MKT 3413 EXAM 3 2026 LATEST
UPDATE QUESTIONS AND
CORRECT VERIFIED ANSWERS
ALREADY GRADED A+
According to the text, fieldwork is the first step in the marketing research
process. - ans-FALSE
Fieldwork is the step in the research process immediately after developing
an approach to the problem. - ans-FALSE
Fieldwork is the fifth step in the marketing research process. - ans-FALSE
All fieldwork involves the selection, training, and supervision of persons
who collect data. - ans-TRUE
An observer counting customers in a particular section of a store is an
example of a field worker. - ans-TRUE
The first step in the fieldwork process is the selection of field workers. -
ans-TRUE
Researchers have one choice for collecting their data: hire a data
collection agency. - ans-FALSE
Field workers who collect data typically have research backgrounds and
extensive training. - ans-FALSE
,A researcher should decide what characteristics the field workers should
have when selecting field workers. - ans-TRUE
To the extent possible, interviewers should be selected to emphasize a
higher income class than respondents, since this increases the probability
of a successful interview. - ans-FALSE
According to the text, the typical interviewer is a single woman aged 18 to
34, with an above-average education and an above-average household
income. - ans-FALSE
Field workers are generally paid an hourly rate or on a per-interview basis.
- ans-TRUE
Training ensures that all interviewers administer the questionnaire in the
same manner so that the data can be collected uniformly. - ans-TRUE
Interviewers should record responses after the interview. - ans-FALSE
Validating the interview is recognized as a phase of the interviewing
process. - ans-FALSE
A motivational technique used when asking survey questions to induce
the respondents to enlarge on, clarify, or explain their answers and to help
the respondents focus on the specific content of the interview is called
probing. - ans-TRUE
All interviewers should use the same format and conventions to record the
interviews, but should alter their way of editing completed interviews to
ensure variety and coverage. - ans-FALSE
The general rule for recording answers to unstructured questions is to
record the responses verbatim. - ans-TRUE
,Sampling control helps respondents focus on the specific content of the
interview and provide only relevant information. - ans-FALSE
Supervision of field workers involves coding of questionnaires. - ans-FALSE
To understand the interviewer's problems, the supervisors should do some
interviewing. - ans-TRUE
An important aspect of supervision is sampling control, which attempts to
ensure that the interviewers are strictly following the sampling plan rather
than selecting sampling units based on convenience or accessibility. - ans-
TRUE
To validate the study, the supervisors called 30 to 40 percent of the
respondents to inquire whether the field workers actually conducted the
interviews. - ans-FALSE
According to the text, interviewer cheating can be minimized through
pretesting of the questionnaires. - ans-FALSE
Central office control involves tabulating the responses to important
demographic characteristics and key questions. - ans-TRUE
Coding of fieldwork means verifying that field workers are submitting
authentic interviews. - ans-FALSE
To validate the study, the supervisors call 1 percent to 10 percent of the
respondents to inquire whether the field workers actually conducted the
interviews. - ans-FALSE
The supervisor should ask a complex and sensitive survey question when
validating an interview with a respondent. - ans-FALSE
, When evaluating field workers, the interviewer's time should be
broken down into actual interviewing, travel, and administration. - ans-
TRUE
To evaluate interviewers on the quality of interviewing, the supervisor
must directly observe the interviewing process. - ans-TRUE
For structured questions, the frequent occurrence of nonresponse items is
an indicator that should be used to evaluate an interviewer on the quality
of interview. - ans-TRUE
Research staff collecting and analyzing data from social media are
normally part-time employees of the research firm. - ans-FALSE
A limited number of operational staff or field workers, as few as two or
three, may be assigned to a social media project. - ans-TRUE
The selection, training, supervision, validation, and evaluation of field-
workers is much more streamlined in social media fieldwork than in
traditional fieldwork. - ans-TRUE
According to the text, the data preparation process begins with checking
the questionnaires for completeness. - ans-FALSE
The data preparation process begins after the fieldwork is done. - ans-
FALSE
The final data analysis plan should never differ from the preliminary plan
for data analysis. - ans-FALSE
Data preparation should only begin once all batches of questionnaires are
received from the field. In this way, processing uniformity is boosted. -
ans-FALSE
UPDATE QUESTIONS AND
CORRECT VERIFIED ANSWERS
ALREADY GRADED A+
According to the text, fieldwork is the first step in the marketing research
process. - ans-FALSE
Fieldwork is the step in the research process immediately after developing
an approach to the problem. - ans-FALSE
Fieldwork is the fifth step in the marketing research process. - ans-FALSE
All fieldwork involves the selection, training, and supervision of persons
who collect data. - ans-TRUE
An observer counting customers in a particular section of a store is an
example of a field worker. - ans-TRUE
The first step in the fieldwork process is the selection of field workers. -
ans-TRUE
Researchers have one choice for collecting their data: hire a data
collection agency. - ans-FALSE
Field workers who collect data typically have research backgrounds and
extensive training. - ans-FALSE
,A researcher should decide what characteristics the field workers should
have when selecting field workers. - ans-TRUE
To the extent possible, interviewers should be selected to emphasize a
higher income class than respondents, since this increases the probability
of a successful interview. - ans-FALSE
According to the text, the typical interviewer is a single woman aged 18 to
34, with an above-average education and an above-average household
income. - ans-FALSE
Field workers are generally paid an hourly rate or on a per-interview basis.
- ans-TRUE
Training ensures that all interviewers administer the questionnaire in the
same manner so that the data can be collected uniformly. - ans-TRUE
Interviewers should record responses after the interview. - ans-FALSE
Validating the interview is recognized as a phase of the interviewing
process. - ans-FALSE
A motivational technique used when asking survey questions to induce
the respondents to enlarge on, clarify, or explain their answers and to help
the respondents focus on the specific content of the interview is called
probing. - ans-TRUE
All interviewers should use the same format and conventions to record the
interviews, but should alter their way of editing completed interviews to
ensure variety and coverage. - ans-FALSE
The general rule for recording answers to unstructured questions is to
record the responses verbatim. - ans-TRUE
,Sampling control helps respondents focus on the specific content of the
interview and provide only relevant information. - ans-FALSE
Supervision of field workers involves coding of questionnaires. - ans-FALSE
To understand the interviewer's problems, the supervisors should do some
interviewing. - ans-TRUE
An important aspect of supervision is sampling control, which attempts to
ensure that the interviewers are strictly following the sampling plan rather
than selecting sampling units based on convenience or accessibility. - ans-
TRUE
To validate the study, the supervisors called 30 to 40 percent of the
respondents to inquire whether the field workers actually conducted the
interviews. - ans-FALSE
According to the text, interviewer cheating can be minimized through
pretesting of the questionnaires. - ans-FALSE
Central office control involves tabulating the responses to important
demographic characteristics and key questions. - ans-TRUE
Coding of fieldwork means verifying that field workers are submitting
authentic interviews. - ans-FALSE
To validate the study, the supervisors call 1 percent to 10 percent of the
respondents to inquire whether the field workers actually conducted the
interviews. - ans-FALSE
The supervisor should ask a complex and sensitive survey question when
validating an interview with a respondent. - ans-FALSE
, When evaluating field workers, the interviewer's time should be
broken down into actual interviewing, travel, and administration. - ans-
TRUE
To evaluate interviewers on the quality of interviewing, the supervisor
must directly observe the interviewing process. - ans-TRUE
For structured questions, the frequent occurrence of nonresponse items is
an indicator that should be used to evaluate an interviewer on the quality
of interview. - ans-TRUE
Research staff collecting and analyzing data from social media are
normally part-time employees of the research firm. - ans-FALSE
A limited number of operational staff or field workers, as few as two or
three, may be assigned to a social media project. - ans-TRUE
The selection, training, supervision, validation, and evaluation of field-
workers is much more streamlined in social media fieldwork than in
traditional fieldwork. - ans-TRUE
According to the text, the data preparation process begins with checking
the questionnaires for completeness. - ans-FALSE
The data preparation process begins after the fieldwork is done. - ans-
FALSE
The final data analysis plan should never differ from the preliminary plan
for data analysis. - ans-FALSE
Data preparation should only begin once all batches of questionnaires are
received from the field. In this way, processing uniformity is boosted. -
ans-FALSE
