MKT 300 UPDATED EXAMS SCRIPT QUESTIONS AND
ANSWERS FIRM A+
✔✔Zelda best research method? - ✔✔Observe purchases in stores
✔✔Three Vs of big data? - ✔✔Volume, velocity, and variety
✔✔Professor uses mean scores to? - ✔✔Determine average understanding
✔✔Marketing intelligence identifies? - ✔✔opportunities and threats
✔✔Most important research step? - ✔✔Defining the problem
✔✔Global marketing barrier? - ✔✔Distribution challenges
✔✔First step in cultural competence? - ✔✔developing awareness
✔✔Reusable packaging and equality fall under? - ✔✔Ethical considerations
✔✔Standardized vs adapted marketing? - ✔✔Same strategy vs different strategies
✔✔Global marketing advantage? - ✔✔More product diversification
✔✔Miller + Coors alliance purpose? - ✔✔Access new markets
✔✔Taxes on imports are? - ✔✔Tariffs
✔✔According to Lapaas Digital... most important ethical principle? - ✔✔the privacy of
the end consumer
✔✔Why is a value proposition important? - ✔✔It promises customer benefit
✔✔Ethical marketing promotes? - ✔✔fairness, honesty, responsibility
✔✔Concept that began relationship marketing? - ✔✔marketing concept
✔✔SalesForce CRM purpose? - ✔✔collect and analyze customer data
✔✔SMART goal characteristic? - ✔✔specific
✔✔Mission statement second purpose? - ✔✔motivate employees
✔✔Who else reads marketing plan? - ✔✔investors and bankers
,✔✔Frito-Lay contest? - ✔✔crowdsourcing
✔✔KPI for inflation pricing? - ✔✔price history
✔✔Least involvement buying? - ✔✔habitual
✔✔Arianna stage? - ✔✔information search
✔✔Ali stage? - ✔✔need recognition
✔✔Consumer mind model? - ✔✔black box
✔✔Buying influenced by price and? - ✔✔where to buy
✔✔Stakeholders? - ✔✔influence or affected
✔✔Information utility? - ✔✔monetizing information
✔✔4Ps communication? - ✔✔promotion
✔✔Strategic 4Ps decisions? - ✔✔shape value delivery
✔✔Vision statement? - ✔✔future-oriented
✔✔Vision must speak to? - ✔✔stakeholders
✔✔Social class? - ✔✔socioeconomic group
✔✔Behavior? - ✔✔observable actions
✔✔Higher-level needs? - ✔✔self-expression, hobbies, success
✔✔Hardest to change? - ✔✔beliefs
✔✔Heather tool? - ✔✔social media
✔✔China trade issue? - ✔✔political
✔✔Giving back? - ✔✔CSR
✔✔Strategy levels? - ✔✔functional
, ✔✔Ethical benefit? - ✔✔brand enhancement
✔✔Portfolio importance? - ✔✔shows contribution
✔✔Gross margin importance? - ✔✔efficiency
✔✔Aiden stage? - ✔✔evaluation of alternatives
✔✔Interrupt purchase? - ✔✔attitudes of others
✔✔Culture subgroups? - ✔✔subcultures
✔✔Controllable factor? - ✔✔staffing
✔✔Societal marketing? - ✔✔well-being, long-term, environment
✔✔Match the Buying Class with Its Description. Straight Rebuy - ✔✔Simplest process,
high supplier knowledge
✔✔Match the Buying Class with Its Description. Modified Rebuy - ✔✔Slightly complex,
may become straight rebuy
✔✔Match the Buying Class with Its Description. New Task buy - ✔✔First-time purchase,
high uncertainty
✔✔Match the Buying Class with Its Description. Solution Buy - ✔✔Extremely complex,
high exit barriers for buyers
✔✔Match the entities with the primary utility they provide to end-consumers. Producers
- ✔✔Form Utility
✔✔Match the entities with the primary utility they provide to end-consumers. Service
providers - ✔✔Time Utility
✔✔Match the entities with the primary utility they provide to end-consumers. Resellers -
✔✔Place Utility
✔✔Match the entities with the primary utility they provide to end-consumers.
Educational Institutions - ✔✔Information Utility
✔✔Which characteristics describe a Straight Rebuy? (Select all that apply.) - ✔✔Fast
decision-making; Repeated buying; High knowledge of supplier
ANSWERS FIRM A+
✔✔Zelda best research method? - ✔✔Observe purchases in stores
✔✔Three Vs of big data? - ✔✔Volume, velocity, and variety
✔✔Professor uses mean scores to? - ✔✔Determine average understanding
✔✔Marketing intelligence identifies? - ✔✔opportunities and threats
✔✔Most important research step? - ✔✔Defining the problem
✔✔Global marketing barrier? - ✔✔Distribution challenges
✔✔First step in cultural competence? - ✔✔developing awareness
✔✔Reusable packaging and equality fall under? - ✔✔Ethical considerations
✔✔Standardized vs adapted marketing? - ✔✔Same strategy vs different strategies
✔✔Global marketing advantage? - ✔✔More product diversification
✔✔Miller + Coors alliance purpose? - ✔✔Access new markets
✔✔Taxes on imports are? - ✔✔Tariffs
✔✔According to Lapaas Digital... most important ethical principle? - ✔✔the privacy of
the end consumer
✔✔Why is a value proposition important? - ✔✔It promises customer benefit
✔✔Ethical marketing promotes? - ✔✔fairness, honesty, responsibility
✔✔Concept that began relationship marketing? - ✔✔marketing concept
✔✔SalesForce CRM purpose? - ✔✔collect and analyze customer data
✔✔SMART goal characteristic? - ✔✔specific
✔✔Mission statement second purpose? - ✔✔motivate employees
✔✔Who else reads marketing plan? - ✔✔investors and bankers
,✔✔Frito-Lay contest? - ✔✔crowdsourcing
✔✔KPI for inflation pricing? - ✔✔price history
✔✔Least involvement buying? - ✔✔habitual
✔✔Arianna stage? - ✔✔information search
✔✔Ali stage? - ✔✔need recognition
✔✔Consumer mind model? - ✔✔black box
✔✔Buying influenced by price and? - ✔✔where to buy
✔✔Stakeholders? - ✔✔influence or affected
✔✔Information utility? - ✔✔monetizing information
✔✔4Ps communication? - ✔✔promotion
✔✔Strategic 4Ps decisions? - ✔✔shape value delivery
✔✔Vision statement? - ✔✔future-oriented
✔✔Vision must speak to? - ✔✔stakeholders
✔✔Social class? - ✔✔socioeconomic group
✔✔Behavior? - ✔✔observable actions
✔✔Higher-level needs? - ✔✔self-expression, hobbies, success
✔✔Hardest to change? - ✔✔beliefs
✔✔Heather tool? - ✔✔social media
✔✔China trade issue? - ✔✔political
✔✔Giving back? - ✔✔CSR
✔✔Strategy levels? - ✔✔functional
, ✔✔Ethical benefit? - ✔✔brand enhancement
✔✔Portfolio importance? - ✔✔shows contribution
✔✔Gross margin importance? - ✔✔efficiency
✔✔Aiden stage? - ✔✔evaluation of alternatives
✔✔Interrupt purchase? - ✔✔attitudes of others
✔✔Culture subgroups? - ✔✔subcultures
✔✔Controllable factor? - ✔✔staffing
✔✔Societal marketing? - ✔✔well-being, long-term, environment
✔✔Match the Buying Class with Its Description. Straight Rebuy - ✔✔Simplest process,
high supplier knowledge
✔✔Match the Buying Class with Its Description. Modified Rebuy - ✔✔Slightly complex,
may become straight rebuy
✔✔Match the Buying Class with Its Description. New Task buy - ✔✔First-time purchase,
high uncertainty
✔✔Match the Buying Class with Its Description. Solution Buy - ✔✔Extremely complex,
high exit barriers for buyers
✔✔Match the entities with the primary utility they provide to end-consumers. Producers
- ✔✔Form Utility
✔✔Match the entities with the primary utility they provide to end-consumers. Service
providers - ✔✔Time Utility
✔✔Match the entities with the primary utility they provide to end-consumers. Resellers -
✔✔Place Utility
✔✔Match the entities with the primary utility they provide to end-consumers.
Educational Institutions - ✔✔Information Utility
✔✔Which characteristics describe a Straight Rebuy? (Select all that apply.) - ✔✔Fast
decision-making; Repeated buying; High knowledge of supplier
