MARKETING
3303 ch2 (5)
, ch2
Student: ___________________________________________________________________________
1. Planning, implementation, and control are basic jobs of all managers.
True False
2. The three basic jobs in the marketing management process are planning, implementation, and control.
True False
3. Strategic planning is a top management job that includes planning only for marketing areas.
True False
4. Strategic planning is the managerial process of developing and maintaining a match between an
organization's resources and its market opportunities.
True False
5. Finding attractive opportunities and developing profitable marketing strategies are the tasks included in the
marketing manager's marketing strategy planning job.
True False
6. A marketing strategy is composed of two interrelated parts--a target market and a marketing mix.
True False
7. A marketing strategy is composed of two interrelated parts--planning and implementation.
True False
8. The two parts of a marketing strategy are an attractive opportunity and a target market.
True False
9. Mass marketing means focusing on some specific customers, as opposed to assuming that everyone is the
same and will want whatever the firm offers.
True False
10. The terms mass marketing and mass marketers mean the same thing.
True False
11. Potential customers are all alike.
True False
,12. "Mass marketers" like Target usually try to aim at clearly defined target markets.
True False
13. The "four Ps" of the marketing mix are Product, Position, Promotion, and Price.
True False
14. The "four Ps" of the marketing mix are People, Products, Price, and Promotion.
True False
15. Product, Place, Promotion and Price are the four major variables (decision areas) in a firm's marketing mix.
True False
16. The customer is a part of the marketing mix and should be the target of all marketing efforts.
True False
17. Although the customer should be the target of all marketing efforts, customers are not part of a marketing
mix.
True False
18. According to the text, a firm that sells a service rather than a physical good does not have a product.
True False
19. The Product area of the marketing mix may involve a service and/or a physical good which satisfies some
customers' needs.
True False
20. The Place decisions are concerned with getting the right product to the target market at the right time.
True False
21. Any series of firms (or individuals) from producer to final user or consumer is a channel of distribution.
True False
22. A channel of distribution is any series of firms or individuals that participate in the flow of products from
producer to final user or consumer.
True False
23. A channel of distribution must include an intermediary.
True False
24. Personal selling, mass selling, and sales promotion are all included in the Promotion area of the marketing
mix.
True False
, 25. Promotion is composed of personal selling, advertising, sales promotion, and publicity.
True False
26. Personal selling involves direct personal communication to get the sale, but personal attention is seldom
required after the sale.
True False
27. Advertising is any paid form of nonpersonal presentation of ideas, goods, or services by an identified
sponsor.
True False
28. Sales promotion can involve point-of-purchase materials, store signs, contests, catalogs, and circulars.
True False
29. Sales promotion refers to those promotion activities—other than advertising, publicity, and personal
selling—that stimulate interest, trial, or purchase by final customers or others in the channel.
True False
30. According to the text, Promotion is the most important of the "four Ps."
True False
31. In general, no single element of the "four Ps" is more important than the others.
True False
32. As in the Toddler University case, the needs of a target market virtually determine the nature of an
appropriate marketing mix.
True False
33. A marketing strategy and all the time-related details for carrying out the strategy is a "marketing plan."
True False
34. A marketing plan is a written statement of a marketing strategy and the time-related details for carrying out
the strategy.
True False
35. Marketing strategy planning should specify all of the operational decisions to implement the plan.
True False
36. Companies such as Campbell's can only implement one marketing strategy at a time.
True False
37. Most companies implement only one marketing strategy at a time.
True False
3303 ch2 (5)
, ch2
Student: ___________________________________________________________________________
1. Planning, implementation, and control are basic jobs of all managers.
True False
2. The three basic jobs in the marketing management process are planning, implementation, and control.
True False
3. Strategic planning is a top management job that includes planning only for marketing areas.
True False
4. Strategic planning is the managerial process of developing and maintaining a match between an
organization's resources and its market opportunities.
True False
5. Finding attractive opportunities and developing profitable marketing strategies are the tasks included in the
marketing manager's marketing strategy planning job.
True False
6. A marketing strategy is composed of two interrelated parts--a target market and a marketing mix.
True False
7. A marketing strategy is composed of two interrelated parts--planning and implementation.
True False
8. The two parts of a marketing strategy are an attractive opportunity and a target market.
True False
9. Mass marketing means focusing on some specific customers, as opposed to assuming that everyone is the
same and will want whatever the firm offers.
True False
10. The terms mass marketing and mass marketers mean the same thing.
True False
11. Potential customers are all alike.
True False
,12. "Mass marketers" like Target usually try to aim at clearly defined target markets.
True False
13. The "four Ps" of the marketing mix are Product, Position, Promotion, and Price.
True False
14. The "four Ps" of the marketing mix are People, Products, Price, and Promotion.
True False
15. Product, Place, Promotion and Price are the four major variables (decision areas) in a firm's marketing mix.
True False
16. The customer is a part of the marketing mix and should be the target of all marketing efforts.
True False
17. Although the customer should be the target of all marketing efforts, customers are not part of a marketing
mix.
True False
18. According to the text, a firm that sells a service rather than a physical good does not have a product.
True False
19. The Product area of the marketing mix may involve a service and/or a physical good which satisfies some
customers' needs.
True False
20. The Place decisions are concerned with getting the right product to the target market at the right time.
True False
21. Any series of firms (or individuals) from producer to final user or consumer is a channel of distribution.
True False
22. A channel of distribution is any series of firms or individuals that participate in the flow of products from
producer to final user or consumer.
True False
23. A channel of distribution must include an intermediary.
True False
24. Personal selling, mass selling, and sales promotion are all included in the Promotion area of the marketing
mix.
True False
, 25. Promotion is composed of personal selling, advertising, sales promotion, and publicity.
True False
26. Personal selling involves direct personal communication to get the sale, but personal attention is seldom
required after the sale.
True False
27. Advertising is any paid form of nonpersonal presentation of ideas, goods, or services by an identified
sponsor.
True False
28. Sales promotion can involve point-of-purchase materials, store signs, contests, catalogs, and circulars.
True False
29. Sales promotion refers to those promotion activities—other than advertising, publicity, and personal
selling—that stimulate interest, trial, or purchase by final customers or others in the channel.
True False
30. According to the text, Promotion is the most important of the "four Ps."
True False
31. In general, no single element of the "four Ps" is more important than the others.
True False
32. As in the Toddler University case, the needs of a target market virtually determine the nature of an
appropriate marketing mix.
True False
33. A marketing strategy and all the time-related details for carrying out the strategy is a "marketing plan."
True False
34. A marketing plan is a written statement of a marketing strategy and the time-related details for carrying out
the strategy.
True False
35. Marketing strategy planning should specify all of the operational decisions to implement the plan.
True False
36. Companies such as Campbell's can only implement one marketing strategy at a time.
True False
37. Most companies implement only one marketing strategy at a time.
True False
