CSR 282 Exam 2 Questions And Correct Answers
(Verified Answers) 2026
Behavioral Data - CORRECT ANSWER -data supplied by a customer based on the customer's
purchase and buying habits; their web, mobile app, and other interactions; communications
channels chosen; language used; product consumption
Attitudinal Data - CORRECT ANSWER -data supplied by a customer that reflect the customer's
attitudes about products and services, including satisfaction levels, perceived competitive
positioning, desired features, and unmet needs, as well as lifestyles, brand preferences, social and
personal values, and opinions
Descriptive Data - CORRECT ANSWER -Data about individual consumers that include specific
descriptors such as age, income, education level, marital status, household composition, gender,
home ownership, and so on. Sometimes referred to as demographic data.
1st party data - CORRECT ANSWER -Customer data that a marketer collects directly, usually
via cookies that the marketer drops onto its customers' computers from its own website
2nd party data - CORRECT ANSWER -Customer data that a marketer collects directly, but then
sells to others. It may include data from websites, apps and social media, in-store purchase
history, survey responses or other sources.
3rd party data - CORRECT ANSWER -Customer data that a marketer allows another company
to collect about its customers, usually by allowing the company to drop its own cookies on the
marketer's website visitors' computers.
Zero party data - CORRECT ANSWER -Zero-party data refers to data that a customer
intentionally and proactively shares with a company. This information is provided voluntarily,
often through surveys, preference settings, or direct interactions with the company.
, SaaS - CORRECT ANSWER -Software as a Service
Cloud computing - CORRECT ANSWER -Know that SaaS and Cloud computing are what make
CDP's possible; The delivery of computing services over the internet (the cloud), offering faster,
less expensive access to computer servers, storage, databases, networking, software, and
analytics.
Cookies - CORRECT ANSWER -A small text file dropped by a web browser on a computer's
hard drive and used to maintain information as the user navigates different pages on the site or
returns to the site at a later time. Because a cookie remains on the user's computer after the user
leaves a site, it can be used to allow an advertiser to track a user as they surf other websites.
Privacy policy - CORRECT ANSWER -A written document detailing how a company will share
(or not share) data collected from its customers. At a minimum it should explain to customers, in
simple language, what kinds of data the company collects from them, how the data will be used
or not used, and the customer's rights to refuse the collection or use of such personal data
Net present value - CORRECT ANSWER -the current value of a future stream of cash flows
(both in and out) discounted at an appropriate rate
Key opinion leaders - CORRECT ANSWER -In knowledge-intensive endeavors, such as
medical or technological industries, a KOL is a professional whose views are highly respected by
their peers in the industry.
Value stream - CORRECT ANSWER -A compilation of related products or services a company
could offer to an existing customer to get a great share of customer from each customer
Customer advocate - CORRECT ANSWER -A customer who enthusiastically supports a brand's
offerings and regularly refers other customers to it.
(Verified Answers) 2026
Behavioral Data - CORRECT ANSWER -data supplied by a customer based on the customer's
purchase and buying habits; their web, mobile app, and other interactions; communications
channels chosen; language used; product consumption
Attitudinal Data - CORRECT ANSWER -data supplied by a customer that reflect the customer's
attitudes about products and services, including satisfaction levels, perceived competitive
positioning, desired features, and unmet needs, as well as lifestyles, brand preferences, social and
personal values, and opinions
Descriptive Data - CORRECT ANSWER -Data about individual consumers that include specific
descriptors such as age, income, education level, marital status, household composition, gender,
home ownership, and so on. Sometimes referred to as demographic data.
1st party data - CORRECT ANSWER -Customer data that a marketer collects directly, usually
via cookies that the marketer drops onto its customers' computers from its own website
2nd party data - CORRECT ANSWER -Customer data that a marketer collects directly, but then
sells to others. It may include data from websites, apps and social media, in-store purchase
history, survey responses or other sources.
3rd party data - CORRECT ANSWER -Customer data that a marketer allows another company
to collect about its customers, usually by allowing the company to drop its own cookies on the
marketer's website visitors' computers.
Zero party data - CORRECT ANSWER -Zero-party data refers to data that a customer
intentionally and proactively shares with a company. This information is provided voluntarily,
often through surveys, preference settings, or direct interactions with the company.
, SaaS - CORRECT ANSWER -Software as a Service
Cloud computing - CORRECT ANSWER -Know that SaaS and Cloud computing are what make
CDP's possible; The delivery of computing services over the internet (the cloud), offering faster,
less expensive access to computer servers, storage, databases, networking, software, and
analytics.
Cookies - CORRECT ANSWER -A small text file dropped by a web browser on a computer's
hard drive and used to maintain information as the user navigates different pages on the site or
returns to the site at a later time. Because a cookie remains on the user's computer after the user
leaves a site, it can be used to allow an advertiser to track a user as they surf other websites.
Privacy policy - CORRECT ANSWER -A written document detailing how a company will share
(or not share) data collected from its customers. At a minimum it should explain to customers, in
simple language, what kinds of data the company collects from them, how the data will be used
or not used, and the customer's rights to refuse the collection or use of such personal data
Net present value - CORRECT ANSWER -the current value of a future stream of cash flows
(both in and out) discounted at an appropriate rate
Key opinion leaders - CORRECT ANSWER -In knowledge-intensive endeavors, such as
medical or technological industries, a KOL is a professional whose views are highly respected by
their peers in the industry.
Value stream - CORRECT ANSWER -A compilation of related products or services a company
could offer to an existing customer to get a great share of customer from each customer
Customer advocate - CORRECT ANSWER -A customer who enthusiastically supports a brand's
offerings and regularly refers other customers to it.
