PEREGRINE BUSINESS COMPREHENSIVE EXAM QUESTIONS
AND ANSWERS SURE A+
✔✔A leading force currently driving change at work is:
A. global competition
B. politics
C. quality
D. process management - ✔✔A. global competition
✔✔A questioning, probing attitude is at the core of:
A. job performance
B. organizational reality
C. critical thinking
D. subjective knowledge - ✔✔C. critical thinking
✔✔Which of the following IS NOT a purpose of a marketing plan?
A. It explains the present and future situations of the organization
B. It specifies the expected outcomes
C. It describes specific actions that are to take place
D. It explains how marketing activities mesh with other functional areas
E. It identifies needed resources - ✔✔D. It explains how marketing activities mesh with
other functional areas
✔✔In the context of marketing planning, why is it vital that the marketing plan be
capable of selling itself to top management?
A. Because top managers are responsible for executing the marketing plan
B. Because top managers must be able to evaluate the performance of the marketing
program
C. Because top managers must be able to clearly communicate the strategy to external
stakeholders
D. Because top managers must decide whether the marketing plan is the best use for
the organization's scarce resources
E. Because top managers are compensated on how well the marketing strategy works -
✔✔D. Because top managers must decide whether the marketing plan is the best use
for the organization's scarce resources
✔✔Marketing Mix - ✔✔Product, Price, Place, Promotion
✔✔Sensitivity analysis considers:
A. how sensitive the decision maker is to risk.
, B. changes in the number of states of nature.
C. changes in the values of the payoffs.
D. changes in the available alternatives. - ✔✔C. changes in the values of the payoffs.
✔✔A population characteristic, such as a population mean, is called:
A. a statistic
B. a parameter
C. a sample
D. the mean deviation - ✔✔B. a parameter
✔✔ When a business erroneously records expenses as assets, it has violated the
measurement issue of:
A. communication
B. classification
C. valuation
D. recognition - ✔✔B. classification
✔✔A dividend will reduce which of the following accounts?
A. Dividends
B. Retained Earnings
C. Common Stock
D. Accounts Payable - ✔✔B. Retained Earnings
✔✔Liquidity - ✔✔The degree to which a security can be quickly purchased or sold in the
market at a price reflecting its current value.
✔✔Sarbanes-Oxley Act - ✔✔Federal law that established sweeping auditing and
financial regulations for public companies. Lawmakers created the legislation to help
protect shareholders, employees and the public from accounting errors and fraudulent
financial practices.
✔✔Continually shifting back and forth between the role of speaker and listener
is______.
A. a cultural practice
B. distracting to the speaker
C. called framing
D. making smooth transitions - ✔✔D. making smooth transitions
✔✔The real increases in organizational productivity due to information technology come
from ______.
AND ANSWERS SURE A+
✔✔A leading force currently driving change at work is:
A. global competition
B. politics
C. quality
D. process management - ✔✔A. global competition
✔✔A questioning, probing attitude is at the core of:
A. job performance
B. organizational reality
C. critical thinking
D. subjective knowledge - ✔✔C. critical thinking
✔✔Which of the following IS NOT a purpose of a marketing plan?
A. It explains the present and future situations of the organization
B. It specifies the expected outcomes
C. It describes specific actions that are to take place
D. It explains how marketing activities mesh with other functional areas
E. It identifies needed resources - ✔✔D. It explains how marketing activities mesh with
other functional areas
✔✔In the context of marketing planning, why is it vital that the marketing plan be
capable of selling itself to top management?
A. Because top managers are responsible for executing the marketing plan
B. Because top managers must be able to evaluate the performance of the marketing
program
C. Because top managers must be able to clearly communicate the strategy to external
stakeholders
D. Because top managers must decide whether the marketing plan is the best use for
the organization's scarce resources
E. Because top managers are compensated on how well the marketing strategy works -
✔✔D. Because top managers must decide whether the marketing plan is the best use
for the organization's scarce resources
✔✔Marketing Mix - ✔✔Product, Price, Place, Promotion
✔✔Sensitivity analysis considers:
A. how sensitive the decision maker is to risk.
, B. changes in the number of states of nature.
C. changes in the values of the payoffs.
D. changes in the available alternatives. - ✔✔C. changes in the values of the payoffs.
✔✔A population characteristic, such as a population mean, is called:
A. a statistic
B. a parameter
C. a sample
D. the mean deviation - ✔✔B. a parameter
✔✔ When a business erroneously records expenses as assets, it has violated the
measurement issue of:
A. communication
B. classification
C. valuation
D. recognition - ✔✔B. classification
✔✔A dividend will reduce which of the following accounts?
A. Dividends
B. Retained Earnings
C. Common Stock
D. Accounts Payable - ✔✔B. Retained Earnings
✔✔Liquidity - ✔✔The degree to which a security can be quickly purchased or sold in the
market at a price reflecting its current value.
✔✔Sarbanes-Oxley Act - ✔✔Federal law that established sweeping auditing and
financial regulations for public companies. Lawmakers created the legislation to help
protect shareholders, employees and the public from accounting errors and fraudulent
financial practices.
✔✔Continually shifting back and forth between the role of speaker and listener
is______.
A. a cultural practice
B. distracting to the speaker
C. called framing
D. making smooth transitions - ✔✔D. making smooth transitions
✔✔The real increases in organizational productivity due to information technology come
from ______.
