Social Penetration Theory
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how we disclose more:
-breadth: broader range of topics
-depth: deeper & more personal things about you
-frequency: revealing more & more frequently
cc (personality)
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, personality clash
de-escalation
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we should sort this out
product placement
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advertisers using media to promote their products
-linkage is positive
-products in movies/tv (coke cups on american idol)
ethical conflict management
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be honest, avoid name calling, own your message, avoid coersion
sapir-whorf hypothesis
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, language we used shapes how we see the world
sports marketing
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goals:
1. promote the team
2. connect athletes w/endorsements
emotional communication
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the minute signals of affect, attention, approach/avoidance
conflict
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an expressed struggle between two interdependent parties who perceive
incompatible goals, scarce resources, and interference from others in
achieving their goals
factors influencing adoption
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-ability (afford it, understand it)
-motivation (significant, relevant)
signs
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bodily manifestations
-behaviors directly tied to the referents
denotation
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dictionary definition of word
relational maintenance strategies
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-preserve relationships
-make sure people know we love or care for them
-magic ration: 5:1, for every one negative interaction, you need 5 positive
ones
Give this one a try later!
how we disclose more:
-breadth: broader range of topics
-depth: deeper & more personal things about you
-frequency: revealing more & more frequently
cc (personality)
Give this one a try later!
, personality clash
de-escalation
Give this one a try later!
we should sort this out
product placement
Give this one a try later!
advertisers using media to promote their products
-linkage is positive
-products in movies/tv (coke cups on american idol)
ethical conflict management
Give this one a try later!
be honest, avoid name calling, own your message, avoid coersion
sapir-whorf hypothesis
Give this one a try later!
, language we used shapes how we see the world
sports marketing
Give this one a try later!
goals:
1. promote the team
2. connect athletes w/endorsements
emotional communication
Give this one a try later!
the minute signals of affect, attention, approach/avoidance
conflict
Give this one a try later!
an expressed struggle between two interdependent parties who perceive
incompatible goals, scarce resources, and interference from others in
achieving their goals
factors influencing adoption
, Give this one a try later!
-ability (afford it, understand it)
-motivation (significant, relevant)
signs
Give this one a try later!
bodily manifestations
-behaviors directly tied to the referents
denotation
Give this one a try later!
dictionary definition of word
relational maintenance strategies
Give this one a try later!
-preserve relationships
-make sure people know we love or care for them
-magic ration: 5:1, for every one negative interaction, you need 5 positive
ones
