,About this edition:
“Social Neuroscience has vigorously established itself as one of the newest and most
exciting sub-disciplines of psychology. Ward’s pioneering Student’s Guide is now
updated covering new insights in the biological basis of social behaviour and their
relevance to everyday life. Down-to-earth and imaginatively linked with web based
materials, it can’t fail to inspire the next generation of students.”
Chris and Uta Frith, University College London
About the previous edition:
“I stopped using textbooks more than a decade ago, but that’s about to change. Given
that Ward’s is the very first textbook focusing on social neuroscience, I am extremely
impressed. It will be the best around for years to come. It is current, broad, and
precise. The writing style will be accessible to undergraduates, graduates, and even
professors. It is the perfect introduction to this exciting new field.”
Matthew D. Lieberman, University of California, Los Angeles
,
, The Student’s
Guide to Social
Neuroscience
Social neuroscience is an expanding field that, by investigating the neural mech-
anisms that inform our behavior, explains our ability to recognize, understand,
and interact with others. Concepts such as trust, revenge, empathy, prejudice, and
love are now being explored and unraveled by neuroscientists. This engaging and
cutting-edge text is an accessible introduction to the complex methods and concepts
of social neuroscience, with examples from contemporary research and a blend of
different pedagogical features helping students to engage with the material, including
essay questions, summary and key points, and further reading suggestions.
The second edition of this groundbreaking text is thoroughly revised and
expanded to reflect the growing volume of evidence and theories in the field. Notable
additions include a greater emphasis on genetics and hormones, and the expansion
of topics such as cultural neuroscience, emotion regulation, biological markers of
autism, power and status, social categorization of faces and people, and new accounts
of mirror neuron functioning. The book is supported by a new and updated compan-
ion website, including useful features such as lecture recordings, multiple choice
questions and web links, as well as PowerPoint slides for lecturers.
Richly illustrated in attractive full-color, with figures, boxes, and ‘real-world’
implications of research, this text is the ideal introduction to the subject for under-
graduate and postgraduate students in fields such as psychology and neuroscience.
Jamie Ward is Professor of Cognitive Neuroscience at the University of Sussex,
UK, and Co-Director of Sussex Neuroscience. He has published over 100 scientific
papers and several books including the Student’s Guide to Cognitive Neuroscience
(now in its third edition) and The Frog who Croaked Blue: Synesthesia and the Mix-
ing of the Senses (now translated into 3 languages), and was the Founding Editor of
the journal Cognitive Neuroscience.
“Social Neuroscience has vigorously established itself as one of the newest and most
exciting sub-disciplines of psychology. Ward’s pioneering Student’s Guide is now
updated covering new insights in the biological basis of social behaviour and their
relevance to everyday life. Down-to-earth and imaginatively linked with web based
materials, it can’t fail to inspire the next generation of students.”
Chris and Uta Frith, University College London
About the previous edition:
“I stopped using textbooks more than a decade ago, but that’s about to change. Given
that Ward’s is the very first textbook focusing on social neuroscience, I am extremely
impressed. It will be the best around for years to come. It is current, broad, and
precise. The writing style will be accessible to undergraduates, graduates, and even
professors. It is the perfect introduction to this exciting new field.”
Matthew D. Lieberman, University of California, Los Angeles
,
, The Student’s
Guide to Social
Neuroscience
Social neuroscience is an expanding field that, by investigating the neural mech-
anisms that inform our behavior, explains our ability to recognize, understand,
and interact with others. Concepts such as trust, revenge, empathy, prejudice, and
love are now being explored and unraveled by neuroscientists. This engaging and
cutting-edge text is an accessible introduction to the complex methods and concepts
of social neuroscience, with examples from contemporary research and a blend of
different pedagogical features helping students to engage with the material, including
essay questions, summary and key points, and further reading suggestions.
The second edition of this groundbreaking text is thoroughly revised and
expanded to reflect the growing volume of evidence and theories in the field. Notable
additions include a greater emphasis on genetics and hormones, and the expansion
of topics such as cultural neuroscience, emotion regulation, biological markers of
autism, power and status, social categorization of faces and people, and new accounts
of mirror neuron functioning. The book is supported by a new and updated compan-
ion website, including useful features such as lecture recordings, multiple choice
questions and web links, as well as PowerPoint slides for lecturers.
Richly illustrated in attractive full-color, with figures, boxes, and ‘real-world’
implications of research, this text is the ideal introduction to the subject for under-
graduate and postgraduate students in fields such as psychology and neuroscience.
Jamie Ward is Professor of Cognitive Neuroscience at the University of Sussex,
UK, and Co-Director of Sussex Neuroscience. He has published over 100 scientific
papers and several books including the Student’s Guide to Cognitive Neuroscience
(now in its third edition) and The Frog who Croaked Blue: Synesthesia and the Mix-
ing of the Senses (now translated into 3 languages), and was the Founding Editor of
the journal Cognitive Neuroscience.
