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A few large firms control industry
Often subsidiaries of larger corporations
Record labels favor well-established genres
Familiar styles with mass-market appeal
Online distribution increases musical diversity
Changes in digitization and distribution
Transmission model strengths
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, Particular models are useful for some purposes and less useful for others.
Like any process of mediation a model foregrounds some features and
backgrounds others.
The strengths of Shannon and Weaver's model are its simplicity, generality,
and quantifiability.
Such advantages made this model attractive to several academic
disciplines. It also drew serious academic attention to human
communication and 'information theory', leading to further theory and
research.
Gramsci
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- Man is not ruled by force but also by ideas
- Hegemony means political leadership based on the consent of the led, a
consent which is secured by the diffusion and popularisation of the
worldview of the ruling class
Entertainment
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- Function performed in part by other three activities and content designed
specifically to entertain
- It can also perpetuate certain stereotypes about various groups, wittingly
or unwittingly
,cultural convergence
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- When the user becomes a producer
■ Audience as passive/Audience as
active
- When media crosses cultures
■ Is this a new phenomenon? What is
the impact of technological
convergence?
- Media flows, globalization and
cultural imperialism
Economic convergence
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merging of internet or telecommunication companies with traditional media
companies
Equivalency framing
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involves "the use of different, but logically equivalent, words or phrases" to
describe the same phenomenon.
, Media giants harm democracy
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- Poor news coverage that does not challenge the status quo
■ Economic vs. Journalistic interests
- Corporate media have adversely affected the quality of communications
content we receive and have lobbied the government to further their own
corporate interests at the expense of the public interest (Robert
McChesney)
Media Grammar
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The underlying rules, structures and patterns by which a medium presents
itself and is used and understood by the audience.
Distinctive Functions of the Recording Industry
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