MKT 261 - Chapter 2 Exam | Questions with 100%
Correct Answers | Verified | Latest Update
2026/2027
Save
Terms in this set (25)
As the sole proprietor of a coffee A strategic error can threaten a firm's survival.
shop, Anna appreciates the
importance of strategic planning in
successfully operating the business.
Which of the following statements is
true regarding strategic planning?
- Strategic decisions require short-
term commitments of resources.
- A strategic error can threaten a
firm's survival.
- The goal of strategic planning is
short-run profitability and growth.
- Strategic planning is the non-
managerial process of creating and
maintaining a fit between the
organization's objectives and
resources and static market
opportunities.
,Marco is the owner of Salon Strategic
Concepts, which offers nail, hair, and
massage services. Marco wants to
increase revenues and decides to
offer new services to men, focusing
on shaving, beard and mustache
care, and barber services. Marco
believes these new services will
enable the salon to grow and
maintain profitability over time. In
launching grooming services for
men, Marco has made which type of
decision?
- Innovative
- Strategic
- Developmental
- Tactical
Darden Restaurants is well known for Strategic business units
its famous restaurant brands,
including Olive Garden, Seasons 52,
Bahama Breeze, and LongHorn
Steakhouse. Each of these restaurant
operations maintains a distinct
mission and target market, and they
are run as independent businesses.
As such, they are considered what?
- Strategic business units
- Franchise operations
- Wholly-owned subsidiaries
- Captive businesses
, R. J. Hewing is the president and All SBUs within a company have plans independent
chief executive officer of Northfork of the other SBUs in the total organization.
Energy, a large energy services firm
in Dallas, Texas. Through Hewing's
leadership and direction, Northfork
Energy is a successfully diversified
company with several strategic
business units (SBUs), including oil
and gas drilling and production,
pipeline and refining, mining,
renewable energies, and specialty
chemicals. Which of the following is
true regarding SBUs?
- All SBUs within a company share a
common return on investment,
growth potential, and associated
risks.
- All SBUs within a company share
the same competitors.
- All SBUs within a company share
the same mission and target market.
- All SBUs within a company have
plans independent of the other SBUs
in the total organization.
Correct Answers | Verified | Latest Update
2026/2027
Save
Terms in this set (25)
As the sole proprietor of a coffee A strategic error can threaten a firm's survival.
shop, Anna appreciates the
importance of strategic planning in
successfully operating the business.
Which of the following statements is
true regarding strategic planning?
- Strategic decisions require short-
term commitments of resources.
- A strategic error can threaten a
firm's survival.
- The goal of strategic planning is
short-run profitability and growth.
- Strategic planning is the non-
managerial process of creating and
maintaining a fit between the
organization's objectives and
resources and static market
opportunities.
,Marco is the owner of Salon Strategic
Concepts, which offers nail, hair, and
massage services. Marco wants to
increase revenues and decides to
offer new services to men, focusing
on shaving, beard and mustache
care, and barber services. Marco
believes these new services will
enable the salon to grow and
maintain profitability over time. In
launching grooming services for
men, Marco has made which type of
decision?
- Innovative
- Strategic
- Developmental
- Tactical
Darden Restaurants is well known for Strategic business units
its famous restaurant brands,
including Olive Garden, Seasons 52,
Bahama Breeze, and LongHorn
Steakhouse. Each of these restaurant
operations maintains a distinct
mission and target market, and they
are run as independent businesses.
As such, they are considered what?
- Strategic business units
- Franchise operations
- Wholly-owned subsidiaries
- Captive businesses
, R. J. Hewing is the president and All SBUs within a company have plans independent
chief executive officer of Northfork of the other SBUs in the total organization.
Energy, a large energy services firm
in Dallas, Texas. Through Hewing's
leadership and direction, Northfork
Energy is a successfully diversified
company with several strategic
business units (SBUs), including oil
and gas drilling and production,
pipeline and refining, mining,
renewable energies, and specialty
chemicals. Which of the following is
true regarding SBUs?
- All SBUs within a company share a
common return on investment,
growth potential, and associated
risks.
- All SBUs within a company share
the same competitors.
- All SBUs within a company share
the same mission and target market.
- All SBUs within a company have
plans independent of the other SBUs
in the total organization.
