MKT 300 ALL EVALUATION EXAMS QUESTIONS AND
ANSWERS FIRM A+
✔✔MidState insight action? - ✔✔adjust recruitment strategy
✔✔Consumer privacy concern? - ✔✔tracked across sites
✔✔Coca-Cola adapts? - ✔✔product line extensions
✔✔Global strategy option? - ✔✔develop new products
✔✔MIS purpose? - ✔✔collect/report data
✔✔RFP stage? - ✔✔proposal solicitation
✔✔Empire State supplies? - ✔✔straight rebuy
✔✔State Farm policy? - ✔✔corporate governance
✔✔Avis vs Hertz? - ✔✔head-to-head positioning
✔✔Micromarketing reason? - ✔✔small local market
✔✔Least risk expansion? - ✔✔exporting
✔✔Mattel failure China? - ✔✔culture mismatch
✔✔Modified rebuy? - ✔✔slight complexity
✔✔Consumer vs business buying? - ✔✔self-gratification
✔✔Differentiation positioning? - ✔✔unique qualities
✔✔Observational research? - ✔✔behavior
✔✔Tariff vs quota? - ✔✔tax vs limit
✔✔STP positioning step? - ✔✔selecting target markets
✔✔What effort is vital in identifying consumers' cultural and social differences in order to
reach and serve audiences effectively? - ✔✔Research
, ✔✔What is it called when a company modifies its products to meet the needs, tastes, or
expectations of different groups? - ✔✔Adaptation
✔✔What group is the largest multicultural population in the United States and one of the
youngest and fastest growing? - ✔✔Hispanic people
✔✔Which consumer product category requires exclusive distribution? - ✔✔Specialty
✔✔Which represents an environmental concern related to packaging? - ✔✔Single-use
plastics cannot be recycled
✔✔Which brand metric measures how deeply a customer identifies emotionally with a
brand? - ✔✔Brand engagement
✔✔Why did Facebook Home likely fail? - ✔✔It did not understand consumer needs and
wants
✔✔Which statement about new-to-the-world products is true? - ✔✔They create entirely
new markets
✔✔During which stage do marketers gather as many product ideas as possible? -
✔✔Idea generation
✔✔What is the term for when service delivery cannot be separated from the customer?
- ✔✔Service inseparability
✔✔According to the service-profit chain, what happens when customers perceive value
is delivered? - ✔✔Employee satisfaction increases
✔✔Employee retention refers to? - ✔✔Keeping employees motivated to stay
✔✔Two bakeries agreeing to raise prices is an example of? - ✔✔Price fixing
✔✔In which pricing step is a PESTLE analysis conducted? - ✔✔Analyzing the external
environment
✔✔What influences demand elasticity for similar products? - ✔✔Availability of
substitutes
✔✔Before estimating demand, what step must be completed? - ✔✔Analyze the external
environment
✔✔First step in IMC planning when expanding markets? - ✔✔Identify the target market
ANSWERS FIRM A+
✔✔MidState insight action? - ✔✔adjust recruitment strategy
✔✔Consumer privacy concern? - ✔✔tracked across sites
✔✔Coca-Cola adapts? - ✔✔product line extensions
✔✔Global strategy option? - ✔✔develop new products
✔✔MIS purpose? - ✔✔collect/report data
✔✔RFP stage? - ✔✔proposal solicitation
✔✔Empire State supplies? - ✔✔straight rebuy
✔✔State Farm policy? - ✔✔corporate governance
✔✔Avis vs Hertz? - ✔✔head-to-head positioning
✔✔Micromarketing reason? - ✔✔small local market
✔✔Least risk expansion? - ✔✔exporting
✔✔Mattel failure China? - ✔✔culture mismatch
✔✔Modified rebuy? - ✔✔slight complexity
✔✔Consumer vs business buying? - ✔✔self-gratification
✔✔Differentiation positioning? - ✔✔unique qualities
✔✔Observational research? - ✔✔behavior
✔✔Tariff vs quota? - ✔✔tax vs limit
✔✔STP positioning step? - ✔✔selecting target markets
✔✔What effort is vital in identifying consumers' cultural and social differences in order to
reach and serve audiences effectively? - ✔✔Research
, ✔✔What is it called when a company modifies its products to meet the needs, tastes, or
expectations of different groups? - ✔✔Adaptation
✔✔What group is the largest multicultural population in the United States and one of the
youngest and fastest growing? - ✔✔Hispanic people
✔✔Which consumer product category requires exclusive distribution? - ✔✔Specialty
✔✔Which represents an environmental concern related to packaging? - ✔✔Single-use
plastics cannot be recycled
✔✔Which brand metric measures how deeply a customer identifies emotionally with a
brand? - ✔✔Brand engagement
✔✔Why did Facebook Home likely fail? - ✔✔It did not understand consumer needs and
wants
✔✔Which statement about new-to-the-world products is true? - ✔✔They create entirely
new markets
✔✔During which stage do marketers gather as many product ideas as possible? -
✔✔Idea generation
✔✔What is the term for when service delivery cannot be separated from the customer?
- ✔✔Service inseparability
✔✔According to the service-profit chain, what happens when customers perceive value
is delivered? - ✔✔Employee satisfaction increases
✔✔Employee retention refers to? - ✔✔Keeping employees motivated to stay
✔✔Two bakeries agreeing to raise prices is an example of? - ✔✔Price fixing
✔✔In which pricing step is a PESTLE analysis conducted? - ✔✔Analyzing the external
environment
✔✔What influences demand elasticity for similar products? - ✔✔Availability of
substitutes
✔✔Before estimating demand, what step must be completed? - ✔✔Analyze the external
environment
✔✔First step in IMC planning when expanding markets? - ✔✔Identify the target market
