UGA MARK 3000 CERTIFICATION
EXAMINATION 2026 PREMIUM QUESTIONS
AND SOLUTIONS
◉ Universal Sets
Retrieval Sets
Evoked Sets
Answer: What are the three attribute sets?
◉ Determinant Attributes
Answer: Product or service features that are important to the buyer
and on which competing brands or stores are perceived to differ
◉ Compensatory Decision Rule
Answer: At work when the consumer is evaluating alternatives and
trade offs one characteristics against another, such that good
characteristics compensate for bad ones.
◉ Non-Compensatory Decision Rule
Answer: At work when consumers choose a product or service on
the basis of a one characteristics or a subset of its characteristics,
regardless of the values of it other attributes.
, ◉ Conversion Rate
Answer: Percentage of consumers who buy product after viewing it
◉ Postpurchase cognitive dissonance
Answer: The psychologically uncomfortable state produced by an
inconsistency between beliefs and behaviors that in turn evokes a
motivation to reduce the dissonance buyers remorse.
◉ Customer Satisfaction
Postpurchase Dissonance
Customer Loyalty
Answer: Three components of post purchase outcomes?
◉ Motives
Answer: A need or want that is strong enough to cause the person to
seek satisfaction
◉ Maslow's Hierarchy of Needs
Answer: A paradigm for classifying people's motives.
It argues that when a lower level, more basic need are fulfilled,
people turn to satisfying their higher level human needs.
EXAMINATION 2026 PREMIUM QUESTIONS
AND SOLUTIONS
◉ Universal Sets
Retrieval Sets
Evoked Sets
Answer: What are the three attribute sets?
◉ Determinant Attributes
Answer: Product or service features that are important to the buyer
and on which competing brands or stores are perceived to differ
◉ Compensatory Decision Rule
Answer: At work when the consumer is evaluating alternatives and
trade offs one characteristics against another, such that good
characteristics compensate for bad ones.
◉ Non-Compensatory Decision Rule
Answer: At work when consumers choose a product or service on
the basis of a one characteristics or a subset of its characteristics,
regardless of the values of it other attributes.
, ◉ Conversion Rate
Answer: Percentage of consumers who buy product after viewing it
◉ Postpurchase cognitive dissonance
Answer: The psychologically uncomfortable state produced by an
inconsistency between beliefs and behaviors that in turn evokes a
motivation to reduce the dissonance buyers remorse.
◉ Customer Satisfaction
Postpurchase Dissonance
Customer Loyalty
Answer: Three components of post purchase outcomes?
◉ Motives
Answer: A need or want that is strong enough to cause the person to
seek satisfaction
◉ Maslow's Hierarchy of Needs
Answer: A paradigm for classifying people's motives.
It argues that when a lower level, more basic need are fulfilled,
people turn to satisfying their higher level human needs.
