MNG3701 Second Semester Assignment 1&2

1. INTRODUCTION Business organisations operate in an ever and rapidly changing environment due to dynamic external factors. It is therefore important for any organisation to constantly evaluate it internal and external environment to maintain and sustain its competitive advantage by analysing micro-environment, it particular industry and macro-economics. For the purpose of the study case project the essay will concentrate on the internal environment analysis, the strengths and weakness of Uber Technologies Inc. The essay will discuss Uber within the transport services industry in South Africa and the techniques or methods used to conduct internal environment analysis. Therefore the essay will discuss the resources, capabilities and core competencies as internal environment analysis. Uber is an online transportation network company which was founded in 2009 base in San Francisco, America and it has operations in 66 countries and 449 cities across the globe. It main business is online network transport management, by connecting passengers with it partner drivers for shuttle services through a mobile application