BA 370 - Chapter 12 Exam | Questions with 100%
Correct Answers | Verified | Latest Update
2026/2027
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Practice questions for this set
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Early majority
Choose an answer
_____ is the process by which ideas are transformed into new products and services that
1
will help firms grow.
_____ of innovation is the process by which the use of an innovation, whether a product
2 or a service, spreads throughout a market group over time and over various categories
of adopters.
Adding new products is MOST likely to prompt consumers to purchase in which of the
3
following industries?
The _____ _____ of users representing approximately 34 percent of the population on the
4 diffusion of innovation curve is crucial because few new products and services can be
, profitable until this large group buys them.
Don't know?
Terms in this set (146)
_____ is the process by which ideas are Innovation
transformed into new products and
services that will help firms grow.
What objectives do firms have in To keep customers from getting bored with
adding new products, services, and existing products
processes to their offerings? To satisfy the changing needs of consumers
What will happen to a firm if it It will eventually decline.
continues to produce the same
products in a saturated market?
One advantage of product Diversification
innovation is that a firm can expand
into different product categories.
The point of the risk ______ strategy is
that if some products in one
category are competing poorly,
others in another category could be
doing very well.
Adding new products is MOST likely Video games
to prompt consumers to purchase in
which of the following industries?
, Without innovation, what options Continue to market current products to current
would be available to firms? customers
Take current products to new markets
Firms need to continue to innovate Are constantly changing
because customer needs _____.
New product and service innovation Saturated
is important because the longer a
product or service exists in a given
marketplace, the more likely that the
market will become _____.
Which of the following is a way by By creating a broader portfolio of products
which risk can be diversified? through innovation
A company that develops a new improve business relationships.
merchandise tracking technology
that automatically notifies suppliers
when a new shipment is needed is
using its new product to:
Some markets demand a higher Video games
frequency of new product releases Books
than others. In which of the following Movies
markets do sales come from new
products?
True or False: New products must be False
targeted toward end consumers.
Correct Answers | Verified | Latest Update
2026/2027
Save
Practice questions for this set
Learn 1 /7 Study using Learn
Early majority
Choose an answer
_____ is the process by which ideas are transformed into new products and services that
1
will help firms grow.
_____ of innovation is the process by which the use of an innovation, whether a product
2 or a service, spreads throughout a market group over time and over various categories
of adopters.
Adding new products is MOST likely to prompt consumers to purchase in which of the
3
following industries?
The _____ _____ of users representing approximately 34 percent of the population on the
4 diffusion of innovation curve is crucial because few new products and services can be
, profitable until this large group buys them.
Don't know?
Terms in this set (146)
_____ is the process by which ideas are Innovation
transformed into new products and
services that will help firms grow.
What objectives do firms have in To keep customers from getting bored with
adding new products, services, and existing products
processes to their offerings? To satisfy the changing needs of consumers
What will happen to a firm if it It will eventually decline.
continues to produce the same
products in a saturated market?
One advantage of product Diversification
innovation is that a firm can expand
into different product categories.
The point of the risk ______ strategy is
that if some products in one
category are competing poorly,
others in another category could be
doing very well.
Adding new products is MOST likely Video games
to prompt consumers to purchase in
which of the following industries?
, Without innovation, what options Continue to market current products to current
would be available to firms? customers
Take current products to new markets
Firms need to continue to innovate Are constantly changing
because customer needs _____.
New product and service innovation Saturated
is important because the longer a
product or service exists in a given
marketplace, the more likely that the
market will become _____.
Which of the following is a way by By creating a broader portfolio of products
which risk can be diversified? through innovation
A company that develops a new improve business relationships.
merchandise tracking technology
that automatically notifies suppliers
when a new shipment is needed is
using its new product to:
Some markets demand a higher Video games
frequency of new product releases Books
than others. In which of the following Movies
markets do sales come from new
products?
True or False: New products must be False
targeted toward end consumers.
