EntCom week 1
Theories, studies and
effects
Linear model of
communication (Lasswell,
1948)
Differential susceptibility to
media effects model - DSMM
(Valkenburg & Peter, 2013)
Enjoyment model (Vorderer,
Klimmt, Ritterfeld, 2004)
Media entertainment
model
1
, MDA framework (Hunicke, LeBlanc, Zubek, 2001)
The mood management theory
Mood management theory describes that the use of entertainment serves the regulation of
positive mood states. Based on the hedonistic premise (= individuals are motivated to ex-
perience pleasure and avoid pain), individuals tend to select entertainment in order to
maximize or maintain a good mood, and/or diminish or alleviate a bad mood.
The reminiscence bump effect
We recall early-life memories most readily. We like songs, movies an television programs
the most that were popular when we were between 16 and 24.
The moderate-discrepancy hypothesis
Anything that is slightly different from what we are very familiar with tends to get our atten-
tion more than when we encounter something that is greatly diverse or extremely similar to
what we are very familiar with.
Social cognitive theory
Children’s behavior is learned by watching what others do and will not do in the environ-
ment in which one grows up. By imitating the observed behavior (e.g., family, friends) the
observer solidifies that behavior and is rewarded with positive reinforcement.
The Bandwagon effect
The Bandwagon effect is a phenomenon whereby the probability of individual adoption in-
creases with respect to the proportion of those who have already done so.
Social conformity
The power of social conformity and normative social influence is the willingness to conform
to public opinion to attain social acceptance and/or avoid social exclusion.
Willing suspension of disbelief
Justifies the use (and enjoyment) of fantastic or non-realistic elements in fiction. Suspen-
sion of disbelief is essential for engagement with any kind of fictional narrative. Cognitive
response: verisimilitude
2
Theories, studies and
effects
Linear model of
communication (Lasswell,
1948)
Differential susceptibility to
media effects model - DSMM
(Valkenburg & Peter, 2013)
Enjoyment model (Vorderer,
Klimmt, Ritterfeld, 2004)
Media entertainment
model
1
, MDA framework (Hunicke, LeBlanc, Zubek, 2001)
The mood management theory
Mood management theory describes that the use of entertainment serves the regulation of
positive mood states. Based on the hedonistic premise (= individuals are motivated to ex-
perience pleasure and avoid pain), individuals tend to select entertainment in order to
maximize or maintain a good mood, and/or diminish or alleviate a bad mood.
The reminiscence bump effect
We recall early-life memories most readily. We like songs, movies an television programs
the most that were popular when we were between 16 and 24.
The moderate-discrepancy hypothesis
Anything that is slightly different from what we are very familiar with tends to get our atten-
tion more than when we encounter something that is greatly diverse or extremely similar to
what we are very familiar with.
Social cognitive theory
Children’s behavior is learned by watching what others do and will not do in the environ-
ment in which one grows up. By imitating the observed behavior (e.g., family, friends) the
observer solidifies that behavior and is rewarded with positive reinforcement.
The Bandwagon effect
The Bandwagon effect is a phenomenon whereby the probability of individual adoption in-
creases with respect to the proportion of those who have already done so.
Social conformity
The power of social conformity and normative social influence is the willingness to conform
to public opinion to attain social acceptance and/or avoid social exclusion.
Willing suspension of disbelief
Justifies the use (and enjoyment) of fantastic or non-realistic elements in fiction. Suspen-
sion of disbelief is essential for engagement with any kind of fictional narrative. Cognitive
response: verisimilitude
2
