Chap006:TEST
BANK Basic
Marketing by E.
Jerome
McCarthy, 18th
edition
,Chapter 06 - Final Consumers and Their Buying Behavior
Chapter 06
Final Consumers and Their Buying Behavior
True / False Questions
1. The economic-buyer theory assumes that consumers know all the facts and logically
compare choices.
True False
2. Most economists assume that consumers are "economic buyers" who logically evaluate
choices to get the greatest satisfaction from spending their time and money.
True False
3. Economic needs include such things as self-respect, accomplishment, fun, freedom and
relaxation.
True False
4. The "economic buyer" view of consumers says that individuals will only buy the cheapest
goods and services available--regardless of quality.
True False
5. Economic needs are concerned only with getting the best quality at the lowest price.
True False
6. Most marketing managers think that the economic-buyer theory explains buyer behavior
very well.
True False
6-1
,Chapter 06 - Final Consumers and Their Buying Behavior
7. According to the text, consumer buying decisions are influenced by economic needs,
psychological variables, social influences, and the purchase situation.
True False
8. Motivation, perception, learning, attitudes, trust, and lifestyle are psychological variables
which affect consumer buying.
True False
9. Family, social class, reference groups, and culture are the psychological variables that
affect a consumer's buying decisions.
True False
10. Wants are the basic forces that motivate a person to do something.
True False
11. Wants are needs which are learned during a person's life.
True False
12. A drive is a strong stimulus that encourages action to reduce a need.
True False
13. Food, liquid, sex, and rest are examples of physiological needs.
True False
14. Examples of personal needs include self-esteem, accomplishment, fun, freedom, and
relaxation.
True False
6-2
, Chapter 06 - Final Consumers and Their Buying Behavior
15. The "hierarchy of needs" model suggests that most products must fill more than one need
at the same time.
True False
16. According to the Hierarchy of Needs, consumers are motivated to first satisfy their higher-
order needs, then they will focus on their lower-level needs.
True False
17. Motivation theory suggests that a consumer would not try to satisfy physiological and
safety needs until social and personal needs have been completely satisfied.
True False
18. Motivation theory suggests that only one need can be satisfied at a time.
True False
19. Consumers do not usually see or hear all the stimuli that come their way.
True False
20. In selective exposure we screen out or modify ideas, messages, and information that
conflict with previously learned attitudes and beliefs.
True False
21. "Selective exposure" refers to a person's ability to screen out or modify ideas, messages,
and information that conflict with previously learned attitudes and beliefs.
True False
22. Learning is a change in a person's thought processes caused by prior experience.
True False
6-3
BANK Basic
Marketing by E.
Jerome
McCarthy, 18th
edition
,Chapter 06 - Final Consumers and Their Buying Behavior
Chapter 06
Final Consumers and Their Buying Behavior
True / False Questions
1. The economic-buyer theory assumes that consumers know all the facts and logically
compare choices.
True False
2. Most economists assume that consumers are "economic buyers" who logically evaluate
choices to get the greatest satisfaction from spending their time and money.
True False
3. Economic needs include such things as self-respect, accomplishment, fun, freedom and
relaxation.
True False
4. The "economic buyer" view of consumers says that individuals will only buy the cheapest
goods and services available--regardless of quality.
True False
5. Economic needs are concerned only with getting the best quality at the lowest price.
True False
6. Most marketing managers think that the economic-buyer theory explains buyer behavior
very well.
True False
6-1
,Chapter 06 - Final Consumers and Their Buying Behavior
7. According to the text, consumer buying decisions are influenced by economic needs,
psychological variables, social influences, and the purchase situation.
True False
8. Motivation, perception, learning, attitudes, trust, and lifestyle are psychological variables
which affect consumer buying.
True False
9. Family, social class, reference groups, and culture are the psychological variables that
affect a consumer's buying decisions.
True False
10. Wants are the basic forces that motivate a person to do something.
True False
11. Wants are needs which are learned during a person's life.
True False
12. A drive is a strong stimulus that encourages action to reduce a need.
True False
13. Food, liquid, sex, and rest are examples of physiological needs.
True False
14. Examples of personal needs include self-esteem, accomplishment, fun, freedom, and
relaxation.
True False
6-2
, Chapter 06 - Final Consumers and Their Buying Behavior
15. The "hierarchy of needs" model suggests that most products must fill more than one need
at the same time.
True False
16. According to the Hierarchy of Needs, consumers are motivated to first satisfy their higher-
order needs, then they will focus on their lower-level needs.
True False
17. Motivation theory suggests that a consumer would not try to satisfy physiological and
safety needs until social and personal needs have been completely satisfied.
True False
18. Motivation theory suggests that only one need can be satisfied at a time.
True False
19. Consumers do not usually see or hear all the stimuli that come their way.
True False
20. In selective exposure we screen out or modify ideas, messages, and information that
conflict with previously learned attitudes and beliefs.
True False
21. "Selective exposure" refers to a person's ability to screen out or modify ideas, messages,
and information that conflict with previously learned attitudes and beliefs.
True False
22. Learning is a change in a person's thought processes caused by prior experience.
True False
6-3
