Digital Marketing Institute Exam Prep EXAM, MOST TESTED
QUESTIONS AND VERIFIED SOLUTIONS/GET IT 100% ACCURATE!!
2026!!
what is digital marketing - (answer)the use of new media or digital technology to achieve marketing and
business goals
characteristics most closely associated with inbound marketing - (answer)- pull strategy
- attracts leads by providing helpful content
- closely aligned with digital marketing
characteristics most closely associated with outbound marketing - (answer)- push strategy
- uses volume and repetition to spread word of existence
- associated with traditional and digital marketing
examples of owned media - (answer)- blog
- social media account
- website
examples of paid media - (answer)- display ads
- social media ads
- retargeting
examples of earned media - (answer)- mentions
- word of mouth promotion
- reviews
what is outbound marketing? - (answer)a brand advertiser pushing out a message to a specified target
audience with the objective to drive awareness of a product or service
,Digital Marketing Institute Exam Prep EXAM, MOST TESTED
QUESTIONS AND VERIFIED SOLUTIONS/GET IT 100% ACCURATE!!
2026!!
features of SEO - (answer)- traffic is free
- results take time
features of ppc - (answer)- traffic is paid
- results can be in minutes
match components of seo with correct activity:
1. technical
2. off-page
3. on-page
non-content related onsite activities
content and keyword targeting
gaining external links - (answer)1. technical - non-content related onsite activities
2. off-page - gaining external links
3. on-page - content and keyword targeting
indexing is the process of adding web pages to a search engine's database. what are common reasons
for pages not being placed into the index? - (answer)low value content and duplicate content
match each step that a search engine follows to an activity that happens during it
1. ranking
2. crawling
3. indexing
, Digital Marketing Institute Exam Prep EXAM, MOST TESTED
QUESTIONS AND VERIFIED SOLUTIONS/GET IT 100% ACCURATE!!
2026!!
registering a page in a search engine's database
sorting the position of search results based on search parameters
discovering a website's themes and topics - (answer)1. ranking - sorting the position of search results
based on search parameters
2. crawling - discovering a website's themes and topics
3. indexing - registering a page in a search engine's database
match the examples to the correct keyword type:
transactional -
navigational -
informational -
how is coca cola made
buy coca cola merch online
cocacola.com - (answer)transactional - buy coca cola merch online
navigational - cocacola.com
informational - how is coca cola made
why is it important to set seo objectives? - (answer)- they encourage buy in from stake holders
- they help to formulate seo strategy
- they ensure objectives are met
types of objectives for transactional businesses and non-transactional - (answer)transactional:
ecommerce & lead generation
non-transactional: brand awareness & traffic
QUESTIONS AND VERIFIED SOLUTIONS/GET IT 100% ACCURATE!!
2026!!
what is digital marketing - (answer)the use of new media or digital technology to achieve marketing and
business goals
characteristics most closely associated with inbound marketing - (answer)- pull strategy
- attracts leads by providing helpful content
- closely aligned with digital marketing
characteristics most closely associated with outbound marketing - (answer)- push strategy
- uses volume and repetition to spread word of existence
- associated with traditional and digital marketing
examples of owned media - (answer)- blog
- social media account
- website
examples of paid media - (answer)- display ads
- social media ads
- retargeting
examples of earned media - (answer)- mentions
- word of mouth promotion
- reviews
what is outbound marketing? - (answer)a brand advertiser pushing out a message to a specified target
audience with the objective to drive awareness of a product or service
,Digital Marketing Institute Exam Prep EXAM, MOST TESTED
QUESTIONS AND VERIFIED SOLUTIONS/GET IT 100% ACCURATE!!
2026!!
features of SEO - (answer)- traffic is free
- results take time
features of ppc - (answer)- traffic is paid
- results can be in minutes
match components of seo with correct activity:
1. technical
2. off-page
3. on-page
non-content related onsite activities
content and keyword targeting
gaining external links - (answer)1. technical - non-content related onsite activities
2. off-page - gaining external links
3. on-page - content and keyword targeting
indexing is the process of adding web pages to a search engine's database. what are common reasons
for pages not being placed into the index? - (answer)low value content and duplicate content
match each step that a search engine follows to an activity that happens during it
1. ranking
2. crawling
3. indexing
, Digital Marketing Institute Exam Prep EXAM, MOST TESTED
QUESTIONS AND VERIFIED SOLUTIONS/GET IT 100% ACCURATE!!
2026!!
registering a page in a search engine's database
sorting the position of search results based on search parameters
discovering a website's themes and topics - (answer)1. ranking - sorting the position of search results
based on search parameters
2. crawling - discovering a website's themes and topics
3. indexing - registering a page in a search engine's database
match the examples to the correct keyword type:
transactional -
navigational -
informational -
how is coca cola made
buy coca cola merch online
cocacola.com - (answer)transactional - buy coca cola merch online
navigational - cocacola.com
informational - how is coca cola made
why is it important to set seo objectives? - (answer)- they encourage buy in from stake holders
- they help to formulate seo strategy
- they ensure objectives are met
types of objectives for transactional businesses and non-transactional - (answer)transactional:
ecommerce & lead generation
non-transactional: brand awareness & traffic
