Consumer Behavior (QUIZ) [Exam 1]
Study online at https://quizlet.com/_jjjfau
1. *The ________ concept in business assumes that con- D) production
sumers are mostly interested in product availability at
low prices.*
A) marketing
B) societal
C) product
D) production
E) technology
2. *Of the four Ps of the marketing mix, price includes A) payment methods
________. *
A) payment methods
B) public relations
C) warranties
D) distribution centers
E) packaging
3. *The focus of the ________ was to sell more of what the B) selling concept
manufacturing department was able to produce.*
A) marketing concept
B) selling concept
C) product concept
D) production concept
E) market orientation
4. *Those in favor of socially responsible marketing call D) fulfill the needs of the
on marketers to adopt the societal marketing concept, target audience in ways
which requires marketers to ________.* that improve society as a
whole, while fulfilling the
A) minimize production costs in order to offer the prod-
, Consumer Behavior (QUIZ) [Exam 1]
Study online at https://quizlet.com/_jjjfau
uct at the lowest price possible objectives of the organiza-
B) aggressively market all products to all segments of tion
society
C) track customer preferences via the Internet to im-
prove customer research databases
D) fulfill the needs of the target audience in ways that
improve society as a whole, while fulfilling the objec-
tives of the organization
E) lobby for government regulation of their industries
5. *Marketing and consumer behavior stem from the E) marketing concept
________, which maintains that the essence of market-
ing is satisfying consumers' needs, creating value and
retaining customers.*
A) production concept
B) product concept
C) selling concept
D) societal concept
E) marketing concept
6. *An example of a company that applied the production C) Ford
concept in the early twentieth century is ________. *
A) Google
B) Microsoft
C) Ford
D) General Motors
E) Apple
7. *The process and tools used to study consumer behav- C) consumer research
ior are characterized by the term ________. *
Study online at https://quizlet.com/_jjjfau
1. *The ________ concept in business assumes that con- D) production
sumers are mostly interested in product availability at
low prices.*
A) marketing
B) societal
C) product
D) production
E) technology
2. *Of the four Ps of the marketing mix, price includes A) payment methods
________. *
A) payment methods
B) public relations
C) warranties
D) distribution centers
E) packaging
3. *The focus of the ________ was to sell more of what the B) selling concept
manufacturing department was able to produce.*
A) marketing concept
B) selling concept
C) product concept
D) production concept
E) market orientation
4. *Those in favor of socially responsible marketing call D) fulfill the needs of the
on marketers to adopt the societal marketing concept, target audience in ways
which requires marketers to ________.* that improve society as a
whole, while fulfilling the
A) minimize production costs in order to offer the prod-
, Consumer Behavior (QUIZ) [Exam 1]
Study online at https://quizlet.com/_jjjfau
uct at the lowest price possible objectives of the organiza-
B) aggressively market all products to all segments of tion
society
C) track customer preferences via the Internet to im-
prove customer research databases
D) fulfill the needs of the target audience in ways that
improve society as a whole, while fulfilling the objec-
tives of the organization
E) lobby for government regulation of their industries
5. *Marketing and consumer behavior stem from the E) marketing concept
________, which maintains that the essence of market-
ing is satisfying consumers' needs, creating value and
retaining customers.*
A) production concept
B) product concept
C) selling concept
D) societal concept
E) marketing concept
6. *An example of a company that applied the production C) Ford
concept in the early twentieth century is ________. *
A) Google
B) Microsoft
C) Ford
D) General Motors
E) Apple
7. *The process and tools used to study consumer behav- C) consumer research
ior are characterized by the term ________. *
