MAR 6815 - CHAPTER 1 QUESTIONS
COMPLETE WITH CORRECT ANSWERS
/. Marketing management teaches knowledge and skills that: - Answer-✅will enhance
your personal effectiveness in any job
/.Which of the following is a common misconception concerning marketing? - Answer-
✅Marketing is all about advertising.
/.Outside the confines of the internal business operation, which area is more visible
compared to the others? - Answer-✅Marketing
/.___________ is a core business activity that focuses on leading and managing the
facets of marketing to improve individual, unit, and organizational performance. -
Answer-✅Marketing management
/.According to _________, marketing is the activity, set of institutions, and processes for
creating, communicating, delivering, and exchanging offerings that have value for
customers, clients, partners, and society at large. - Answer-✅the American Marketing
Association
/.True or false: As a field of study, marketing is only important to those involved in
consumer industries. - Answer-✅false
/.Marketing's ____________ include any person or entity inside or outside a firm with
whom marketing interacts, impacts, and is impacted by. - Answer-✅stakeholders
/.Which of the following are common misconceptions concerning marketing? - Answer-
✅Marketing is all about selling.
Only marketers market.
Marketing is just another cost center in a firm.
Marketing is all about advertising.
/.In _________ marketing, members of society at large are viewed as stakeholders for
marketing. - Answer-✅societal
/.The fact that, unlike most other key areas of business, marketing as a field is highly
__________ outside the confines of the internal business operation, leads to many
misconceptions about marketing. - Answer-✅visible
, /.Societal marketing has evolved into a part of the core of many firms under the label
___________, which refers to business practices that meet humanity's needs without
harming future generations. - Answer-✅sustainability
/.Leading and managing the facets of marketing to improve individual, unit, and
organizational performance is called: - Answer-✅marketing management
/._________ is the ratio of the bundle of benefits a customer receives from an offering
compared to the costs incurred by the customer in acquiring that bundle of benefits. -
Answer-✅value
/.According to the American Marketing Association, which of the following are aspects of
marketing? - Answer-✅Marketing creates, communicates, delivers, and exchanges
valuable offerings.
Marketing concerns all marketing stakeholders.
Marketing includes activities, institutions, and processes.
/.True or false: The AMA believes that the role of marketing in enhancing the greater
good of society is more important than any of the challenges that marketing faces. -
Answer-✅true
/.Any person or entity inside or outside a firm with whom marketing interacts, impacts,
and is impacted by is called a marketing's - Answer-✅stakeholders
/.During the _____________, marketing was done very much on a one-to-one basis
between firms and customers. - Answer-✅pre-industrial revolution
/.At the broadest conceptual level, members of society at large can be viewed as
stakeholders for marketing, a concept called ___ marketing. - Answer-✅societal
/.Maximizing production capacity utilization first became a predominant concern during
the ____________. - Answer-✅Industrial Revolution
/.__________ refers to business practices that meet humanity's needs without harming
future generations - Answer-✅Sustainability
/.Which of the following conditions did not cause production capacity utilization to
decline around the end of World War I? - Answer-✅Customers became the central
component of marketing.
/.The ratio of the bundle of benefits a customer receives from an offering compared to
the costs incurred by the customer in acquiring that bundle of benefits is called ___ -
Answer-✅value
COMPLETE WITH CORRECT ANSWERS
/. Marketing management teaches knowledge and skills that: - Answer-✅will enhance
your personal effectiveness in any job
/.Which of the following is a common misconception concerning marketing? - Answer-
✅Marketing is all about advertising.
/.Outside the confines of the internal business operation, which area is more visible
compared to the others? - Answer-✅Marketing
/.___________ is a core business activity that focuses on leading and managing the
facets of marketing to improve individual, unit, and organizational performance. -
Answer-✅Marketing management
/.According to _________, marketing is the activity, set of institutions, and processes for
creating, communicating, delivering, and exchanging offerings that have value for
customers, clients, partners, and society at large. - Answer-✅the American Marketing
Association
/.True or false: As a field of study, marketing is only important to those involved in
consumer industries. - Answer-✅false
/.Marketing's ____________ include any person or entity inside or outside a firm with
whom marketing interacts, impacts, and is impacted by. - Answer-✅stakeholders
/.Which of the following are common misconceptions concerning marketing? - Answer-
✅Marketing is all about selling.
Only marketers market.
Marketing is just another cost center in a firm.
Marketing is all about advertising.
/.In _________ marketing, members of society at large are viewed as stakeholders for
marketing. - Answer-✅societal
/.The fact that, unlike most other key areas of business, marketing as a field is highly
__________ outside the confines of the internal business operation, leads to many
misconceptions about marketing. - Answer-✅visible
, /.Societal marketing has evolved into a part of the core of many firms under the label
___________, which refers to business practices that meet humanity's needs without
harming future generations. - Answer-✅sustainability
/.Leading and managing the facets of marketing to improve individual, unit, and
organizational performance is called: - Answer-✅marketing management
/._________ is the ratio of the bundle of benefits a customer receives from an offering
compared to the costs incurred by the customer in acquiring that bundle of benefits. -
Answer-✅value
/.According to the American Marketing Association, which of the following are aspects of
marketing? - Answer-✅Marketing creates, communicates, delivers, and exchanges
valuable offerings.
Marketing concerns all marketing stakeholders.
Marketing includes activities, institutions, and processes.
/.True or false: The AMA believes that the role of marketing in enhancing the greater
good of society is more important than any of the challenges that marketing faces. -
Answer-✅true
/.Any person or entity inside or outside a firm with whom marketing interacts, impacts,
and is impacted by is called a marketing's - Answer-✅stakeholders
/.During the _____________, marketing was done very much on a one-to-one basis
between firms and customers. - Answer-✅pre-industrial revolution
/.At the broadest conceptual level, members of society at large can be viewed as
stakeholders for marketing, a concept called ___ marketing. - Answer-✅societal
/.Maximizing production capacity utilization first became a predominant concern during
the ____________. - Answer-✅Industrial Revolution
/.__________ refers to business practices that meet humanity's needs without harming
future generations - Answer-✅Sustainability
/.Which of the following conditions did not cause production capacity utilization to
decline around the end of World War I? - Answer-✅Customers became the central
component of marketing.
/.The ratio of the bundle of benefits a customer receives from an offering compared to
the costs incurred by the customer in acquiring that bundle of benefits is called ___ -
Answer-✅value
