MKT 261 - Chapter 6 (Exam 2) | Questions with
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2026/2027
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Terms in this set (25)
Raman recently purchased a vacuum Utilitarian
cleaner for his apartment. Raman
based his purchase decision
exclusively on the fact that his old
vacuum cleaner was broken, and he
needed a new one to clean the
carpet. When Raman purchased the
new vacuum cleaner, he gave no
consideration to the manufacturer,
the brand, or any promotional efforts
(for example, advertisements) made
by the manufacturer. Raman's
purchase was based on which type
of value of the product?
- Sardonic
- Riparian
- Utilitarian
- Hedonic
,Mikhail is very proud of the Utilitarian
organized and rational approach he
uses in carrying out his job
responsibilities, and he seeks to do
the same in his personal life. Mikhail
recently ordered an ink cartridge
from Amazon for a printer in his
home office and received free
shipping as an Amazon Prime
member. Mikhail's purchase was
facilitated by the fact that Amazon
offers its customers the opportunity
to reorder items based on purchase
history, and Mikhail had previously
ordered the same type of ink
cartridge from Amazon. How would
you classify the value Mikhail
received from the purchase of an ink
cartridge from Amazon
- Basic
- Functional
- Utilitarian
- Hedonic
, Katya likes to eat healthy foods. She Perceived
recently did some online shopping
to purchase a high-speed blender to
make smoothies, soups, sorbet, and
other whole food-based recipes.
Katya compared several brands, such
as the Ninja Professional ($120),
Vitamix ($300), and Kitchen Aid
Classic ($65). Katya decided to
purchase the Ninja Professional and
was pleasantly surprised at how well
it blended spinach, apples,
cucumbers, soy milk, and ice when
making her morning green smoothie.
Katya made her choice because of
which type of value of the Ninja?
- Inherent
- Utilitarian
- Hedonic
- Perceived
100% Correct Answers | Verified | Latest Update
2026/2027
Save
Terms in this set (25)
Raman recently purchased a vacuum Utilitarian
cleaner for his apartment. Raman
based his purchase decision
exclusively on the fact that his old
vacuum cleaner was broken, and he
needed a new one to clean the
carpet. When Raman purchased the
new vacuum cleaner, he gave no
consideration to the manufacturer,
the brand, or any promotional efforts
(for example, advertisements) made
by the manufacturer. Raman's
purchase was based on which type
of value of the product?
- Sardonic
- Riparian
- Utilitarian
- Hedonic
,Mikhail is very proud of the Utilitarian
organized and rational approach he
uses in carrying out his job
responsibilities, and he seeks to do
the same in his personal life. Mikhail
recently ordered an ink cartridge
from Amazon for a printer in his
home office and received free
shipping as an Amazon Prime
member. Mikhail's purchase was
facilitated by the fact that Amazon
offers its customers the opportunity
to reorder items based on purchase
history, and Mikhail had previously
ordered the same type of ink
cartridge from Amazon. How would
you classify the value Mikhail
received from the purchase of an ink
cartridge from Amazon
- Basic
- Functional
- Utilitarian
- Hedonic
, Katya likes to eat healthy foods. She Perceived
recently did some online shopping
to purchase a high-speed blender to
make smoothies, soups, sorbet, and
other whole food-based recipes.
Katya compared several brands, such
as the Ninja Professional ($120),
Vitamix ($300), and Kitchen Aid
Classic ($65). Katya decided to
purchase the Ninja Professional and
was pleasantly surprised at how well
it blended spinach, apples,
cucumbers, soy milk, and ice when
making her morning green smoothie.
Katya made her choice because of
which type of value of the Ninja?
- Inherent
- Utilitarian
- Hedonic
- Perceived
