HMGT 450 REVIEW MODULE QUESTION
BANK 2026 AND EXPLANATIONS
◉ Selling employees on the property and their importance to its
success is called:
A) internal promotion.
B) internal sales.
C) internal marketing.
D) internal merchandising.
Answer: internal marketing.
◉ One of the first things that an effective general manager must do
to start an internal sales program is:
A) learn how to "read" guest demands.
B) implement a tracking system for all in-house promotions.
C) review current merchandising materials.
D) develop a sales-oriented staff.
Answer: develop a sale-oriented staff.
◉ If guests could be induced to spend just $2 more per day, the
additional sales in one calendar year for a 300-room property
,running an 80% occupancy (and an average per room occupancy of
1.5 persons) would be:
A) $144,000
B) $175,200
C) $182,000
D) $262,800
Answer: $262,800
◉ Having employees spend a night as "guests" in the property is an
effective way of:
A) merchandising hotel services.
B) increasing the product knowledge of employees.
C) promoting in-house specials.
D) teaching employees sales skills.
Answer: increasing the product knowledge of employees.
◉ Front desk employees promoting the hotel's restaurant to arriving
guests is an example of:
A) relationship selling.
B) cross-selling.
C) upgrading.
D) internal marketing
, Answer: cross-selling.
◉ Which of the following statements about a hospitality property
and its website is TRUE?
A) The property should make sure that its homepage contains the
most important information about the property.
B) If the property is part of a chain, it does not need its own website.
C) The property should make sure that its website does not contain
any landing pages.
D) If the property participates in social media websites, it does not
need its own website.
Answer: The property should make sure that its homepage contains
the most important information about the property.
◉ Which of the following is a strength of newspaper advertising?
A) high production quality
B) high readership
C) long shelf life
D) all of the above
Answer: high readership
◉ Hospitality firms use specialty items primarily:
A) to increase name recognition.
BANK 2026 AND EXPLANATIONS
◉ Selling employees on the property and their importance to its
success is called:
A) internal promotion.
B) internal sales.
C) internal marketing.
D) internal merchandising.
Answer: internal marketing.
◉ One of the first things that an effective general manager must do
to start an internal sales program is:
A) learn how to "read" guest demands.
B) implement a tracking system for all in-house promotions.
C) review current merchandising materials.
D) develop a sales-oriented staff.
Answer: develop a sale-oriented staff.
◉ If guests could be induced to spend just $2 more per day, the
additional sales in one calendar year for a 300-room property
,running an 80% occupancy (and an average per room occupancy of
1.5 persons) would be:
A) $144,000
B) $175,200
C) $182,000
D) $262,800
Answer: $262,800
◉ Having employees spend a night as "guests" in the property is an
effective way of:
A) merchandising hotel services.
B) increasing the product knowledge of employees.
C) promoting in-house specials.
D) teaching employees sales skills.
Answer: increasing the product knowledge of employees.
◉ Front desk employees promoting the hotel's restaurant to arriving
guests is an example of:
A) relationship selling.
B) cross-selling.
C) upgrading.
D) internal marketing
, Answer: cross-selling.
◉ Which of the following statements about a hospitality property
and its website is TRUE?
A) The property should make sure that its homepage contains the
most important information about the property.
B) If the property is part of a chain, it does not need its own website.
C) The property should make sure that its website does not contain
any landing pages.
D) If the property participates in social media websites, it does not
need its own website.
Answer: The property should make sure that its homepage contains
the most important information about the property.
◉ Which of the following is a strength of newspaper advertising?
A) high production quality
B) high readership
C) long shelf life
D) all of the above
Answer: high readership
◉ Hospitality firms use specialty items primarily:
A) to increase name recognition.
