MKT 300 FINAL REVIEW EXAM QUESTIONS AND
ANSWERS FIRM A+
✔✔Aiden is confused. Mother's Day is a week away, and he wants to buy his mom a
gift. He has considered a flower bouquet, a movie ticket, a gift card to the local coffee
shop, and a fancy card with a handwritten note. Which stage of the buyer decision
process is Aiden in? - ✔✔Evaluation of alternatives
✔✔The marketer's job isn't over once a product is purchased. After making the
purchase, consumers will be satisfied or dissatisfied with the product and enter into the
_______ stage of the buyer decision process. - ✔✔post-purchase evaluation
✔✔_______ generally describes a consumer's relatively consistent evaluations,
feelings, and tendencies toward a product or service. - ✔✔Attitude
✔✔Ali had just moved to Minnesota from the Middle East where he was enrolled as a
first-year college student. One day when Ali was walking back to the dorm, he realized
his light jacket and scarf were no longer sufficient to keep him warm. When he looked
around, he noticed other students were wearing down jackets with hoods. Ali had just
entered the first stage in the consumer purchasing decision process, known as
_______. - ✔✔need recognition
✔✔Murphy just bought a new pair of hiking boots but spent $20 more than he budgeted.
Now Murphy wonders whether to return the boots and look for a cheaper alternative.
Which stage of the buying decision process is Murphy in? - ✔✔Post-purchase
evaluation
✔✔Marketers are more likely to influence consumer needs and wants when consumers
are motivated. Abraham Maslow developed a hierarchy of needs that range from basic
physiological needs to the highest-level growth needs. When Allstate Insurance runs TV
commercials featuring the Mayhem guy, which of the following levels of needs is
Allstate focused on? - ✔✔Safety
✔✔Most consumers tend to buy their preferred brands, but of the factors indicated
below, _______ can interrupt the purchase intention and ultimate purchase decision. -
✔✔attitudes of others
✔✔What determines if a consumer is very satisfied, somewhat satisfied, or dissatisfied
with their purchase? - ✔✔The product's performance meets their expectations
✔✔When your academic advisor(s) at UNK recommend(s) courses based on your
academic program(s) they are practicing - ✔✔: Personalization
,✔✔Why do marketers need to deeply understand the influences on consumer
behavior? - ✔✔To be able to facilitate consumers' decision-making processes
✔✔Which description best captures the role of stakeholders in marketing decision-
making? - ✔✔Parties that can influence or are affected by organizational outcomes
✔✔In the 4Ps framework, which element is responsible for communicating the value of
the other three elements to stakeholders? - ✔✔Promotion
✔✔Which of the following are key purposes of a written marketing plan? - ✔✔Creating
action plans aligned with strategy; Focusing on tactical aspects; Establishing a method
for monitoring goals and objectives; Getting all marketing personnel on the same page
✔✔A good vision statement must speak to ______ - ✔✔all stakeholders
✔✔Which characteristic best distinguishes a strategic decision from a tactical decision
in marketing? - ✔✔It involves long-term commitments and is quite error intolerant
✔✔A strong vision statement is best described as one that - ✔✔: Is aspirational and
future-oriented
✔✔Which factor most directly explains why changes in life circumstances often lead to
changes in consumption patterns? - ✔✔Shifting needs and priorities
✔✔In the context of consumer behavior, attitudes are best described as - ✔✔: Overall
evaluative judgments formed from beliefs and feelings
✔✔The statement "People don't just buy products; they buy proof of who they believe
they are" most directly reflects which personal factor? - ✔✔Self-identity
✔✔Consumers don't respond to reality, they respond primarily to - ✔✔: Their perception
of reality
✔✔Based on Maslow's Hierarchy of Needs as presented, which of the following are
associated with higher-level needs? (Select all that apply.) - ✔✔Purchasing products
that signal success; Expressing personal passion through hobbies; Spending on
creative or self-expressive activities
✔✔Why is mood classified as a situational rather than a psychological factor? -
✔✔Mood is a temporary state that varies by context
✔✔Most B2B purchase decisions are impacted by internal factors... the most common
internal factor is _______. - ✔✔technology
, ✔✔A few years ago, the US Department of Justice investigated price-fixing among tuna
companies... List three reasons companies would collude. - ✔✔To fix/control prices; to
reduce competition; to protect or guarantee profits
✔✔There are several major differences between B2C and B2B markets... Why are
consumer cycles shorter? - ✔✔B2B decisions are more complex and involve more
capital investment
✔✔When a university purchases textbooks from Acme Publishing Company, this
purchase behavior is known as _______. - ✔✔B2B
✔✔A worldwide advertising agency received an RFP... Which stage is this? -
✔✔Proposal solicitation
✔✔The United States invested in semiconductor manufacturing... Why is this derived
demand? - ✔✔Demand for chips comes from demand for final products that use them
✔✔Members of the buying center for a newly merged health system... Which stage
have they entered? - ✔✔Need description
✔✔Of the five major categories that impact B2B purchasing decisions, _______ factors
affected businesses during COVID-19. - ✔✔conditional
✔✔VALS segmentation Jaguar target group? - ✔✔Achievers
✔✔Procter & Gamble uses _______ marketing. - ✔✔differentiated
✔✔Meta eliminating race-based targeting is an example of _______. - ✔✔racial
profiling
✔✔Left-handed product segmentation difficulty (ADAMS) - ✔✔Accessible
✔✔Which is NOT a target marketing strategy? - ✔✔Diffused marketing
✔✔Segmentation benefits consumers because they _______. - ✔✔won't be flooded
with messages that aren't relevant
✔✔Market segmentation is the process of _______. - ✔✔dividing a market into smaller,
more defined categories
✔✔Advantage of segmentation to businesses? - ✔✔Greater focus on key customers
ANSWERS FIRM A+
✔✔Aiden is confused. Mother's Day is a week away, and he wants to buy his mom a
gift. He has considered a flower bouquet, a movie ticket, a gift card to the local coffee
shop, and a fancy card with a handwritten note. Which stage of the buyer decision
process is Aiden in? - ✔✔Evaluation of alternatives
✔✔The marketer's job isn't over once a product is purchased. After making the
purchase, consumers will be satisfied or dissatisfied with the product and enter into the
_______ stage of the buyer decision process. - ✔✔post-purchase evaluation
✔✔_______ generally describes a consumer's relatively consistent evaluations,
feelings, and tendencies toward a product or service. - ✔✔Attitude
✔✔Ali had just moved to Minnesota from the Middle East where he was enrolled as a
first-year college student. One day when Ali was walking back to the dorm, he realized
his light jacket and scarf were no longer sufficient to keep him warm. When he looked
around, he noticed other students were wearing down jackets with hoods. Ali had just
entered the first stage in the consumer purchasing decision process, known as
_______. - ✔✔need recognition
✔✔Murphy just bought a new pair of hiking boots but spent $20 more than he budgeted.
Now Murphy wonders whether to return the boots and look for a cheaper alternative.
Which stage of the buying decision process is Murphy in? - ✔✔Post-purchase
evaluation
✔✔Marketers are more likely to influence consumer needs and wants when consumers
are motivated. Abraham Maslow developed a hierarchy of needs that range from basic
physiological needs to the highest-level growth needs. When Allstate Insurance runs TV
commercials featuring the Mayhem guy, which of the following levels of needs is
Allstate focused on? - ✔✔Safety
✔✔Most consumers tend to buy their preferred brands, but of the factors indicated
below, _______ can interrupt the purchase intention and ultimate purchase decision. -
✔✔attitudes of others
✔✔What determines if a consumer is very satisfied, somewhat satisfied, or dissatisfied
with their purchase? - ✔✔The product's performance meets their expectations
✔✔When your academic advisor(s) at UNK recommend(s) courses based on your
academic program(s) they are practicing - ✔✔: Personalization
,✔✔Why do marketers need to deeply understand the influences on consumer
behavior? - ✔✔To be able to facilitate consumers' decision-making processes
✔✔Which description best captures the role of stakeholders in marketing decision-
making? - ✔✔Parties that can influence or are affected by organizational outcomes
✔✔In the 4Ps framework, which element is responsible for communicating the value of
the other three elements to stakeholders? - ✔✔Promotion
✔✔Which of the following are key purposes of a written marketing plan? - ✔✔Creating
action plans aligned with strategy; Focusing on tactical aspects; Establishing a method
for monitoring goals and objectives; Getting all marketing personnel on the same page
✔✔A good vision statement must speak to ______ - ✔✔all stakeholders
✔✔Which characteristic best distinguishes a strategic decision from a tactical decision
in marketing? - ✔✔It involves long-term commitments and is quite error intolerant
✔✔A strong vision statement is best described as one that - ✔✔: Is aspirational and
future-oriented
✔✔Which factor most directly explains why changes in life circumstances often lead to
changes in consumption patterns? - ✔✔Shifting needs and priorities
✔✔In the context of consumer behavior, attitudes are best described as - ✔✔: Overall
evaluative judgments formed from beliefs and feelings
✔✔The statement "People don't just buy products; they buy proof of who they believe
they are" most directly reflects which personal factor? - ✔✔Self-identity
✔✔Consumers don't respond to reality, they respond primarily to - ✔✔: Their perception
of reality
✔✔Based on Maslow's Hierarchy of Needs as presented, which of the following are
associated with higher-level needs? (Select all that apply.) - ✔✔Purchasing products
that signal success; Expressing personal passion through hobbies; Spending on
creative or self-expressive activities
✔✔Why is mood classified as a situational rather than a psychological factor? -
✔✔Mood is a temporary state that varies by context
✔✔Most B2B purchase decisions are impacted by internal factors... the most common
internal factor is _______. - ✔✔technology
, ✔✔A few years ago, the US Department of Justice investigated price-fixing among tuna
companies... List three reasons companies would collude. - ✔✔To fix/control prices; to
reduce competition; to protect or guarantee profits
✔✔There are several major differences between B2C and B2B markets... Why are
consumer cycles shorter? - ✔✔B2B decisions are more complex and involve more
capital investment
✔✔When a university purchases textbooks from Acme Publishing Company, this
purchase behavior is known as _______. - ✔✔B2B
✔✔A worldwide advertising agency received an RFP... Which stage is this? -
✔✔Proposal solicitation
✔✔The United States invested in semiconductor manufacturing... Why is this derived
demand? - ✔✔Demand for chips comes from demand for final products that use them
✔✔Members of the buying center for a newly merged health system... Which stage
have they entered? - ✔✔Need description
✔✔Of the five major categories that impact B2B purchasing decisions, _______ factors
affected businesses during COVID-19. - ✔✔conditional
✔✔VALS segmentation Jaguar target group? - ✔✔Achievers
✔✔Procter & Gamble uses _______ marketing. - ✔✔differentiated
✔✔Meta eliminating race-based targeting is an example of _______. - ✔✔racial
profiling
✔✔Left-handed product segmentation difficulty (ADAMS) - ✔✔Accessible
✔✔Which is NOT a target marketing strategy? - ✔✔Diffused marketing
✔✔Segmentation benefits consumers because they _______. - ✔✔won't be flooded
with messages that aren't relevant
✔✔Market segmentation is the process of _______. - ✔✔dividing a market into smaller,
more defined categories
✔✔Advantage of segmentation to businesses? - ✔✔Greater focus on key customers
