WGU D174 OBJECTIVE ASSESSMENT AND PRACTICE
EXAM NEWEST 2026 TEST BANK| D174 MARKETING
MANAGEMENT OA EXAM PREP WITH 300 REAL
EXAM QUESTIONS AND CORRECT VERIFIED
ANSWERS/ ALREADY GRADED A+ (MOST RECENT!!)
A marketing manager for a company is determining the method of data
collection for a marketing research project.
In which stage of the market research process is the marketing manager?
- ANSWER - Establish the research design
A market research company segments individuals from the general
population into sample groups that were created using sets of assumed
characteristics. Which ethical issue should the company's market
research team address in this situation? - ANSWER - Stereotyping
What is the first stage in the market research process? - ANSWER -
Define the problem to be researched
A public relations manager uses information provided by customers
during an in-depth interview with a representative of the business.
Which type of research data is being demonstrated here? - ANSWER -
Primary
A nonprofit executive who is compiling a report on people living below
the poverty level in a particular state uses census data posted on a
governmental website. Which type of research data is being
demonstrated here? - ANSWER - Secondary
pg. 1
,A company conducts monthly surveys to assess customer product
satisfaction and combines the survey results with sales data from the
customer relationship management (CRM) system to adjust its
marketing strategy. Which element of the CRM process cycle is the
company using? - ANSWER - Analysis and refinement
An online retail company recently suffered from a data security breach.
The company hired new marketing managers to protect customer
information and to communicate security strategies to its customers.
What are the new marketing managers trying to acquire? - ANSWER -
Customer trust
A mobile phone retailer analyzes data from a survey administered to a
large sample of customers. The data identify which features and benefits
are most attractive to customers when they consider upgrading to a new
mobile phone plan. How is customer relationship management (CRM)
being used by this company? - ANSWER - To increase customer
lifetime value
A shoe company is collecting data in its customer relationship
management (CRM) system on how its customers make decisions to
purchase shoes. The company wants to use this data to tailor its
upcoming marketing campaigns to specific customer needs identified in
the research. Which customer-centric approach results from the
company's use of the CRM system data? - ANSWER - Refine product
communications
Which big data source provides marketers with customer ratings and
online reviews that result in actionable information for decision-making?
- ANSWER - Social media platforms
pg. 2
,A marketer is using census and demographic data to identify market
trends, segments, and target markets.
Which big data source provides marketers with this type of information?
- ANSWER - Government agencies
A dog food company is tailoring its marketing strategy to family
households to attract consumers to its new dog food product.
Which market segmentation approach is this company using? -
ANSWER - Demographic
What is the last step in the consumer decision-making process? -
ANSWER - Post-purchase evaluation
A teenager uses the new skis he recently bought, and he is disappointed
to find they are much heavier to carry than he expected. Which step in
the consumer decision-making process is this an example of? -
ANSWER - Post-purchase evaluation
A project team leader and a coworker are working on a portion of a
marketing project. The team leader suggests using a cloud-based mobile
application to organize their efforts, but the coworker has a 10-year-old
cell phone that cannot run any applications. The coworker purchases a
refurbished phone that will run the needed application. Which product
adoption process group is this coworker in? - ANSWER - Laggards
A consumer is known for finding great deals and will only make a
purchase if there is a sale. The consumer is also attracted to products that
have a strong, long-standing reputation for quality. Which product
adoption process group is this consumer in? - ANSWER - Late majority
pg. 3
, Which classification of business products includes tangible products that
will need further processing before being offered for sale to the
consumer? - ANSWER - Raw materials
Which type of business products are operating materials such as office
paper classified as? - ANSWER - Business supplies
Which classification of consumer products is a custom-made men's suit
an example of? - ANSWER - Specialty products
A national fast-food chain would like to improve its operating strategy. It
chooses to meet this goal by redesigning its work spaces and giving
employees rewards for excellent service. Which aspect of the service-
profit chain does this represent? - ANSWER - Internal service quality
A bicycle rental business with multiple locations has published an
employee handbook to help ensure that service processes are the same at
each location. Which aspect of the service-profit chain does the
handbook represent? - ANSWER - Internal service quality
A realtor company posts all of its residential offerings online and
includes pictures of the inside and outside of the properties. The realtor
takes this step so potential customers can see if the property will meet
their needs. Which service attribute does this represent? - ANSWER -
Search
An award-winning car dealership has salespeople who are extremely
knowledgeable when answering customers' questions. Which service
quality dimension is represented by the salespeople's knowledge? -
ANSWER - Assurance
pg. 4
EXAM NEWEST 2026 TEST BANK| D174 MARKETING
MANAGEMENT OA EXAM PREP WITH 300 REAL
EXAM QUESTIONS AND CORRECT VERIFIED
ANSWERS/ ALREADY GRADED A+ (MOST RECENT!!)
A marketing manager for a company is determining the method of data
collection for a marketing research project.
In which stage of the market research process is the marketing manager?
- ANSWER - Establish the research design
A market research company segments individuals from the general
population into sample groups that were created using sets of assumed
characteristics. Which ethical issue should the company's market
research team address in this situation? - ANSWER - Stereotyping
What is the first stage in the market research process? - ANSWER -
Define the problem to be researched
A public relations manager uses information provided by customers
during an in-depth interview with a representative of the business.
Which type of research data is being demonstrated here? - ANSWER -
Primary
A nonprofit executive who is compiling a report on people living below
the poverty level in a particular state uses census data posted on a
governmental website. Which type of research data is being
demonstrated here? - ANSWER - Secondary
pg. 1
,A company conducts monthly surveys to assess customer product
satisfaction and combines the survey results with sales data from the
customer relationship management (CRM) system to adjust its
marketing strategy. Which element of the CRM process cycle is the
company using? - ANSWER - Analysis and refinement
An online retail company recently suffered from a data security breach.
The company hired new marketing managers to protect customer
information and to communicate security strategies to its customers.
What are the new marketing managers trying to acquire? - ANSWER -
Customer trust
A mobile phone retailer analyzes data from a survey administered to a
large sample of customers. The data identify which features and benefits
are most attractive to customers when they consider upgrading to a new
mobile phone plan. How is customer relationship management (CRM)
being used by this company? - ANSWER - To increase customer
lifetime value
A shoe company is collecting data in its customer relationship
management (CRM) system on how its customers make decisions to
purchase shoes. The company wants to use this data to tailor its
upcoming marketing campaigns to specific customer needs identified in
the research. Which customer-centric approach results from the
company's use of the CRM system data? - ANSWER - Refine product
communications
Which big data source provides marketers with customer ratings and
online reviews that result in actionable information for decision-making?
- ANSWER - Social media platforms
pg. 2
,A marketer is using census and demographic data to identify market
trends, segments, and target markets.
Which big data source provides marketers with this type of information?
- ANSWER - Government agencies
A dog food company is tailoring its marketing strategy to family
households to attract consumers to its new dog food product.
Which market segmentation approach is this company using? -
ANSWER - Demographic
What is the last step in the consumer decision-making process? -
ANSWER - Post-purchase evaluation
A teenager uses the new skis he recently bought, and he is disappointed
to find they are much heavier to carry than he expected. Which step in
the consumer decision-making process is this an example of? -
ANSWER - Post-purchase evaluation
A project team leader and a coworker are working on a portion of a
marketing project. The team leader suggests using a cloud-based mobile
application to organize their efforts, but the coworker has a 10-year-old
cell phone that cannot run any applications. The coworker purchases a
refurbished phone that will run the needed application. Which product
adoption process group is this coworker in? - ANSWER - Laggards
A consumer is known for finding great deals and will only make a
purchase if there is a sale. The consumer is also attracted to products that
have a strong, long-standing reputation for quality. Which product
adoption process group is this consumer in? - ANSWER - Late majority
pg. 3
, Which classification of business products includes tangible products that
will need further processing before being offered for sale to the
consumer? - ANSWER - Raw materials
Which type of business products are operating materials such as office
paper classified as? - ANSWER - Business supplies
Which classification of consumer products is a custom-made men's suit
an example of? - ANSWER - Specialty products
A national fast-food chain would like to improve its operating strategy. It
chooses to meet this goal by redesigning its work spaces and giving
employees rewards for excellent service. Which aspect of the service-
profit chain does this represent? - ANSWER - Internal service quality
A bicycle rental business with multiple locations has published an
employee handbook to help ensure that service processes are the same at
each location. Which aspect of the service-profit chain does the
handbook represent? - ANSWER - Internal service quality
A realtor company posts all of its residential offerings online and
includes pictures of the inside and outside of the properties. The realtor
takes this step so potential customers can see if the property will meet
their needs. Which service attribute does this represent? - ANSWER -
Search
An award-winning car dealership has salespeople who are extremely
knowledgeable when answering customers' questions. Which service
quality dimension is represented by the salespeople's knowledge? -
ANSWER - Assurance
pg. 4
