisions requiring research and time
lem Solving
8. Psychological In- Internal factors affecting behavior such as motivation, perception, learning, and
fluences attitudes
9. Social Influences Effects from family, social class, reference groups, and opinion leaders
10. STP Segmentation, Targeting, and Positioning
11. Segementation Dividing a market into groups with shared characteristics
12. Targeting Choosing which segment to serve
13. Positioning Creating a desired perception of a brand in consumers' minds relative to competi-
tors
1/5
, Consumer Behavior Final Exam
Study online at https://quizlet.com/_jjjfyl
14. Segmentation Demographic, Psychographic, Behavioral, and Geographic
Bases
15. Demographic Dividing consumers by measurable traits like age, income, and education
16. Psychographic Dividing consumers based on lifestyles, values, and personalities
17. Behavioral Dividing consumers by usage rate, brand loyalty, or benefits sought
18. Geographic Dividing consumers by location or region
19. Brand A name, identity, and emotional meaning that differentiates a product
20. Brand Equity The added value a brand name provides to a product
21. Customer Life- Total value a customer provides over their relationship with the brand
time Value (CLV)
22. Brand Extension Using an existing brand name for new categories
23. Co-Branding Two brands partnering on one product
24. Integrated Mar- Coordinating messaging across all marketing channels
keting Communi-
cation (IMC)
25. AIDA Model (Attention, Interest, Desire, Action): a framework for promotional messaging
26. Advertising Ap- Emotional strategies like humor, fear, belonging, or success can influence con-
peals sumers
27. Product Life Cycle Introduction, Growth, Maturity, and Decline stages of a product's sales history
(PLC)
28.
2/5
