Test Bank for Consumer Behaviour: Buying, Having, and Being, Canadian Edition, 9th Edition, by Michael R. Solomon|9780137652167|All Chapters 1-15|LATEST

TEST BANK
FOR CONSUMER BEHAVIOUR: BUYING,
HAVING, AND BEING, CANADIAN
EDITION, 9TH EDITION, BY MICHAEL R.
SOLOMON ALL CHAPTERS 1-15|LATEST

,Table of Contents
1. Section one – consumers in the marketplace
2. Chapter 1: an introduction to consumer behaviour
3. Section two – consumers as individuals
4. Chapter 2: perception
5. Chapter 3: learning and memory
6. Chapter 4: motivation and affect
7. Chapter 5: the self
8. Chapter 6: personality, lifestyles, and values
9. Section three – attitude change and decision making
10.Chapter 7: attitudes
11.Chapter 8: attitude change and interactive communications
12.Chapter 9: individual decision making
13.Chapter 10: buying and disposing
14.Section four – consumers in their social and cultural settings
15.Chapter 11: group influence and social media
16.Chapter 12: income, social class, and family structure
17.Chapter 13: subcultures
18.Chapter 14: cultural influences on consumer behaviour
19.Chapter 15: the creation and diffusion of culture

,Consumer behaviour, 9th edition (solomon)
Chapter 1 an introduction to consumer behaviour

1) In studying consumers like gail, a college student, marketers often find it useful to learn their
interests in music or clothing, how they spend their leisure time, and even their attitudes about
social issues, to be able to categorize consumers according to their lifestyles. This sort of
information is called:
A) Core values.
B) Psychographics.
C) Configurations.
Physiognomies. ANSWER: b
Type: mc page ref: 5
skill: application
Objective: l1-01 understand that consumer behaviour is a process.

2) The study of the processes involved when individuals or groups select, purchase, use, or
dispose of products, services, ideas, or experiences to satisfy needs and desires is called:
A) Market segmentation.
B) Relationship marketing.
C) Market research.
D) Consumer
behaviour.
ANSWER: d
Type: mc page ref: 3
skill: concept
Objective: l1-01 understand that consumer behaviour is a process.

3) Tina, a supervisor of displays for sears canada, knows that attractive displays can generate
additional sales of particular items. From a marketer's perspective, this is:
A) A purchase issue.
B) A postpurchase issue.
C) Merchandising complexity.
D) A loss
leader.
ANSWER: a
Type: mc page ref: 3
skill: application
Objective: l1-01 understand that consumer behaviour is a process.

, 4) John is the vice president of marketing for a local tour guide company. He is concerned that
his customers are not recommending his company to their friends. For john, this problem is a:
A) Purchase issue.
B) Demographic problem.
C) Prepurchase issue.
Postpurchase issue. ANSWER: d
Type: mc page ref: 3
skill: application
Objective: l1-01 understand that consumer behaviour is a process.

5) The expanded view of the exchange that includes the issues that influence the consumer
before, during, and after a purchase is called:
A) The value.
B) The strategic focus.
C) The pre-sell strategy.
The consumption process. ANSWER: d
Type: mc page ref: 3
skill: concept
Objective: l1-01 understand that consumer behaviour is a process.

Consumer behaviour as a discipline deals mainly with what happens at the point of purchase.
ANSWER: false
Type: tf page ref: 3
skill: concept
Objective: l1-01 understand that consumer behaviour is a process.

6) The expanded view of consumer behaviour recognizes that the consumption process includes
issues that influence consumers before, during, and after a purchase is made.
ANSWER: true
Type: tf page ref: 3
skill: concept
Objective: l1-01 understand that consumer behaviour is a process.