HMGT 450 COMPLETE STUDY GUIDE 2026
CORE HEALTHCARE MANAGEMENT
CONCEPTS AND VERIFIED SOLUTIONS
◉ Items that restaurants give away free or sell at cost to guests are
called:
A) samplings.
B) sweepstakes items.
C) marketing "freebs."
D) premiums.
Answer: premiums
◉ The percentage of hotel guests who eat meals at the hotel is
known as the:
A) diner percentage.
B) capture rate.
C) guest profile.
D) patron percentage.
,Answer: capture rate.
◉ Local- and foreign-company managers often make travel decisions
for international travelers with very different approaches. Which of
the following is TRUE of their decision-making approaches?
A) Local-company managers usually choose lodging and dining sites
on the basis of recommendations from travel agents.
B) Foreign-company managers usually choose lodging and dining
sites on the basis of recommendations from travel agents.
C) Foreign-company managers often look for chain properties that
operate in their home country.
D) Managers in the destination country often ask the foreign
companies with which they are doing business for recommendations
of hotels in the destination country.
Answer: Foreign-company managers often look for chain properties
that operate in their home country.
◉ Which of the following kinds of small corporate meetings usually
have high per-person expenditures?
A) management meetings
B) training seminars for entry-level employees
C) district sales meetings
D) none of the above
Answer: management meetings
,◉ __________ travelers often need more assistance in planning their
travel than _________ travelers.
A) Business, leisure
B) Passive, business
C) Business, corporate
D) Leisure, business
Answer: Leisure, business
◉ The most important difference between motorcoach charters and
motorcoach tours is that:
A) travel agents and special packages are not usually involved in
motorcoach charters.
B) travel agents and special packages are not usually involved in
motorcoach tours.
C) groups that use motorcoach charters do not have a destination in
mind.
D) motorcoach charters usually involve a vehicle that the traveling
group owns.
Answer: travel agents and special packages are not usually involved
in motorcoach charters.
◉ Which of the following statements about Millennials is TRUE?
, A) Millennials value consistency and the tried-and-true over
uniqueness and trendiness.
B) Millennials shun high-tech gadgets.
C) Millennials are passionate about socializing, networking, and the
environment.
D) Millennials are relatively indifferent about environmental issues.
Answer: Millennials are passionate about socializing, networking,
and the environment.
◉ A form of publicity that involves using celebrities and ordinary
"real people" to try new products and spread the word about them
by talking to friends, posting comments on the Internet, and so on is
called:
A) flighting.
B) buzz marketing.
C) collateral networking.
D) alternative-media advertising
Answer: buzz marketing.
◉ The advertising strategy that emphasizes how your property or
restaurant is different from competitors is called:
A) disassociation.
B) segmentation.
C) combination.
CORE HEALTHCARE MANAGEMENT
CONCEPTS AND VERIFIED SOLUTIONS
◉ Items that restaurants give away free or sell at cost to guests are
called:
A) samplings.
B) sweepstakes items.
C) marketing "freebs."
D) premiums.
Answer: premiums
◉ The percentage of hotel guests who eat meals at the hotel is
known as the:
A) diner percentage.
B) capture rate.
C) guest profile.
D) patron percentage.
,Answer: capture rate.
◉ Local- and foreign-company managers often make travel decisions
for international travelers with very different approaches. Which of
the following is TRUE of their decision-making approaches?
A) Local-company managers usually choose lodging and dining sites
on the basis of recommendations from travel agents.
B) Foreign-company managers usually choose lodging and dining
sites on the basis of recommendations from travel agents.
C) Foreign-company managers often look for chain properties that
operate in their home country.
D) Managers in the destination country often ask the foreign
companies with which they are doing business for recommendations
of hotels in the destination country.
Answer: Foreign-company managers often look for chain properties
that operate in their home country.
◉ Which of the following kinds of small corporate meetings usually
have high per-person expenditures?
A) management meetings
B) training seminars for entry-level employees
C) district sales meetings
D) none of the above
Answer: management meetings
,◉ __________ travelers often need more assistance in planning their
travel than _________ travelers.
A) Business, leisure
B) Passive, business
C) Business, corporate
D) Leisure, business
Answer: Leisure, business
◉ The most important difference between motorcoach charters and
motorcoach tours is that:
A) travel agents and special packages are not usually involved in
motorcoach charters.
B) travel agents and special packages are not usually involved in
motorcoach tours.
C) groups that use motorcoach charters do not have a destination in
mind.
D) motorcoach charters usually involve a vehicle that the traveling
group owns.
Answer: travel agents and special packages are not usually involved
in motorcoach charters.
◉ Which of the following statements about Millennials is TRUE?
, A) Millennials value consistency and the tried-and-true over
uniqueness and trendiness.
B) Millennials shun high-tech gadgets.
C) Millennials are passionate about socializing, networking, and the
environment.
D) Millennials are relatively indifferent about environmental issues.
Answer: Millennials are passionate about socializing, networking,
and the environment.
◉ A form of publicity that involves using celebrities and ordinary
"real people" to try new products and spread the word about them
by talking to friends, posting comments on the Internet, and so on is
called:
A) flighting.
B) buzz marketing.
C) collateral networking.
D) alternative-media advertising
Answer: buzz marketing.
◉ The advertising strategy that emphasizes how your property or
restaurant is different from competitors is called:
A) disassociation.
B) segmentation.
C) combination.
