Digital Marketing & Growth Hacking:
2026 Strategy Prep
Performance & Exponential Growth (100 Questions)
1. What is the core definition of "Growth Hacking"?
A) Spending the largest possible budget on TV ads
B) A process of rapid experimentation across marketing channels and product development to
find the most efficient way to grow a business
C) Hiring a large team of traditional marketers
D) Only focusing on SEO for long-term results
Correct Answer: B) A process of rapid experimentation across marketing channels and
product development to find the most efficient way to grow a business
2. In 2026, "Zero-Party Data" refers to:
A) Data that has zero value to the company
B) Data that a customer intentionally and proactively shares with a brand (e.g., preferences,
personal context)
C) Data stolen by hackers
D) Data bought from third-party providers
Correct Answer: B) Data that a customer intentionally and proactively shares with a
brand (e.g., preferences, personal context)
3. What does "AARRR" (The Pirate Metrics) stand for?
A) Awareness, Action, Reach, Research, Revenue
B) Acquisition, Activation, Retention, Referral, Revenue
C) Advertising, Analytics, Reports, Results, ROI
D) Acquisition, Alliances, Retention, Risk, Recovery
Correct Answer: B) Acquisition, Activation, Retention, Referral, Revenue
,4. Which metric is considered the "North Star Metric" for most SaaS businesses?
A) Total number of registered users
B) A key measure that best captures the core value that your product delivers to customers
C) The amount of money spent on Facebook Ads
D) The number of likes on Instagram
Correct Answer: B) A key measure that best captures the core value that your product
delivers to customers
5. What is "LTV" (Lifetime Value)?
A) The total weight of a product
B) The total revenue a business can reasonably expect from a single customer account
throughout the business relationship
C) The time it takes to deliver a product
D) The age of the company founder
Correct Answer: B) The total revenue a business can reasonably expect from a single
customer account throughout the business relationship
6. If your CAC (Customer Acquisition Cost) is higher than your LTV, your business is:
A) Highly profitable
B) Unsustainable in the long run
C) Growing perfectly
D) Ready for an IPO
Correct Answer: B) Unsustainable in the long run
7. "Programmatic Advertising" is:
A) Writing a program to design banners
B) The automated buying and selling of online advertising space in real-time
C) Hiring an influencer to talk about your app
, D) Printing ads in a local newspaper
Correct Answer: B) The automated buying and selling of online advertising space in
real-time
8. What is the "Aha! Moment" in user activation?
A) When a user forgets their password
B) The moment a user first realizes the value of your product
C) When the server crashes
D) When a user sees an ad for the first time
Correct Answer: B) The moment a user first realizes the value of your product
9. "Retargeting" (or Remarketing) involves:
A) Targeting a completely new audience
B) Showing ads to people who have already visited your website or interacted with your brand
C) Deleting inactive users from the database
D) Changing the target audience every day
Correct Answer: B) Showing ads to people who have already visited your website or
interacted with your brand
10. What is "SEO" (Search Engine Optimization)?
A) Paying Google to stay at the top
B) The process of improving your site to increase its visibility in organic search results
C) Buying links from other websites
D) Designing a logo for a search engine
Correct Answer: B) The process of improving your site to increase its visibility in organic
search results
11. "SGE" (Search Generative Experience) in 2026 marketing impacts SEO by:
A) Removing all search results
B) Providing AI-generated answers at the top of search results, changing click-through
2026 Strategy Prep
Performance & Exponential Growth (100 Questions)
1. What is the core definition of "Growth Hacking"?
A) Spending the largest possible budget on TV ads
B) A process of rapid experimentation across marketing channels and product development to
find the most efficient way to grow a business
C) Hiring a large team of traditional marketers
D) Only focusing on SEO for long-term results
Correct Answer: B) A process of rapid experimentation across marketing channels and
product development to find the most efficient way to grow a business
2. In 2026, "Zero-Party Data" refers to:
A) Data that has zero value to the company
B) Data that a customer intentionally and proactively shares with a brand (e.g., preferences,
personal context)
C) Data stolen by hackers
D) Data bought from third-party providers
Correct Answer: B) Data that a customer intentionally and proactively shares with a
brand (e.g., preferences, personal context)
3. What does "AARRR" (The Pirate Metrics) stand for?
A) Awareness, Action, Reach, Research, Revenue
B) Acquisition, Activation, Retention, Referral, Revenue
C) Advertising, Analytics, Reports, Results, ROI
D) Acquisition, Alliances, Retention, Risk, Recovery
Correct Answer: B) Acquisition, Activation, Retention, Referral, Revenue
,4. Which metric is considered the "North Star Metric" for most SaaS businesses?
A) Total number of registered users
B) A key measure that best captures the core value that your product delivers to customers
C) The amount of money spent on Facebook Ads
D) The number of likes on Instagram
Correct Answer: B) A key measure that best captures the core value that your product
delivers to customers
5. What is "LTV" (Lifetime Value)?
A) The total weight of a product
B) The total revenue a business can reasonably expect from a single customer account
throughout the business relationship
C) The time it takes to deliver a product
D) The age of the company founder
Correct Answer: B) The total revenue a business can reasonably expect from a single
customer account throughout the business relationship
6. If your CAC (Customer Acquisition Cost) is higher than your LTV, your business is:
A) Highly profitable
B) Unsustainable in the long run
C) Growing perfectly
D) Ready for an IPO
Correct Answer: B) Unsustainable in the long run
7. "Programmatic Advertising" is:
A) Writing a program to design banners
B) The automated buying and selling of online advertising space in real-time
C) Hiring an influencer to talk about your app
, D) Printing ads in a local newspaper
Correct Answer: B) The automated buying and selling of online advertising space in
real-time
8. What is the "Aha! Moment" in user activation?
A) When a user forgets their password
B) The moment a user first realizes the value of your product
C) When the server crashes
D) When a user sees an ad for the first time
Correct Answer: B) The moment a user first realizes the value of your product
9. "Retargeting" (or Remarketing) involves:
A) Targeting a completely new audience
B) Showing ads to people who have already visited your website or interacted with your brand
C) Deleting inactive users from the database
D) Changing the target audience every day
Correct Answer: B) Showing ads to people who have already visited your website or
interacted with your brand
10. What is "SEO" (Search Engine Optimization)?
A) Paying Google to stay at the top
B) The process of improving your site to increase its visibility in organic search results
C) Buying links from other websites
D) Designing a logo for a search engine
Correct Answer: B) The process of improving your site to increase its visibility in organic
search results
11. "SGE" (Search Generative Experience) in 2026 marketing impacts SEO by:
A) Removing all search results
B) Providing AI-generated answers at the top of search results, changing click-through
