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Managing in a Global Business Environment
(Western Governors University)
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, Module 1: Political, Economic, and Legal Systems
1. What is Globalization?
Globalization means the world is becoming more connected. People,
products, and ideas move across countries more easily.
2. What Business Opportunities Come From Globalization?
Companies can move jobs to countries where labor is cheaper and make
more money by paying lower wages and offering fewer benefits.
3. Globalization’s Effects
• Cultural: Cultures mix more, but some worry about losing unique
traditions.
• Political: Countries work together more, and big organizations like the
EU or WTO can influence decisions.
• Economic: Countries trade more goods, services, money, and
technology.
4. Arguments For vs. Against Globalization
For Against
Exposes people to new ideas Can erase local cultures (especially from too
and cultures much Western influence)
5. 5 Stages of Entering Global Markets
1. Market entry: Sell products in new countries.
2. Product specialization: Make certain products in cheap places and
ship them.
3. Value chain disaggregation: Split up production into steps and do
each step in the best location.
4. Value chain reengineering: Redesign processes to be cheaper using
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, local resources.
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